Bricks Clicks2

BRICK S vs. CLICK !S COMPUTER INDUSTRY COMPUTER INDUSTRY ,[object Object],[object Object]

Moore’s law ,[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object]

BRICKS Advertising Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CLICK!s Advertising Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

employee efficiency ,[object Object],[object Object],[object Object]

Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING ,[object Object],[object Object],[object Object]

PLACEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object]

Profit Analysis ,[object Object],[object Object]

Quick Look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supply chain management Bricks vs clicks Bricks vs clicks

Supply Chain & Marketing ,[object Object],[object Object]

SEO & Location ,[object Object],[object Object]

Store Layout vs. Website design ,[object Object]

CONSUMER REVIEWS ,[object Object],[object Object]

SWOT Analysis ,[object Object],Strengths -Top retailer in the computer industry- -Display of Products- -Attractiveness to luddites- -Time to receive product, significantly less- -Able to sell complimentary products- -Push- Weaknesses -Higher Costs (Employee, Inventory, Investment, Overhead Costs)- - Store Timings- -Limited Locations- Opportunities -Sell complimentary products- -Create better Brand loyalty- -Rewards Programs- Threats -Better bargains found online- -Impending customer lawsuits- -Downturn in economy, not good for luxury items- -Increased competition-

SWOT Analysis ,[object Object],Strengths -Easy to access by many- -Open 24 hours, everyday- -Minimal Costs involved- -No additional hassle for updating inventory and better handle over inventory- -Pull- Weaknesses -Customer wait time increases- -Harder to maintain customer loyalty- -Harder to sell complimentary products- -Older generation not accustomed- Opportunities -Wider selection of products- -Trend towards internet sales- -New generation starting to use web for shopping- Threats -Manufacturers selling direct from their websites- -Competitor prices easier to find on the web- -Information Security Risks-

dell & commoditization ,[object Object],[object Object],[object Object],[object Object],http://www.scdigest.com/assets/FirstThoughts/08-04-10.php?cid=1609&ctype=content

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sources http://www.dell.com/content/topics/global.aspx/about_dell/investors/financials/index?c=us&l=en&s=corp http://www.scdigest.com/assets/FirstThoughts/08-04-10.php?cid=1609&ctype=content http://www.scdigest. com/assets/FirstThoughts/08-05-02.php?cid=1652&ctype=content http://www.icmrindi a.org/casestudies/catalogue/Operations/OPER063.htm http://www.fastcompany.com/mag azine/88/dell.html http://www.oag.state.ny.us/press/2008/may/may27a_08.html htt p://www.google.com/finance?fstype=ii&q=NASDAQ:AAPL http://media.corporate-ir.net/ media_files/irol/83/83192/4Q09_Release_Final.pdf finance.yahoo.com

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