Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.

1. Presentation by
Vikram Bisht
Senior SEO
Imagine Web Solutions

2. Imagine Web Solutions is a IT software & web development company, sells
its software through online promotion activities. We’re into data recovery,
password recovery, database recovery, email conversion and so on to these
mentioned domains: Cloud Computing, SharePoint Migration, Exchange
Online, Office 365, Google Apps, Email Migration, Data Recovery, Email
Conversion etc.

3. Agenda What We Follow
• What is a Search Engine?
• Examples of popular Search Engines
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization

4. What is Search Engine

5. What is a Search Engine?
Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through billions of
pages on the internet.
 Locally Search
 Global Search
Common Characteristics:
 Spider, Indexer, Database, Algorithm
 Find matching documents and display them according to
relevance ( Exact Keyword, Phase, broad)
 Frequent updates to documents searched and ranking
algorithm ( According to Update)

6. How Do Search Engines Work?
 Web crawling (Spider “crawls” the web to find New Documents (web pages, other
documents) typically by following hyperlinks from websites already in their
database)
 Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1
 Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed
Results ( Manual submit + Google to Index)

7. Examples popular Search Engines

8. Why is Search Engine Marketing important?
 85% of all traffic on the internet is referred to by search engines
 90% of all users don’t look past the first 30 results (most only view top
10)
 Search engine traffic is low and websites aren’t indexed because they are
generally poorly optimized
 Clear and measurable (ROI ) Return of Investment
 Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads

9. What is SEO
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic")
search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site
appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target
different kinds of search, including image search,
local search, video search, academic search,[EDU]
news search
and industry-specific vertical search engines.


10. Steps to developing a good SEO
strategy:
 Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
 Identify search phrases to target (should be relevant to business/market, obtainable
and profitable)
 “Clean” and optimize a website’s HTML code for appropriate keyword density, title
tag optimization, internal linking structure, headings and subheadings, etc.
 Help in writing copy to appeal to both search engines and actual website visitors
 Study competitors (competing websites) and search engines
 Implement a quality link building campaign
 Add Quality content
 Constant monitoring of rankings for targeted search terms

11. Multi-regional and Multilingual SEO
MARKETING: SEO for your home market is one thing, taking
it across borders with the same language is another – but adding
multilingual into the mix adds yet another layer of complexity.
But there are ways of getting your head around it all world.

12. Effective Ways to Do SEO
 Send Alert for competitor website content & link changes
www.followthatpage.com, Google Alert, etc.
 Safe your content with the help by Google Alert “Content Para”
Global market Finder
http://translate.google.com/globalmarketfinder/index.html
• http://ostpstkonverter.blogspot.in/
• http://converterostpst.blogspot.in
How to get Quality Back link
site:.edu guestbook
site:.edu+inurl:guestbook
.edu+inurl:guestbook
.edu+inurl:guestbook
.edu guestbook

13. The Content Marketing – Link Building Strong

14. What is Image Role in SEO
 Images play a very important role in search engines and is one of the factors which is
generally ignored by many webmasters. Search engines are trying to incorporate more
images into SERPs (Search Engine Page Results) and ignoring this could cause you loss
of good and sizable traffic. So lets look out all the major factors for implementing ‘SEO
for Images’.
 Search engines can detect an image but not the content inside the images which
makes it difficult for them to sort out images based on user query.
 With the evolution of Universal Search Results, images have been added to the main
page search results in Google resulting into more traffic.
 You must have heard this quote ‘Images speak louder than words‘ so images can help
in presenting your content in a more user friendly manner which can help in building
your audience.
 Images can also act as link bait if you allow image sharing in exchange of an link.
 Easier sharing with sites like Pinterest getting more popular.
(http://picasa.google.com/)

15. How to Found Related Quires in
Social Networking Sites
http://www.bing.com/social/ Any Keyword
(updated)
site:facebook.com ”SEO”
What is Google Disavow Links Tool

16. Benefit of Data Highlighter
 Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website.

17. Ranking factors
 On-Page Factors (Code & Content)
 Title tags <title>
 Header tags <h1>
 ALT image tags
 Content, Content, Content (Body text) <body>
 Hyperlink text
 Keyword frequency & density
 Off-Page Factors
 Directory submission: 20 per week
 Social Bookmarking: 20/week
 Yahoo Answers: 1/week
 Classifieds Ads Posting: 10/week
 Social Networking: Updated facebook, G+, linkedin, twitter and pinterest
account daily
 Article Submission: 1 article content on 10 website/week
 Forum Submission: 15 forums reply with signature

18. How to do More Attractive our Landing Page & How to decrease your web
page bounce rate
 Have an online demo movie.
 Offer a free trial.
 Offer a money back guarantee.
 Have a clean and professional website.
 Add case studies to your website.
 Make sure your website functions with all the major browsers.
 Talk to visitors in a language they understand i.e. not technical jargon, unless they are techies.
 Add a product FAQ to your website.
 Show your price prominently.
 Include your contact details on the website.
 Make sure the people can understand what your software does within 2 seconds of arriving at your site.
 Make the ‘download’ button more prominent on your website.
 Fix any errors in your website.
 Include screenshots on your home page.
 Add (genuine!) testimonials to your website.
 Add a privacy policy to your website.
 Add live online support to your website.
 Check your web logs/analytics to find out why/where visitors are leaving your website.

19. Online Reputation Management
 Traditional/mainstream websites.
 Professional networks like LinkedIn.
 Social networks like Facebook and others.
 Consumer Review sites such as epinions, MouthShut and others.
 Social news / bookmarking sites like del.icio.us, technorati, dig and others.
 Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
 Independent discussion forums based on categories and general interest by profession.
 Guest Posting, Wikipedia
 Blogging communities as the Open Diary, LiveJournal, Xanga.
 Microblogs e.g. Twitter.

20. Efficient way to Prevent broken
links
Fix Code : - ErrorDocument 404 /404.html

21. What is Zebra Update?
 Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social
 Too many retweets with keywords included around a link (spammy)
 Facebook updates with too many shares from people not in your industry
 Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
 Owning a Pinterest page - brands only use these for SEO benefit no?

22. How to Win People's Trust
Strive to produce “better”, more relevant results than competitors
( don’t copy other)
Improve customer satisfaction by gaining insights
from consumers about what is good and bad about
our product or services.
Gain insights about competitors and their customers’
perceptions about their products and services.
Email Newsletters, provide a best Offer
Add a list of famous customers to your website.
Add in Social Networking Sites

23. QUESTIONS
?