The truth is if you don’t have all your other ducks in a row then you simply aren’t ready for social media. In this presentation we will go through a step by step guide of everything that you need to know before running into this new medium unprepared.
SEO Best Practices: Hitting the Low Hanging FruitKyle James
Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
SEO Best Practices: Hitting the Low Hanging FruitKyle James
Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars.
The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you.
It's also not snake oil or pixie dust.
SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.
Basics of SEO: Website Promotion is Not VoodooWill Scott
This is a presentation i delivered to the New Orleans Macromedia Users Group on the basics of SEO.
This was designed as a DIY for the core concepts of SEO.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on:
▪ What are the factors you should prioritize when optimizing a site for search engines?
▪ What are best practices for finding and fixing SEO problems with your site?
▪ What are tools that you should be using to implement your SEO strategy and measure success?
▪ How do social media and mobile devices impact SEO efforts?
▪ How do I improve my company’s visibility in local search listings?
▪ How do you get your entire organization to buy-in to search engine optimization?
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...Kyle James
So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web.
For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars.
The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you.
It's also not snake oil or pixie dust.
SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.
Basics of SEO: Website Promotion is Not VoodooWill Scott
This is a presentation i delivered to the New Orleans Macromedia Users Group on the basics of SEO.
This was designed as a DIY for the core concepts of SEO.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on:
▪ What are the factors you should prioritize when optimizing a site for search engines?
▪ What are best practices for finding and fixing SEO problems with your site?
▪ What are tools that you should be using to implement your SEO strategy and measure success?
▪ How do social media and mobile devices impact SEO efforts?
▪ How do I improve my company’s visibility in local search listings?
▪ How do you get your entire organization to buy-in to search engine optimization?
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...Kyle James
So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web.
For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1
By now everyone knows the value of Search Engine Optimization (SEO).
There are a lot of optimization tools out there and free optimization tools are a dime a dozen. Knowing exactly what free tools are the best is the real challenge.
What is important in optimization of a college websites is actually different than most websites.
In this session, James talks through what is important in optimizing college websites so that when you evaluate SEO tools you will be better able to pick the right one. After that he covers some of the best free tools for you and how to use them.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.
Within the fast-paced world of digital marketing, staying ahead of the bend is crucial for victory. Within the heart of India's bustling capital, Greenbox Digital Institute in Delhi stands as a signal of information, offering comprehensive courses that enable people to flourish within the energetic scene of advanced showcasing.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
Internet marketing dave morse - august 2010 - publicDave Morse
Internet marketing training course for small businesses and entrepreneurs - covers positioning, goal setting, search engine optimization, content marketing, social media, email marketing, lead management and web analytics.
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Recruitment Marketing: Bridging the Gap Between Awareness & CommitmentKyle James
Colleges and Universities do a great job of creating awareness around their brands. They also do a great job of closing prospective students who are interested school into new students. The one problem with this is that there are three main stages in the Recruitment funnel for new students and this area is something that schools don't do exceptionally well. We're talking about the Converting and Engaging stage fo the recruitment funnel. In this webinar we will focus on the steps and processes critical to this middle stage that bridges the gap of potential students being aware of your brand and actually becoming students. What is involved, how do you accomplish it and ultimately how can you measure success.
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
You Don't Need IT To Do That - The World of Outsourcing and SaaSKyle James
Hosting your website on campus not only has it's own risks but there are probably more "hidden costs" than you are aware.
The same can be said for trying to deploying your own streaming media server, digital asset management system, course catalog management system or countless other technology tools. Many of these tools are needed by the people that handle marketing and are increasingly being migrating towards the web.
In this thought provoking presentation Kyle hopes to start the discussion about why we do many of the technology projects the way we do and ask if there is a better, more cost effective way to do them. This isn't an us vs them debate but a how can we do more with less (people and/or budget).
Disclaimer: I'm not saying IT is bad or evil I'm hoping to start a discussion that is long overdue about how and why we do projects the way before. I spent three years in Higher Ed IT so I can relate to both sides.
Interactive Campus Map: An Essential Recruitment ToolKyle James
The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you should have on your website, and, arguably, not one is more important than an interactive campus map. In addition to being a critical tool in the recruitment funnel, it also can serve as an essential element for all of our audiences, providing an engaging, interactive feature for your website.
The Interactive Campus Map: An Essential Online Recruiting ToolKyle James
We firmly believe that an interactive campus map is an essential online recruiting tool for every college or university. Recent data suggests that 84% of prospective students found a campus visit as a credible source in the college decision process. Another study showed that 77% of prospective students found a campus visit request form on a website to have a lot of value. This data shows the importance of your campus to a student’s final decision making process. Having an interactive campus map opens up the top of your recruitment funnel and is an essential tool for online recruitment. This presentation will dive deeply into the stats, ROI and the story of why this is an essential online recruitment tool. It could easily be argued that it is the most important feature on a college website.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Why Social Media Comes Last Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com
33. Inbound Marketing Success Pyramid Be Social Blogging Link Building Content Creation Calls to Action Landing Pages On-Page SEO Keyword Research SubDomain URL Structure Analytics Installed Site Layout Site Architecture Lead Tracking Setup
35. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
36. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
37. Defining Goals Business Goals What your site must accomplish? Who is your audience? What makes you special?
39. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
44. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
46. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
48. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
53. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
54. Site Intelligence Site Search Analytical Tracking Lead Intelligence Conversions http://doteduguru.com/web-analytics
59. Three Steps of a Landing Page The Call to Action The Landing Page The Follow-Up
60. The Call to Action Are your offers compelling? Call to action best practices Create urgency Include an image Contrasting colors Be specific/inspirational
62. The Landing Page Keep it simple Little to no navigation or other links People scan, don’t read Bullet points Pictures Bold copy Five second rule Make it instantly obvious what they will get Shorter the form the higher the conversion rate Possible alternative call to actions
63. The Follow-Up Thank you page Auto response email Additional channels to connect Opportunities for further engagement Lead Nurturing Email Marketing Phone Calls
65. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
76. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
79. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
80. Site Optimization Finely tuning the site that you have created now that you have search ranking intelligence and analytical data. URLs MetaKeywords PageTitle Headers Meta Description http://doteduguru.com/seo
81. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
83. Landing Page Best Practices The Call to Actions Compelling Offers Best Practices The Conversion Page Keep it Simple People Scan, don’t read What Happens Next? Response Email Thank You Page
84. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media
107. Why Social Media Comes Last Questions? Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com
Editor's Notes
Same can be said for a website. You can have the greatest website in the world, but if nobody is visiting it is it making a difference? Of course you have to get people to visit, but knowing what they do when they visit is equally important.
What do we want our website to do? What is it’s major purpose? Most of the time the #1 goal is going to be recruit students and everything else falls a distant second so keep that audience in mind. Build for your main audience, but don’t forget your other audiences. You will find that you can do this while still staying relevant to everyone.
So what is important to me? What should I be tracking?Admission SpecificApply to CollegeSchedule a Campus VisitRequest InfoDownload the ViewbookTake a Virtual TourGeneral GoalsSign up for eConnect updatesWatch VideosSubscribe to RSSBecome Facebook Fan, Member of a GroupJoin Linked InRead Blogs
Besides tracking just your website there is still a whole lot that happens with your school online that isn’t specificially on your website. Now that we have a host of tools and segmented data let’s take a look at some of these other options.
http://www.flickr.com/photos/st_a_sh/476515950/
Three Blind Mice: Photo credithttp://www.flickr.com/photos/12392252@N03/3065029877/