The document outlines a digital marketing strategy that focuses on defining a clear promise and message, understanding customer pain points and emotions, profiling target customer groups, and creating a content publishing plan across social media networks. It recommends tracking time spent to maximize profits, provides an offer for online digital marketing courses, and leaves time for questions at the end.

1. Digital Marketing Strategy
that works

2. Track your time and your employees time to see where you are making the most money.
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3. • Digital Marketing Specialist
• Co-founder of the Digital Business Institute
• Training/Mentoring Business Owners for over 8
years

4. • 10 Digital Marketing Courses – All online
• What to do and how to do it
• Real-life experiences that work
• Video based tutorials, step-by-step, screen-by-screen
• 24/7 Access for 3 months
• Online support/discussion forum
• €93 - €75 + VAT

5. What we are going to cover in the next 30
minutes
• Our Promise
• Our Message
• Pain/Pleasure Principle
• Customer Profiling - Define our Bob/Barbara
• Choosing which social network to use
• Publishing Plan

6. STRATEGY

7. Promise
Our promise is what we commit to
deliver
We use promise because we
understand the concept since we were
children.
We know when a promise is made and
know when a promise is broken.

8. Promise in Business
We make promises to customers in business
whether we know it or not.
Why, because it is expected by customers
whether implied or not.

9. My Promise in this Webinar
In this webinar, I promise I will show you how to
create an effective Digital Marketing Strategy in
30 minutes.

10. My Promise – Online Courses
In my online courses, I promise I will show you
how to use Digital Marketing effectively to
increase sales and save time & money

11. Your Promise
In your business, what is your promise?

12. Your Message
When you know what your
promise is, you can be clear
with your message(s)
What is your message based
on your promise?

13. Pain/Pleasure Principle
People make decisions to avoid pain or get pleasure,
therefore one message I can share that gives
pleasure or removes pain is……………………….
Example: Advice e.g. in a blog post or Facebook
update

14. Pain/Pleasure Principle
People make decisions to avoid pain or get pleasure,
therefore one action I can take and then share is ……..
Example: Create or do something and then share it in
your blog, on Facebook/Twitter

15. Pain/Pleasure Principle
Highlight the pleasure people get or pain they
avoid from listening to and ultimately buying
from you.
Example: More money, less time wasting

16. People also make decisions based on
emotion

17. What emotion are people feeling when they interact with your
business?
Plutchik’s Wheel of Emotions
What emotion do you want people to feel when they interact with
your business?

18. Define my Bob/Barbara
Age Gender Location Likes/Interests
Group 1
Group 2
Group 3

19. What Social Network do they use?
Facebook Twitter LinkedIn Blog YouTube Pinterest Google+
Group 1
Group 2
Group 3

20. Publishing Plan - Content
The list of topics I am going to talk about are:
________________________________
________________________________
________________________________
________________________________
________________________________

21. Publishing Plan - Schedule
Facebook Twitter LinkedIn Blog YouTube Pinterest Google+
Frequency 4/Day 4/Day 4/Week 1/Week 1/Month 1/Day 1/Day

22. Publishing Plan – Content Source
The sources I am going to use are:
•Blogs – feedly.com
•Google Alerts – google.ie/alerts
•Facebook (Facebook Lists)
•Twitter (Twitter Lists)

23. Final tips
• People buy when they are ready to buy, not when you are ready to
sell. Digital Marketing keeps you ‘front-of-mind’.
• Great marketing is joining the conversation a person is already
having with themselves. Social Media is a conversation.
• Advertising is an interruption unless it is relevant, then it becomes
information. Knowing your Bob/Barbara will help you be relvant.
• Add value, give before you ask.
• People make choices to avoid pain/get pleasure and based on
emotion – ‘sell the sizzle, not the sausage’.

24. • 10 Digital Marketing Courses – All online
• What to do and how to do it
• Real-life examples that work
• Video based tutorials, step-by-step, screen-by-screen
• 24/7 Access for 3 months
• Online support/discussion forum
• €93 - €75 + VAT

26. Today’s Webinar Bonus
Buy 1, get 1 FREE
Order any 1 of our 10 courses
I will register you on a second course of your choice for FREE
BONUS VALUE: €93
Ends tomorrow

27. Track your time and your employees time to see where you are making the most money.
Sign up for FREE today at timeblitzer.com using the promo code 'dbi'

28. Thank You
Q & A