Social Insights: The High Street Revolution
Using social data to capture customer feedback has allowed Argos to apply changes to their digital stores and gain insight into public reaction. Customer and Digital Insight Manager James Finch will explain how social intelligence is transforming the high street.
Social Insights: The High Street RevolutionBrandwatch
James Finch, Customer and Digital Insight Manager, at Argos, speaks alongside Sean Smith, Head of Account Management for Brandwatch about the digital high street revolution. Using Brandwatch the retailer monitored the impact of their new digital store with customers.
BD myShopi Omni-Channel Activation Platform - Digital First 2014BD myShopi
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
Webinar: 5 Trends in Wholesale Distribution 2018TradeGecko
2017 was an amazing year for wholesale, with Statista predicting the global B2B eCommerce market was worth "US$7.7 trillion and B2B business is now dwarfing that of the B2C business”. 2018 will bring a new set of challenges and market shifts, so wholesalers and distributors must find new and creative ways to stay on top of the curve. Watch our free webinar now!
RetailEYE at "Food retail innovations" conference 2017 Arunas Vizickas ✔
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
Social Insights: The High Street RevolutionBrandwatch
James Finch, Customer and Digital Insight Manager, at Argos, speaks alongside Sean Smith, Head of Account Management for Brandwatch about the digital high street revolution. Using Brandwatch the retailer monitored the impact of their new digital store with customers.
BD myShopi Omni-Channel Activation Platform - Digital First 2014BD myShopi
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
Webinar: 5 Trends in Wholesale Distribution 2018TradeGecko
2017 was an amazing year for wholesale, with Statista predicting the global B2B eCommerce market was worth "US$7.7 trillion and B2B business is now dwarfing that of the B2C business”. 2018 will bring a new set of challenges and market shifts, so wholesalers and distributors must find new and creative ways to stay on top of the curve. Watch our free webinar now!
RetailEYE at "Food retail innovations" conference 2017 Arunas Vizickas ✔
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
Wow! Wat een mooi eerste Royal Brinkman partner event! Super leuk om leveranciers mee te nemen in de reis die wij als bedrijf nu maken. En nog interessanter, welke kansen er voor hen zijn. Ik mocht een mooi verhaal vertellen over waarom wij e-commerce, "speed-commerce" noemen.
How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.
www.hansoninc.com/summit
AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.
The Top Retail Trends for 2014 Presented by HubbaEmma Nemtin
Retailers and brands are drastically stepping up their game in order to maintain relevancy to consumers. We drilled down how retailers can stay on top and what the key retail trends are for this year. Shoppers are more comfortable having a personalized relationship with brands and retailers and are in a constant state of commerce. Do you have any trends to add which you think will be influential this year?
Philippe Bernou - Seamless omnichannel solutions with Magento order managementMeet Magento Italy
In questo intervento Philippe Bernou ha evidezionato come i merchant utilizzino la gestione degli ordini per trovare il successo omnicanale.
Sono stati inoltre messi in evidenza sia i vantaggi dell’utilizzo di un singolo sistema di record per coinvolgere tutti i touchpoint e le aree geografiche, sia l'impatto a due cifre che possono avere programmi come Click-and-Collect, Ship-From-Store e Ship-To-Store sulla crescita della propria attività.
The Fight for Competitive Advantage in Omnichannel Fulfillment at PMA 2015Grid Dynamics
Consumer demand for free, same day/next day delivery of online purchases has retailers and suppliers racing to expand their multi-channel fulfillment capabilities. This can provide significant advantages in managing inventory and reducing delivery times, but forces companies to face new operational challenges. Drawing on the latest research into multi-channel fulfillment and the expertise of retail fulfillment leaders, this session will help retailers and suppliers devise a multi-channel supply chain strategy for maximum competitive advantage. Presented by Ali Bouhouch at the Produce Marketers Association (PMA) in Monterey, CA in May 2015.
NewCo Silicon Valley 2015 - The Future of ShoppingGrid Dynamics
Ali Bouhouch spoke at the NewCo Silicon Valley event in 2015 about the Future of Shopping. Ali walks through the new technologies and how it fits together into a new retailing world. He touches on Virtual Shelves, the influence of Social Networks, Personalization, Augmented Reality,
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
Argos & Shutl: putting the rocket into retailGuy Westlake
Presentation given at The Retail Conference, 21st September 2011.
Presenters: Tom Allason (Founder & CEO, Shutl) and David Tarbuck (Multichannel Operations & Development Manager, Argos).
Argos - A Social CRM Case Study | Testify DigitalTestify
A topline look at Argos' social CRM activity with a specific look at a pricing error that spread fast on social media and caused a backlash for the retailer.
Wow! Wat een mooi eerste Royal Brinkman partner event! Super leuk om leveranciers mee te nemen in de reis die wij als bedrijf nu maken. En nog interessanter, welke kansen er voor hen zijn. Ik mocht een mooi verhaal vertellen over waarom wij e-commerce, "speed-commerce" noemen.
How are online and offline retail integrating as we head into 2014? How are retailers handling the “showrooming” effect? Mike Osswald discusses the evolution of channel connections into today’s omni-channel state, plus a heads-up about what to expect in the near future.
www.hansoninc.com/summit
AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.
The Top Retail Trends for 2014 Presented by HubbaEmma Nemtin
Retailers and brands are drastically stepping up their game in order to maintain relevancy to consumers. We drilled down how retailers can stay on top and what the key retail trends are for this year. Shoppers are more comfortable having a personalized relationship with brands and retailers and are in a constant state of commerce. Do you have any trends to add which you think will be influential this year?
Philippe Bernou - Seamless omnichannel solutions with Magento order managementMeet Magento Italy
In questo intervento Philippe Bernou ha evidezionato come i merchant utilizzino la gestione degli ordini per trovare il successo omnicanale.
Sono stati inoltre messi in evidenza sia i vantaggi dell’utilizzo di un singolo sistema di record per coinvolgere tutti i touchpoint e le aree geografiche, sia l'impatto a due cifre che possono avere programmi come Click-and-Collect, Ship-From-Store e Ship-To-Store sulla crescita della propria attività.
The Fight for Competitive Advantage in Omnichannel Fulfillment at PMA 2015Grid Dynamics
Consumer demand for free, same day/next day delivery of online purchases has retailers and suppliers racing to expand their multi-channel fulfillment capabilities. This can provide significant advantages in managing inventory and reducing delivery times, but forces companies to face new operational challenges. Drawing on the latest research into multi-channel fulfillment and the expertise of retail fulfillment leaders, this session will help retailers and suppliers devise a multi-channel supply chain strategy for maximum competitive advantage. Presented by Ali Bouhouch at the Produce Marketers Association (PMA) in Monterey, CA in May 2015.
NewCo Silicon Valley 2015 - The Future of ShoppingGrid Dynamics
Ali Bouhouch spoke at the NewCo Silicon Valley event in 2015 about the Future of Shopping. Ali walks through the new technologies and how it fits together into a new retailing world. He touches on Virtual Shelves, the influence of Social Networks, Personalization, Augmented Reality,
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
Argos & Shutl: putting the rocket into retailGuy Westlake
Presentation given at The Retail Conference, 21st September 2011.
Presenters: Tom Allason (Founder & CEO, Shutl) and David Tarbuck (Multichannel Operations & Development Manager, Argos).
Argos - A Social CRM Case Study | Testify DigitalTestify
A topline look at Argos' social CRM activity with a specific look at a pricing error that spread fast on social media and caused a backlash for the retailer.
Argos: Using Social Insights to Lead a Retail RevolutionBrandwatch
The UK’s leading digital retailer, Argos, offers more than 43,000 home and general merchandise products to 123 million customers a year through its network of 758 stores.
When they opened 53 new digital stores across the UK, Argos decided to use Brandwatch Analytics to gauge consumer reaction to the stores across the social web, helping the retail giant to:
- Identify which stores perceived favorably, and in which regions
- Uncover demographic insights about the people behind these discussions
- Increase customer satisfaction by identifying issues in-store and quickly responding to them
Now you know.
A growing number of websites provide ways to see how many times research and teaching materials have been cited, viewed, downloaded, and shared with others. Learn how to tell a story about the scholarly and social impact of your work using both traditional and alternative metrics when documenting accomplishments in CVs, dossiers, and funding applications. This hands-on session will include finding and interpreting metrics in Google Scholar, Scopus, ImpactStory.org, ResearchGate, and more.
20 - 40% of performance is determined by the quality of people’s relationships, yet there are no tools that allow relationships to be predicted and forecast
Argos Experience is an urban kiosk based ordering store where customers can purchase products to be shipped directly to their home. The store includes many LCD displays and features a staff of in-store experts. In-store advertising focuses on the discounts offered only from purchasing at the Argos Experience location.
Address: 189-197 Old Street London EC1V 9JS
Are you comfortable being the boss? Many business owners and managers are not comfortable leading and managing people. They are not sure what to do or how to do it. An effective boss is one who helps their people improve their performance and productivity. Learn how to turn your good employees into great employees, producing better and more consistent results. When your people grow, your business will grow. It is time to feel comfortable as the boss.
Breaking Bad at Work...Managing People with Love and LogicDon Johnson
Trends and research all tell us to start managing people smarter. Times have changed tremendously from the industrial age. Make sure your organization and leaders stay transparent and build trust for the best return from your #1 asset.
For Super Entrepreneurs,
In my eyes, everyone can learn from superheroes and maybe even become one.
Being a superhero is not about doing extraordinary things, but it is about doing ordinary things in an extraordinary way!
Being a boss is hard. People don't naturally wish to have one. And not everyone aspires to be one. But most people are anxious to follow a good leader, and most organizations live and die on the quality of the leaders who run them. See how you stack up with these 10 traits. I have given a reference point for good bosses as well so you can assess if you are truly hitting the mark or if perhaps your people are just being nice when they say you're amazing.
6 Tips To Become The Best Version Of Yourself Dr Gary Tho
The road to self-growth will be bumpy but every hump is not only necessary but will be worth it too. You just have to remember that success differs from person to person so you have to figure out what success means to you in order to figure out which path to take. Nevertheless, there are vital factors that you need to know to achieve your goal.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeMarketing Success
With the Christmas season just around the corner, it’s the perfect time to see where your retail business sits in the global and local market place.
In this workshop learn the best low to no cost digital marketing strategies to grow your retail business well into the New Year.
Using multichannel marketing to increase customer engagement and your ROIPure360
Everyone wants to send engaging emails, but do they stop to consider what is actually meant by “engagement”? In this presentation email expert Lucy Wilsdon will discuss the finer details of email engagement, from the type of engagement that you want from your emails, to measurement, disengagement, conversion and even take away tips to increase your email engagement.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Reinventing Business with Social Command Centers (Beyond Social Media (WOM) T...Brandwatch
WOMMASummit presentation with Matt Anchin & Will McInnes
Brandwatch and Monster.com will deliver a joint case study on how social command centers are reinventing business.
Monster will present everyday uses of their social command center and its impact on their business practices. This talk will discuss the intricate insights command centers provide that distinguish a business in the realm of social media monitoring.
Brandwatch will uncover innovative ways to improve business practices through visualizing the impact of campaigns, sentiment and reach, as well as help you understand the real-time marketing capabilities that arise from social command centers, and learnings on how to do social every day.
Takeaways:
1. Visualize the impact of campaigns, sentiment, and reach
2. Learn new ways to improve business practices and how to do social every day
3. Find engagement opportunities with customers
4. Capabilities of real-time marketing via social command centers
Big Company/Budget/Intermediate/C-Suite, marketers, community managers, CMOs, other curious brands
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
– Best practice email subscriber forms
– How to supercharge your email subscribers conversions
– A look at overlays
– Examples from brands who are doing it well!
– Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
5. Social Insights at Argos
Understanding perceptions towards our Digital Stores
6. Who are we?
• High street retailer in UK and Republic of Ireland
• Formed in 1973 from the Green Shield Stamps initiative
• £3.9bn sales in 2013
• 96% of people in the UK live within 10 miles of a store
• 740+ stores
• The UK’s second most visited retail website
• 19,900 lines in our Spring / Summer catalogue 2013
7. How we use social analytics
• Naturally, we cover the basics:
- Share of Voice against competitors
- Sentiment
- Understanding our author base
• Pre / Post campaign analysis
• Understanding the customer journey
• Competitor reporting
• PR management
• Product launches
9. The launch of our Digital Stores
• The first of our Digital Stores opened in December 2013
• 23 stores like this now open across the UK – from Clapham to
Colchester and Liverpool to Dunfermline
11. The launch of our Homebase Concessions
• Nine concession stores currently operating in Homebase stores around
the country
12. What social analytics has told us about the stores
• At a topline level, our customers have embraced the new format
• Men have shown higher levels of positivity towards the change
• The impact of the Digitally savvy Londoner
• Our customers love the personal touch
• The pencils, paper slips and catalogues are missed by some
• Ongoing source of customer research (and it costs nothing!)
13. Actionable insights that cross the online / offline divide
“@Argos_Online thank
you so much for
listening!!! I shall definitely
be coming into the store.
#greatcustomerservice
#onehappybunny”
15. • Further rollout of our Digital Store format
• ‘An Argos within a Homebase’
• Expansion of our eBay Click and Collect initiative
• Rollout of our Hub and Spoke distribution model
• Extension of our product range
…and we will be using social analytics to track each of these every
step of the way
Looking ahead