The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.

1. The SEO Workflow
Bridging content and your marketing goals
Webinar | March 5th 2019

2. Housekeeping
Recording
Webinar will be recorded and emailed in a few days
Questions
Type in your questions anytime via the Q&A window

3. Cass
Weber
Professional Services Manager
I help practitioners and developers get
started with and get the most out of
Magnolia.

4. Tonni
Wenck
SEO Product Expert
Expert technical leader in SEO
strategy, SEM, paid search, social
media and analytics.

5. Scot
Rhodes
Senior Solutions Architect
I help clients and partners succeed
with their Magnolia implementations
and integrations.

6. Agenda
The SEO workflow
How to get the most out of your SEO work and bridge content to your marketing goals
Demo
Magnolia’s connector for Siteimprove Intelligence Platform
Q&A
How to get the most value out of your SEO work

8. The SEO workflow
Get the most value out of your SEO work

9. Summary
Why is SEO important?
Keywords
Main keyword - Related keywords
Content
The Quality of the content
On-page SEO

10. What is SEO?
SEO is optimizing of a website and webpage and signals from the web.
On-page, Engagement, Links and Social.
SEO is a game.
200 ranking signals.

11. Ad
Meta title
Meta description
Mini site links
Search Engine Results Page
(SERP)

12. Website
Audit
Keyword
Research
Competitor
Analysis
Content
Optimization
Monitoring &
Tracking
The SEO workflow

13. SEO workflow +
Build / get links from other sites.
Get social links.
Get traffic (very important).
Important steps

14. Keyword research
Main keyword

15. Keyword research
How can you find related (Semantic) keywords?
Personal Search – think of the audience;
Google Auto Suggestion;
Google Related;
Google Keyword Planner;
Google Search Console.
•
Also think of buyer-attend keywords.
Related keywords

16. Unique content
What is important?
Find the target page you want to optimize;
If none - create one;
Answer questions (keywords);
500 – 1000 words per page;
User Experience;
Get links from other pages;
Social Media.
Unique content to target page

17. On-page optimization
Most important place to put your keyword is in the URL.
Super Meta Title (as many related keywords).
Why is the super meta title so important?
Meta Description.
On-page SEO

18. On-page
One H1 on the page (different from meta title).
One H2 on the page.
More H3-H6 with related keywords.
Keyword in content once.
More on-page SEO

19. Table of contents
Super important to have a ToC.
Any one knows why?
Example: https://en.wikipedia.org/wiki/Search_engine_optimization
ToC (Table of contents)

20. More optimization
Speed (Mobile).
Call To Action.
Mobile Friendly.
Design.
Video / Infographic.
What can I do better?

21. Website
Audit
Keyword
Research
Competitor
Analysis
Content
Optimization
Monitoring &
Tracking
On-page diagnostics
(technical, content, UX, mobile)
Backlinks
SEO scores (Digital Certainty
Index)
Keyword discovery,
suggestion and monitoring
(integration with Google
Search Console)
Industry
benchmarks
On-page keyword analysis,
headings, images etc.
Accessibility
Duplicate content finder
Dashboard
SEO Analytics

22. Demo
Magnolia connector for Siteimprove

23. Q & A

24. Recap
How to get the most value out of your SEO work?
Importance of SEO
Keywords
Content quality
On-page SEO
Integrated workflow

25. Thank you!
Want more details?
Get in touch with your contact at Magnolia or Siteimprove.
Reach us directly:
+41 61 228 90 00 (Magnolia)
+45 33 36 93 50 (Siteimprove)

26. We’re also on the road.
magnolia-cms.com/events
Berlin - 12 March
München - 14 March
Zürich - 03 April
Basel - 04 April
Hamburg - 09 April