The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.

1. Presented by
Katherine Chalmers
Getting Started with LinkedIn

2. Agenda
• What is LinkedIn?
• What you can do with LinkedIn
• Getting started
• Most common questions
• Power user secrets

3. Quick Overview
What is LinkedIn?

4. What is LinkedIn?
Leading social media
community for business
professionals

5. Who’s on LinkedIn
Source: Linkedin.com
200+ countries
20 languages

6. Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment

7. Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment

8. Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment

9. LinkedIn: Business Search
• 5 billion professionally
oriented searches
• 25 million profile
views per day
• 400K unique domains use
LinkedIn share button
Source: QuickSprout, Linkedin, BusinessInsider, Work it Daily (image)

10. How LinkedIn Makes Money
Source: Linkedin.com

11. Key features you’ll enjoy
What can you do on LinkedIn?

12. LinkedIn isn’t a place to dump a
snapshot of where you’ve been. It’s
an opportunity to stay connected to
people, and to demonstrate where
you are now, and where you plan
to go next.
- Chris Brogan
The story of your professional future

13. Professional
Profile

14. Connect with
Colleagues

15. Research People
& Companies

16. Find Job
Opportunities

17. Get Found
by Recruiters

18. Interact with
Experts

19. Share Content

20. Measure Reach

21. Share Expertise
Slideshare.net

22. Build Skills
Lynda.com

23. Favorite
Features
Source: Wayne Breitbarth, Forbes

24. LinkedIn for Companies
• Recruiting
• Corporate branding
• Content promotion
– Posts, sponsored updates
• Sales networking
• Build community

25. Profile + connections + engagement
Getting Started

26. Sign up
The free plan is fine
Don’t add connections
from your email until
your profile is ready

27. Set up Your
Profile

28. Experience

29. Skills

30. More Info

31. Public Profile

32. Account Settings

33. Privacy Settings

34. Communication
Settings

35. Add Connections

36. Join Groups

37. Share Content

38. Apply for Jobs

39. The answers are unique to your goals
Most Common Questions

40. Most Common Questions
• Whom should I connect to?
• What should I put on my profile?
• What if I don’t want anyone to see my
profile or connections?
• How do I keep my boss from knowing I’m
updating my LinkedIn profile?
• What if I messed up my profile?
• How do I get recommendations?

41. Non-obvious ways to leverage LinkedIn
Power User Secrets

42. 10 Ways to Use LinkedIn
1. Increase your visibility
2. Increase your connectability
3. Improve your Google PageRank
4. Enhance your search engine results
5. Perform blind, “reverse,” and company
reference checks
6. Increase the relevancy of your job search
Source: http://blog.guykawasaki.com/
Guy Kawasaki

43. 10 Ways to Use LinkedIn
7. Make your interviewer go smoother
8. Gauge the health of a company
9. Gauge the health of an industry
10. Track startups (use angel.co now)
11. Ask for advice
12. Integrate into a new job
13. Scope out the competition
Guy Kawasaki
Source: http://blog.guykawasaki.com/

44. Get Noticed

45. Contact
Katherine Chalmers
@kathchalmers
katherine@velocitymarketing.com
571.302.4040
Download this presentation at:
www.velocitymarketing.com/linkedin