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Battery Industry an overview - Hari Prabhakar
Battery Statistics ,[object Object],[object Object],[object Object],[object Object]
Types of Batteries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Automobile Battery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Automobile Battery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Auto Industry  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Auto Sales FY 2011  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CBL  Situation (SWOT)Analysis
Competition Analysis   Marketing Mix Analysis   Exide  Amaron  AMCO Product :  quality, value chain, benefits: Target Segment : who, where, when, why: Place :  distribution method and coverage: Promotion :  cost and method: Advertising : strategy, media, timing, cost: Price :  retail, trade:
Competition Analysis   Critical Factors Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition Analysis   What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hub and Spoke    (Distribution Model) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hub
Hub and Spoke    (Distribution Model) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hub
Hub and Spoke    -  Advantages ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],The AIDA MODEL
Why Branding ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Branding ? ,[object Object],[object Object],[object Object],[object Object]
New Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITIES
Blue Ocean Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blue Ocean Strategy ,[object Object],Eliminate ,[object Object],[object Object],Raise ,[object Object],[object Object],[object Object],[object Object],[object Object],Reduce Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of TV Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Radio Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unilever’s Success Mantra ,[object Object],[object Object],[object Object]

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Auto battery industry

  • 1. Battery Industry an overview - Hari Prabhakar
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  • 8. CBL Situation (SWOT)Analysis
  • 9. Competition Analysis Marketing Mix Analysis Exide Amaron AMCO Product : quality, value chain, benefits: Target Segment : who, where, when, why: Place : distribution method and coverage: Promotion : cost and method: Advertising : strategy, media, timing, cost: Price : retail, trade:
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