SEO for Higher Education. The low hanging fruit that you can take back to your campus and have immediate steps of action.

1. SEO Best PracticesThe Low Hanging Fruit for Immediate Results Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com

2. No Need To Take Notes doteduguru.com doteduguru.com/seo

3. Why Am I Talking to You? ?

4. What I Do?

5. If a tree falls in a forest and noone is around to hear it, does it make a sound?

6. If people can’t find it,does it matter?

7. Outbound Marketing

8. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

9. Inbound Marketing

11. Blogging

12. Social Media

13. SEO

14. Offers / CTAs

15. Landing Pages

16. Emails

17. Lead Intel

19. Optimize

20. Promote

21. Target

22. Capture

23. Nurture

24. Test

25. Analyze

28. SEO is Usability and Accessibility

29. Search Engine Crawlers are your blindest users Yahoo Microsoft Google

30. By the Numbers (on one site) 30% of traffic is delivered by Search Engines 82% of that traffic is delivered by Google On a large college website w/ 1,000,000 visits per month that is 300,000 visitors

32. Optimize your content

34. It All Starts With Keywords “It’s NOT about what you want or what you call it, it is about what people are actually looking for.” “Nobody cares about your products (except you)” – David Meerman Scott

35. Keyword Research

36. Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal

37. Google Insight http://www.google.com/insights/search/

38. Thesaurus http://thesaurus.reference.com/

39. Powerful Keyword Tools

40. Long Tail Keywords Internet Marketing Software Solution Internet Marketing Software Tools Internet Marketing Software Internet Marketing Tools Internet Marketing

41. Two Parts of SEO On-Page Off-Page

42. On-Page Optimization PageTitle URL Meta Description Headers MetaKeywords

43. Page Title Describe The Page Include Keywords 70 Character Limit PageTitle

44. URL Describe The Page Include Keywords A Dynamic URL is hard to understand What are the following two pages about? http://tomahawktake.com/2009/04/11/game-no-5-recap-braves-5-nationals-3/ http://mlb.mlb.com/news/article.jsp?ymd=20090411&content_id=4225972&vkey=recap&fext=.jsp&c_id=mlb URL

45. Headers Semantic Markup Include Keywords Describe sections of the Page Headers

46. Example: Using Headers in Word

47. Meta Description & Keywords MetaKeywords Unique for Each Page Only Viewable in Source Meta Description limit 150 characters Meta Keyword limit 10 keywords max Meta Description

48. Off-Page Optimization We’ve all heard Content is King, so Links must be the Queen?

49. Off-Page Optimization Inbound Links Site Authority Anchor Text

50. Inbound Links Content Creation Strategy “If You Build It, They Will Come”

51. Publish Content Worth Sharing

52. Videos & Slideshows http://www.wofford.edu/sightsandsounds/

53. Audio http://itunes.stanford.edu/

54. Student Blogs http://www3.imperial.ac.uk/campus_life/studentblogs

55. Interactive Campus Tours http://uscupstate.edu/map/

56. Social News http://engineering.tamu.edu/news/

57. RSS & Calendar http://www.allegheny.edu/news/feeds.php http://www.utk.edu/events/events/

58. Site Authority

59. Anchor Text Count!

60. What are those buildings called?

61. What are people looking for?

62. What are people looking for?

63. Getting Ranked

64. Search Call To Actions Page Title Meta Description Page Title and Meta Description are all you get in search results. Make sure that they count.

65. Content is More Important than Design!

66. Importance of Relevance Being able to easily update content is more important than flashy complicated graphics

67. Navigation Helps SEO Usability Cross Linking Content Sitemap Footer

68. Web Analytics Helps SEO

69. Internal Site Search SEO also helps with your Internal Site Searchand good for Keyword Research

70. Visits By Keywords Know what keywords you are already getting search traffic from

71. Web Analytics Helps SEO Quickly make sure your page titles are optimized

72. Web Analytics Helps SEO Scan referral sources to see where you are getting links from

73. 404 Pages 404 Reporting tells you where you are failing to better optimize your site

74. 301 Redirects (Almost) Always use 301 Redirects because they pass search authority http://delicious.com/jameskm03/301redirects

75. URL Canonicalization Avoid “Double Vision” Every page on your site becomes duplicate

76. Splash Screens

77. Flash Websites Flash should add not dominate Search Engines aren’t very good at reading flash

78. SEO Tools

79. The Lynx Browser http://bit.ly/lynx

80. SEOmoz Tools http://www.seomoz.org/tools

81. SEO Book Toolbar The Only Firefox Toolbar you will need for SEO Competitive Research Keyword Research Link Information Rank Checker Page X-Ray More… http://tools.seobook.com/seo-toolbar/

82. Free Website Grader Report http://website.grader.com/

83. Create Optimize Link

84. Final Thoughts

85. SEO is NOT a sprint… it’s a Marathon

86. Help People FindYour Buried Treasure

87. Additional Reading www.seomoz.org/blog sphinn.com searchengineguide.com searchengineland.com

88. SEO Best Practices: The Low Hanging Fruit for Immediate Results Questions? Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com