Slides I used in an 'Advanced ebay' workshop for Cheltenham Fashion Week in September 2012.

1. 19 September 2012
Advanced ebay

3. @intranetfuture

4. Today‟s workshop
 WiFi: MAXWAP_1
 3.00pm - Coffee Break
 4.00pm - Close
 Facilities
 Cables
 Fire exit
 Please complete feedback form
 Link to slide deck will be emailed
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5. Navigation
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• ebay stats
• Legal and tax aspects
• Advanced search
• Selling
• Advanced tips for sellers
• Buying
• Advanced tips for buyers
• ebay shop benefits
• Setting up an ebay shop
• ebay tools
• Alternatives to ebay
• Attracting buyers
• Questions

6. • Founded September 1995
• 200 million registered users
• More than 725,000 people make a full or part-
time living on eBay
• 11,000 new items listed on eBay mobile every
hour
• Localised websites in 30 countries
• The total number of handbags sold globally
on mobile in Q2 2012 could outfit double the
female population of Luxemburg
Ebay stats
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7. Legal and tax aspects
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“As a seller on ebay, you agree to comply with
all applicable domestic and international
laws, statutes, ordinances and regulations…”
VAT registered? Register for VAT exemption
with VAT identification number

8. • When selling see whether Buy it now or Auction
most successful
• Use search to obtain best price when buying
• Search by category and filters
• Use Save Search to receive emails
• Use operators – eg (purse, handbag)
• Red prices are items that didn‟t sell
• Green prices are items that sold
• Can‟t find item? Search for Title and Description
Advanced Search tips
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9. • Click on Sell/Sell an item
• (top right of page)
• Select Quick sell or Advanced Sell
Selling
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10. • Enter EAN – books, CDs, electronics or name of
item
• Click Start selling
• Enter title – Use CAPS, be descriptive and
include lots of keywords
• Select category
• Add at least one photo – add then browse to
your hard drive (cont.)
Quick sell
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11. Quick sell (cont.)
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• Add description – include keywords.
Use bold text with large font, list main
features but using bullets, stress
BENEFITS, include condition, shipping
info, guarantees
• Select Auction or Buy it now or both
• Choose listing duration
• Enter postage amount
• Add Payment details
• Save and preview
• List item after review

12. Advanced sell
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Additional fields:
• Subtitle
• Condition
• Item specifics
• Listing designer
• Visitor counter

13. • Select My ebay
• Review active listings
• Answer buyer‟s questions
• Review number of watchers and bids
• Edit listings as required
Reviewing/editing listing
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14. • Ebay notifies you by email
• Check ebay fees – insertion plus final value
• PayPal takes 2.9% plus $0.30 transaction fee
• Receive payment
• Leave feedback
• Pack your item
• Post immediately
The sale
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15. • Pay attention to what Top-rated sellers do
• Spell and grammar check your listing
• Schedule listings
• Short listing duration for in demand items
• Longer listing duration for high value items
• Be a good communicator
• Use http://www.ebay.co.uk/fashion/
• Host photos offsite to save fees
• Use completed listings filter and look for green items
• View videos on ebay YouTube channel
• Use Help and Customer Support
• Take good quality photos
Advanced tips for sellers
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16. • Smartphone or iPad camera is fine
• Take up to four photos using different angles
• Include a close up shot
• Use clean non-reflective surface
• Surface and background should be opposite
colour to item
• Ensure plenty of light behind camera
• Don't try to hide a defect
Take good quality photos
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17. @intranetfuture

18. • Find an item with Search or browse categories
or use ebay Fashion
• Read description carefully
• Check feedback – beware of buying from
people with less than 98% rating. Look at
number of ratings as well as feedback score
• Look for items with few watchers/buyers
• „Buy it now‟ (if offered) or Bid
• Pay immediately – via Pay Now button in
listing or email notification
Buying
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19. • Use http://www.ebay.co.uk/fashion/
• Use ebay iPhone Fashion app
• Search for misspelled items – try Fatfingers
• Use ebay iPad, iPhone and Android apps
• Be a good communicator
• Give lots of feedback to sellers
• View videos on ebay YouTube channel
• Follow Advanced Search tips
• Bid late/Bid high
• Use Help and Customer Support
Advanced tips for buyers
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20. Europe‟s Largest fashion shop
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21. • You need to be selling around 35 to 40 items
a month before considering a shop
• Items are 40% cheaper to list – eg 40p on
personal, 10p on ebay s shop
• Standard shop costs £14.99 per month
• Read Getting started with ebay shops
Are you ready for an ebay shop?
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22. 75% of eBay Shops sellers surveyed said that
opening an eBay Shop increased their sales.
Source: ebay
• Customise with own brand and design
• Brand listing as well as shop
• List for longer
• Boost sales with marketing tools
• Real time reporting
ebay shop benefits
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23. Register your business then:
• Build and customise your shop
• Manage your listings
• Promote your shop
• Tracking and reporting
Setting up an ebay shop
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24. • Create your own web presence in minutes -
customisable display settings and templates
• Unique web address - great for marketing
• Customise up to 300 categories - help
shoppers browse your virtual shelves
• Boost your brand - include your brand in
listings
Build and customise
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25. Example shop
http://stores.ebay.co.uk/Perfect-Me-Ltd
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26. Manage your listings
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• Manage costs - Economically list for
longer durations
• Built-in shortcuts - automate repetitive
tasks with bulk editing
• Simplify sales management - Get FREE
access to Selling Manager Pro (Feature
and Anchor Shops only)

27. Promote your shop
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• Drive traffic and sales - Get special
access to marketing features, such as
cross-promotions on Item pages
• Build Relationships - Trigger repeat
buying with shops promotional flyers
and email marketing

28. Tracking and reporting
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• Get real-time reporting - Traffic reports tell
you what keywords buyers use to find your
shop, what pages they view, and more!
• FREE advanced Sales Reports - Track your
selling success with eBay Sales Reports.

29. ebay tools
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For Sellers:
Research - Terapeak
www.terapeak.com $29.95 p/m
Listing - Turbo Lister
pages.ebay.co.uk/turbo_lister free
Garage Sale - Management www.iwascoding.com/garagesale
one off $39.99 (Mac only)
For Buyers:
Fatfingers and Goofbay
Lastminute auction lists items at 99p ending within an hour

30. Alternatives to ebay
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• e-commerce website – online shop
• Facebook shop – www.payvment.com
• Facebook Marketplace
• Selling on Amazon – Guide
• Craigslist
• For buyers – Megashopbot

31. Ecommerce example
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32. Facebook shop example
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33. Amazon store example
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34. Attracting buyers
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ebay
• Detailed and attractive listing
• Maintain positive feedback
• Provide excellent customer services
Non ebay
• Link from social networks - eg Pinterest
• Link to ebay online - website, email sig
• Put shop details on
leaflets, brochures, business card etc

35. • Shilling
• Private deals
• Goods not as described scam
• Fake goods
• Fake emails
• False feedback
• Inflated postage
• Claiming goods not received
• Ship abroad to friend/relative scam
More advice: Ebay Safety Centre
ebay dangers
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36. Questions?
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37. Connect with
Jonathan Pollinger
+44 (0)1242 332016
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facebook.com/intranetfuture
@intranetfuture on Twitter
info@intranetfuture.com
uk.linkedin.com/in/jonathanpollinger
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youtube.com/intranetfuture @intranetfuture