Hello Web Marketing fans, For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website: http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file) I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list. If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss! Thanks, Michael michael@youneedseo.com http://www.youneedseo.com

1. Website Marketing SEO, Social Media & More December 8, 2009 www.youneedseo.com michael@youneedseo.com @mfindling

2. Our Work & Play begin with Search

3. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales

6. Meta Tags No Magic Bullet 1. 2. 1. 2. 1.

7. Pieces of the Puzzle 1. Title 2. Anchor Text & Keywords 3. Social Media 4. Navigation 5. Updated Events

8. Organic vs. Paid

9. Google Results => PPC Adwords Google Results => PPC/Adwords

10. Google Results => Local + Map Google Results => Local + Map

11. Google Results => Natural SEO Google Results => Natural SEO

12. Where Does Your Eye Go? Eye Tracking Study – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance - Page Title - Description - URL

13. Search Engine Ranking Factors 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link & URL Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors

36. Social Media Optimization Leveraging Social Media to Create Buzz and Links

37. How to use Blogs, Twitter and Facebook to grow your business

38. Social Media Is Everywhere Social Media is everywhere

39. Social Media Landscape

41. Twitter Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!!

47. FriendFeed.com FriendFeed.com FriendFeed is a service that makes it easy to share with friends online

48. Blogs – Why? Your Brand Blog Twitter Social Networks Social Bookmarks Comments YouTube Flickr

50. How Do you Blog? How?

52. Bit.ly => Short URLs bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. Bit.ly => Short URLs

53. Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Google Alerts

54. A few sites worth a mention…..

55. Social Media, Networking & PR Resources www.youtube.com www.tubemogul.com www.linkedin.com www.Flickr.com www.Picasa.com www.slideshare.net http://docs.google.com www.Friendfeed.com www.ovrdrv.com/maps www.wordpress.org www.prweb.com www.webwire.com www.ezine.com www.socialposter.com

57. Free Firefox-Plugins Free Firefox Plug-ins Plugin Most useful feature How often I use it SEOQuake Any page instant SEO analysis A few times a day SearchStatus Google, Alexa, Compete Rank Toolbar Multiple times a day Google toolbar Google search and suggestions Multiple times a day Rank Checker button Instantly checks a site SE rankings Once a week User Agent Switcher Change the user agent Once a month SEO for FireFox Exhaustive SEO analysis within search results A few times a day Compete.com Site traffic information Once a week Web Developer Instant access to image and link information Once a day Page Age Get the page age Once a day

59. Human Interaction