Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
The keys to a successful SEO campaign are establishing a baseline for your current organic authority and visibility, identifying opportunities to improve, applying SEO best practices and then monitoring the progress of your keywords and content. Considering all of the data and level of effort required to perform all of these tasks it is also critical to choose the right tools to help collect data and then analyze, prioritize and automate your SEO efforts. Jeff Riddall is a 15+ year marketing technology industry veteran who has managed the development of an enterprise SEO platform.
In this webinar, he discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck....
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
The keys to a successful SEO campaign are establishing a baseline for your current organic authority and visibility, identifying opportunities to improve, applying SEO best practices and then monitoring the progress of your keywords and content. Considering all of the data and level of effort required to perform all of these tasks it is also critical to choose the right tools to help collect data and then analyze, prioritize and automate your SEO efforts. Jeff Riddall is a 15+ year marketing technology industry veteran who has managed the development of an enterprise SEO platform.
In this webinar, he discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck....
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Our SEO training programs are designed by known SEO professionals who will teach you SEO optimizing techniques so that you can increase traffic to improve the sales performance of your web site.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
The Trickle Down Effect of Effective Internal ProcessesNate Plaunt
Can you really impact your clients’ bottom lines by becoming more efficient in your internal processes? The answer is yes! In this session I’m going to walk through some of the successes we have seen in our company as well as in our projects with our clients and how becoming more efficient as an organization has fostered this impact.
SEO Training In Ambala ! BATRA COMPUTER CENTREjatin batra
Are you in search of SEO training in Ambala Cantt? Now your search ends here... Batra Computer Centre provides you best training in SEO along with training in Basics of Computer, C, C++, HTML, PHP, Web Designing, Web Development, Web Designing, SEO, SMO and training in many other courses also provided here...
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Our SEO training programs are designed by known SEO professionals who will teach you SEO optimizing techniques so that you can increase traffic to improve the sales performance of your web site.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
The Trickle Down Effect of Effective Internal ProcessesNate Plaunt
Can you really impact your clients’ bottom lines by becoming more efficient in your internal processes? The answer is yes! In this session I’m going to walk through some of the successes we have seen in our company as well as in our projects with our clients and how becoming more efficient as an organization has fostered this impact.
SEO Training In Ambala ! BATRA COMPUTER CENTREjatin batra
Are you in search of SEO training in Ambala Cantt? Now your search ends here... Batra Computer Centre provides you best training in SEO along with training in Basics of Computer, C, C++, HTML, PHP, Web Designing, Web Development, Web Designing, SEO, SMO and training in many other courses also provided here...
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
3 Months SEO Training In Ambala! BATRA COMPUTER CENTREjatin batra
Are you interested in SEO Training in Ambala Cantt?
Batra Computer Centreprovides you the best training in SEO. We also provide training in Basics of Computer, C, C++, HTML, PHP, Web Designing, Web Development, SEO, SMO and many more...
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
SEO TRAINING IN CHANDIGARH
We Provide Professional Internet Marketing Training With latest Technology & Update Techniques Online /Offline Best SEO,SMM,SMO,PPC & Digital Marketing Training In Chandigarh Panchkula,Mohali,Zirkapur, Kharar, Delhi ,Mumbai, all Over India By Online Anywhere in india All topics Cover in Digital Marketing Training Online / Offline Marketing 95 % practical With Live Projects ( Free Domain & hosting ) For Practical
Digital Marketing Training Course
Pay per Click Adwords (PPC) Social Media Marketing (SMM)
Search Engine Marketing (SEM) Social Media Optimization (SMO)
Search Engine Optimization (SEO) FACEBOOK Marketing Training
Content Marketing Training Affiliate Marketing Training
How to Earn Money Online Youtube Marketing Training
Email Marketing Training How to Setup Business Online
All type Marketing covered in Digital Marketing Training in Chandigarh & near by city Online Anywhere in India or global Online Digital Marketing Training (Search Engine Optimization) Training SMM (Social Media Marketing) Training SEM (Search Engine Marketing) Training WordPress (Website how to make) Training We provide Online/Offline SEO SMM SEM SMO Digital Online Marketing Training to suit everyone; whether you are a beginner trying to find out the basics of SEO or an experienced SEO looking to further their knowledge in online /offline SEO training are the perfect way to learn as they can be done at a time that suits you .We are fully flexible with our online SEO training Offline SEO and these can be done at night, at weekends or whenever you have some spare time; allowing you to learn around your studies or work. Our main SEO has been in the industry for over 2 years and is well experienced with new updated techniques in all aspects of SEO. Our SEO trainers are some of the best around, therefore making them the perfect candidates for helping deliver our online and offline SEO Classes. We aim to offer a service to business owners or individuals who do not want to fall into the trap of having their fingers burnt by unscrupulous SEO companies who take your money and don’t provide you with the service they claim they can. SEO tactics to get a quick fix but in time your site will be penalised and fall down the search engine rankings. Using an online SEO course to build up a basic knowledge of SEO and how it works is invaluable and if you need to outsource your SEO then you will be more aware of what to ask, you will also be able to keep an eye on the individual doing it to ensure that the SEO on your site is being done properly. Our online /Offline SEO, SMM ,SMO,SEM Digital Marketing Training
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. | SEO 101 2
Today’s Agenda:
• Introduction
• What to expect today
• How search engines work
• What is SEO?
• Foundational SEO
• On and off page basics
3. | SEO 101 3
Nate Plaunt
Sr. SEO Strategist
@NatePlaunt
bit.ly/1LoDdWN
Today’s Presenters
Taylor Pettis
Sr. Marketing
Manager
@tpettis
linkd.in/1dsZJAa
5. | SEO 101 5
Organic Search is the #1 Driver of
Website Traffic
From a usage perspective, new studies have found
that organic search drives 64% of all web traffic.
6. | SEO 101 6
Search Engine Optimization
FACT:
79% of search engine users say they
always/frequently click on the natural search
results.
7. | SEO 101 7
A New Click Rate Study For Organic Results
On average, 71.33% of searches resulted in a page one Google organic
click. Page two and three get only 5.59% of the clicks. On the first page
alone, the first 5 results account for 67.60% of all the clicks and the results
from 6 to 10 account for only 3.73%.
http://marketingland.com/new-click-rate-study-google-organic-results-102149
Page 1 = 71.33%
8. | SEO 101 8
A New Click Rate Study For Organic Results
Ads / Shopping
Results
Local / Map
Results
Organic Results
31% Click
through
14% Click
through
9. | SEO 101 9
Does SEO Really Matter?
YES!
If you are not optimizing for search you are
already behind your competition.
10. | SEO 101 10
What to Expect:
• A solid understanding of how search
engines operate
• Learn how to beat out your competition in
the search engine results
• Actionable tactics you can implement
today
• Tools to implement SEO
17. | SEO 101 17
• Over 200 “ranking factors” help to decide
where your site ranks
• Roughly 10,000 sub-factors
• Fewer ranking factors in algorithm
• Heavy reliance on social factors
Search Engine Algorithm Key Components
1
18. | SEO 101 18
Google’s Algorithm Key Components
1
Top 4 Components
1. Trust / Authority of
the Host Domain
2. Popularity of the
Specific Page
3. Anchor Text of
External Links to
the Page
4. On Page Keyword
Usage
According to 72 SEO’s Surveyed by Moz
20. | SEO 101 20
Not all results are organic
Organic
21. | SEO 101 21
What is SEO?
Search engine optimization
(SEO) is the process of affecting
the visibility of a website or a web
page in a search engine's
"natural" or un-paid ("organic")
search results.
Source: Wikipedia
22. | SEO 101 22
What is SEO? (Simplified)
SEO is two things:
1. The practice of making your website as
accessible as possible to search engines.
2. Ensuring your website is as useful and
relevant as possible to your current and
prospective customers.
26. | SEO 101 26
Technical and structural factors
• Goal: Ensure accessibility for Search
Engines & Users
• Foundation of your entire online
presence, so it’s important to get it right
• Search engines have very clear
guidelines for webmasters to follow when
building sites
27. | SEO 101 27
What To Look For
• Can your entire website be crawled?
• Is your website indexed by the search
engines?
• Does your website have any errors?
• Is your page load time too slow?
28. | SEO 101 28
How You Can Do This
• XML sitemap
• Accurate robots.txt file
• Google Search Console
• Page speed optimization
29. | SEO 101 29
What to Avoid
Any unnecessary hurdle for the search
engines
• Flash
• JavaScript
• URL Parameters
31. | SEO 101 31
Here’s What Search Engines See
(not a glitch)
32. | SEO 101 32
XML Sitemap
The XML sitemap is a map of your website
that enables search engines to efficiently
crawl and index your site.
33. | SEO 101 33
XML Sitemap
Various tools can help you generate an
accurate and up-to-date sitemap:
• Screaming Frog Spider
• CMS plugins like Yoast
• Other web-based sitemap generators
- www.xml-sitemaps.com
34. | SEO 101 34
Robots.txt file
The robots.txt file is a directive for all “bots”
visiting your site.
• It tells them what URLs to crawl or not
crawl
• Simple text file – can be created with
notepad
35. | SEO 101 35
Robots.txt file – *Pro Tip
Use the
Robots.txt testing
tool in Google
Search Console
to troubleshoot
errors in you file
and to test
individual URLs
36. | SEO 101 36
Google Search Console
Google Search Console (formerly Google
Webmaster Tools) is a free resource with tons of
valuable information available to all website owners.
• https://www.google.com/webmasters/tools/home
37. | SEO 101 37
Why Does Speed Matter?
Last year, mobile search overtook desktop search.
• The gap between mobile and desktop will widen
• Fast page load speed is critical to optimizing for
mobile
• “Mobile-geddon”
38. | SEO 101 38
Google PageSpeed Insights
PageSpeed Insights is another free tool from
Google that gives you a prioritized roadmap on how
to fix speed issues on your site.
• https://developers.google.com/speed/pagespeed/insights
40. | SEO 101 40
On and Off Page Factors
• Goal: Demonstrate Relevance and
Authority
• Search engines want to provide users with
search results that are relevant to their
query and authoritative in nature.
• Building upon a sound technical structure,
we make sure that search engines and
users are able to fully understand what
various pages on your website are about.
41. | SEO 101 41
On-page SEO refers to
factors that you can
control directly on your
website
Examples of on-page
factors are:
• Metadata
• Internal links
• Content
• Technical / Structural
Off-page SEO refers to
factors “out of your
control” on other websites
Examples of off-page
factors are:
• Inbound links
• Social Media
• Mentions
• Local Directories
On-Page vs. Off-Page SEO
42. | SEO 101 42
What To Look For
• Are your on page elements optimized?
• What keywords are you ranking for?
• Who is linking to you?
• Who is linking to your competitors?
43. | SEO 101 43
On Page SEO Elements
• URL
• Page Title
• H1 heading
• H2 headings
• Meta Description
• Page Copy
• Alternative image text
44. | SEO 101 44
On Page SEO Elements
Page Title: Unique
and descriptive
URL: Descriptive
and readable by
both humans and
search engines
H1 Heading:
Unique and
descriptive
H2 Headings:
Sub-topics of the
page
Page Copy:
Descriptive,
unique, and
keyword rich
Alt Image Text:
Descriptive and
keyword rich
45. | SEO 101 45
Page Title
Good:
Organic Result #1
Bad:
Organic Result #245
46. | SEO 101 46
URL structure
Good:
Organic Result #1
Bad:
Organic Result #260
47. | SEO 101 47
On Page SEO Elements
Meta
Descriptions
50. | SEO 101 50
What Keywords Do You Rank For?
Ground Rules:
1. Don’t “Google yourself”
2. Use a keyword tracking tool
- SEM Rush (freemium)
- Bright Local (paid)
52. | SEO 101 52
Off Page SEO Elements
• Backlinks
• Link anchor text
• Citations or Mentions
53. | SEO 101 53
Internal vs. External Links (Backlinks)
• Two types of links:
Internal and External.
• Internal links refer
to links within your
site, such as
navigation links.
• External links refer
to links outside of your
site, such as a link
from Wikipedia.
• Both are very
useful, but for different
reasons.
54. | SEO 101 54
How do Backlinks Help?
• Backlinks act as
“votes” for pages on
your site.
• Generally speaking,
the more links you
have from
authoritative sources,
the more your site is
trusted, and the better
your pages will rank.
YourWebsite.com
NewsSite.com ProductSite.com
IndustryBlog.com ShadySite.com
55. | SEO 101 55
Link Anchor Text
The words used in the anchor text of a link
to your site helps search engines
understand what that page is about.
So, if your site is about “Cats” the anchor
text cats would be preferable over click here.
56. | SEO 101 56
Who is linking to you?
Conduct a backlink
audit:
• Open your Google
Search Console
• Navigate to the “Links
to Your Site” section
• Check out who links
the most and to what
content
• *Pro Tip: this will help
57. | SEO 101 57
Who is linking to your competitors?
Conduct a competitive link analysis:
1. Use Open Site Explorer
- https://moz.com/researchtools/ose
2. Enter your competitor’s site into the search bar
3. Dig through their backlink profile
4. *Pro Tip: Identify where you can acquire some
of the same links!
58. | SEO 101 58
Citations
Citations are essentially a mention of your
brand on another site like a listing directory.
• Yelp
• Yellow Pages
• City Search
59. | SEO 101 59
Citations
It is important that these listings maintain
consistency and accuracy.
• Name
• Address
• Phone Number
*Check up on your listings using Moz Local
- moz.com/local
61. | SEO 101 61
1. If done right, SEO is a distinct competitive
advantage
2. Get the foundation right
3. Optimize your pages
4. Optimize your off page presence
5. Move up the pyramid…
Review
62. | SEO 101 62
SEO 101:
Ensure your site
is accessible to
search engines.
SEO 201:
Ensure your site is
relevant and useful
to your visitors.
65. | SEO 101 65
1. Google Search Console
2. Google PageSpeed Insights
3. Screaming Frog SEO Spider
4. Yoast plugin for WordPress
5. XML Sitemap Generator
6. SEM Rush
7. Bright Local
8. Open Site Explorer
9. Moz Local
Appendix – Tools Mentioned
Editor's Notes
This is a familiar image that most of us see everyday.
When you type a search query into Google, how do those results come so fast?
More importantly, what came up when you searched today?
Search engines do not crawl the web in real time, they categorize web pages in their index for easy retrieval
Like a library of all known information on the web
And instead of walking in, all you have to do is type
How do they do this…a mathematical algorithm (next slide)
Search engines use a mathematical algorithm to serve up search results for any given query.
They have to, because any given day, 15% of all searches have never been searched before
That means that of the 3.5 billion queries that happen on Google, 525 million of them are brand new.
There are over x factors that influence the algorithm, but let’s focus on the top ones….
Keep in mind that it is always changing….
There are over x factors that influence the algorithm, but let’s focus on the top ones….
Keep in mind that it is always changing….
Data as of April 2015
Everyone else: AOL, Ask Jeeves
Organic results compete with paid and image results
Organic results are typically more trusted than ads
That’s why the top organic results are so valuable
In this step we’re really looking at making your site accessible
Here are some things to avoid
What happens when you have unnecessary road blocks for search engines?
Search engines want to stay in business – to do so they need people coming back. To be people coming back they need to provide the best answers to questions.
A shady link may be one that looks completely unnatural or comes from a totally unrelated site
Search engines have filters that take the quality of links into account and tend to serve up pages with a trusted backlink profile
Too many shady links can result in a penalty from Google so it’s best to just build links organically from providing the best content