Roscommon Business Network - 5 Essentials of Sales - Gertrude Drury
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The document outlines the five essentials of sales according to Gertrude Drury of The Business Accelerant: people, product, price, place, and positioning. Specifically, it discusses ensuring all customer contacts are warm and friendly, understanding what is sold and how the company is recognized in its market, having prices that are competitive, attractive, and profitable, determining where products/services are available, and perceiving how the company is positioned in the marketplace.
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