Ten Things Every  Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620...
Objectives <ul><li>How to use LinkedIn, Facebook and Twitter for Business </li></ul><ul><li>How to Cost effectively genera...
 
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC Phone Number Trick
Advanced PPC  Google Checkout
Advanced PPC  Local
Advanced PPC  Landing pages and Conversion
Landing Page Performance + 44%
Website Optimizer
#2 It’s easy to find out how you perform vs. a competitor
Alexa Rank 2,423 SEO Quake Toolbar Google Page Rank 7/10 65,675 Links  TO  the site 111,000 pages indexed ‘read’ by Google
340 Links to the Site Alexa Rank 921,329 SEO Quake Toolbar Google Page Rank 3/10
Google Page Rank 3/10 490 Links SEO Quake Toolbar 2,820 pages indexed ‘read’ by Google
 
 
 
 
#3  It is for Every Business!
 
 
 
#4 What are they doing?
YouTube  – 100 Million Views/Day!  Alexa Rank 3 Google Page Rank 8/10
Facebook – Rising Star
 
 
What are the Ten Hottest Trends in Internet Marketing?
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recen...
Twitter = Advanced Strategy Micro Selling
Twitter = Advanced Strategy Customer Service Marketing
Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
#5 Internet Advertising is  NOT  Expensive
YouTube  – Dove Evolution
S e a r c h ™
491  affiliate  program 1,445  internet marketing 230   affiliate marketing 36 affiliate marketing ideas   32  2 tier affi...
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
GUS – Google Universal Search
# 6 – Your List is Your Biggest Asset
The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li...
#7 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com (Play Podcast)
#8 Blogging
Technorati State of the Blogosphere Report  <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 milli...
Blogs are the New Newsletters Prospects will subscribe to Blogs
Google Reader User Defined News
#9 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
# 10 – Your Website is a Lead Magnet
►  Google can’t read flash ►  The 4 Second Rule   –   Who are you, what is on this website ►  Logo top left, with descript...
<ul><li>Ten Things Every Executive Needs to Know About Generating Business on the Internet </li></ul><ul><li>Measurable to...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
Ten Things Every  Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620...
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Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509

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Ten Things Every CEO Needs To Know To Generate Business on the Internet

How to use LinkedIn, Facebook and Twitter for Business
How to Cost effectively generate traffic to your website
Turn that traffic into leads, and sales
How to get your website ranked at the top of Google searches with Search Engine marketing and Search Engine Optimization
Best practices for Fortune 1000 Executives
Ten Practical Marketing Strategies

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Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509

  1. 1. Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz
  2. 2. Objectives <ul><li>How to use LinkedIn, Facebook and Twitter for Business </li></ul><ul><li>How to Cost effectively generate traffic to your website </li></ul><ul><li>Turn that traffic into leads, and sales </li></ul><ul><li>How to get your website ranked at the top of Google searches </li></ul><ul><li>Best practices for Fortune 1000 Executives </li></ul><ul><li>Ten Practical Marketing Strategies </li></ul>
  3. 4. Recent Media Wall Street Journal
  4. 5. Recent Media Business Journal
  5. 6. Recent Media B&T Australia
  6. 7. Recent Media FOX TV
  7. 8. Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet
  8. 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  9. 10. #1 You can measure ROI…to the penny
  10. 11. Pay Per Click Sponsored Link Position #2
  11. 12. Pay Per Click
  12. 13. Advanced PPC Phone Number Trick
  13. 14. Advanced PPC Google Checkout
  14. 15. Advanced PPC Local
  15. 16. Advanced PPC Landing pages and Conversion
  16. 17. Landing Page Performance + 44%
  17. 18. Website Optimizer
  18. 19. #2 It’s easy to find out how you perform vs. a competitor
  19. 20. Alexa Rank 2,423 SEO Quake Toolbar Google Page Rank 7/10 65,675 Links TO the site 111,000 pages indexed ‘read’ by Google
  20. 21. 340 Links to the Site Alexa Rank 921,329 SEO Quake Toolbar Google Page Rank 3/10
  21. 22. Google Page Rank 3/10 490 Links SEO Quake Toolbar 2,820 pages indexed ‘read’ by Google
  22. 27. #3 It is for Every Business!
  23. 31. #4 What are they doing?
  24. 32. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  25. 33. Facebook – Rising Star
  26. 36. What are the Ten Hottest Trends in Internet Marketing?
  27. 37. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
  28. 38. Twitter = Advanced Strategy Micro Selling
  29. 39. Twitter = Advanced Strategy Customer Service Marketing
  30. 40. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
  31. 41. #5 Internet Advertising is NOT Expensive
  32. 42. YouTube – Dove Evolution
  33. 43. S e a r c h ™
  34. 44. 491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program 28 New affiliate program
  35. 45. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  36. 46. Keyword Research - Searches
  37. 47. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  38. 48. GUS – Google Universal Search
  39. 49. # 6 – Your List is Your Biggest Asset
  40. 50. The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li>Opportunity to be top-of-mind </li></ul><ul><li>Include a send-to-a-friend (like-to-like) </li></ul><ul><li>Optimize the content for the search engines </li></ul><ul><li>Use article submission sites to syndicate content and build links </li></ul><ul><li>Discipline to regularly build content </li></ul><ul><li>Include a call-to-action on each page </li></ul>
  41. 51. #7 It’s not too late to learn this internet stuff
  42. 52. Podcast.TenGoldenRules.com (Play Podcast)
  43. 53. #8 Blogging
  44. 54. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  45. 55. Blogs are the New Newsletters Prospects will subscribe to Blogs
  46. 56. Google Reader User Defined News
  47. 57. #9 You can find the People
  48. 58. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  49. 59. Facebook – Rising Star
  50. 60. # 10 – Your Website is a Lead Magnet
  51. 61. ► Google can’t read flash ► The 4 Second Rule – Who are you, what is on this website ► Logo top left, with descriptive slogan ► Navigation left or top ► Search top right ► Testimonials or other trust logos ► UVP – Free Offer!!
  52. 62. <ul><li>Ten Things Every Executive Needs to Know About Generating Business on the Internet </li></ul><ul><li>Measurable to the Penny </li></ul><ul><li>Compare to Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>What are they doing at their desks – Best Practices </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>Your house list is your biggest asset </li></ul><ul><li>It’s not too late to learn </li></ul><ul><li>Blogging </li></ul><ul><li>You can find the People </li></ul><ul><li>Your website is a lead magnet </li></ul>
  53. 63. What is TenGoldenRules.com? Landing Pages & Conversion
  54. 64. What is TenGoldenRules.com? Video
  55. 65. What is TenGoldenRules.com? Viral Marketing
  56. 66. What is TenGoldenRules.com? Search Engine Marketing
  57. 67. What is TenGoldenRules.com? New Program Launch Strategy
  58. 68. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul>Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
  59. 69. Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz

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