SlideShare a Scribd company logo
Welcome February 2010 Internet marketing, SEO, Social Networks and a whole lot more…
MBL Solutions
Who are we? ,[object Object],[object Object],[object Object],[object Object]
Phew - what a ride ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we do this? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting found
Getting found Over here! Over here! Over here! Over here! Over here! Over here! Over here! Over here!
Objectives ,[object Object],[object Object],[object Object],[object Object]
Time
Practice
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach – Key Principles ,[object Object],[object Object],[object Object]
Components - islands ,[object Object],[object Object],[object Object]
Our target audience
SEO – On Page Andy Atkins
Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ?
Chicken and Egg Site Structure or SEO? ,[object Object],[object Object],[object Object]
Search engines
[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Basics
The structure of SEO Off site www.youraddress.co.uk Google factors
What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to speed up visibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site traffic measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The Perfect Page”
 
State of the Market
Some techie stuff!
Basic Homepage Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reminder of the key factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engines love RELEVANT content!! People love QUALITY content!!
First step ,[object Object],[object Object],[object Object],[object Object]
Search Terms ,[object Object]
Web address:   www.clownsinsurance.co.uk
 
Which of these Titles would you go for? ,[object Object],[object Object],[object Object],[object Object]
Page Descriptions… ,[object Object],[object Object],[object Object],[object Object]
The Code <title> Clown   Insurance - Clown Insurance From The UKs Leading Insurer Of Clowns < &quot;Description&quot; content=&quot;  Clowns Insurance provides low cost specialised insurance for UK clowns. Clowns Insurance can insure any full-time, part-time or weekend clown. Party clowns and circus clowns are insured by Clowns Insurance &quot; /> &quot;Keywords&quot; content=&quot;  clown insurance,insurance for clowns,UK clowns,party clown insurance,part-time clown insurance,professional clown insurance,insuring UK clowns, circus clowns insurance, clowns liability cover   &quot;
 
 
Getting to the top can be easy!
Traffic – Off Page
Links - Directories
Linking Activity ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Web Marketing Mantra….. Good content and good links  equal good rankings and good rankings equal good traffic (popularity) and good traffic equals rankings, etc, etc,
Sponsored Links change
Sponsored Links
Adwords ,[object Object]
Does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary
We’re online!
Easy isn’t it?
Where are we? Targetometer
Coffee Break
Our Approach – Key Principles ,[object Object],[object Object],[object Object]

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