1. The document discusses the importance of search engine optimization (SEO) strategies for businesses, including keyword research, on-page optimization, link building, local SEO, structured data, mobile SEO, and blogging.
2. It emphasizes that domain authority, keyword usage, on-page factors, web design, and social media impact SEO rankings to varying degrees, with domain authority and keyword usage being most important.
3. The document provides tips for each SEO strategy and explains how implementing all of the strategies can maximize a business's search visibility.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
How you can use social media to impact the worldSean Si
My presentation about How you can powerfully use social media for reaching out to people and impacting the world on Feb 26, 2013 for DLSU's Leadership youth conference.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
How you can use social media to impact the worldSean Si
My presentation about How you can powerfully use social media for reaching out to people and impacting the world on Feb 26, 2013 for DLSU's Leadership youth conference.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
Making your Wine Site or Blog "Search-Friendly"Doug Cook
This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference.
In this talk I present a different view of search engine optimization for your wine blog or winery website. I discuss how people find information on the web, what the "long tail" means, and why you must understand it in order to connect with your potential audience. I define a notion of optimization that I call "search-friendliness," provide a basic overview of how to accomplish this, and outline how to be a good citizen in the search ecosystem - which ultimately means good business.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
Making your Wine Site or Blog "Search-Friendly"Doug Cook
This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference.
In this talk I present a different view of search engine optimization for your wine blog or winery website. I discuss how people find information on the web, what the "long tail" means, and why you must understand it in order to connect with your potential audience. I define a notion of optimization that I call "search-friendliness," provide a basic overview of how to accomplish this, and outline how to be a good citizen in the search ecosystem - which ultimately means good business.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
Modern SEO & Authority Content For 2015 Keynote.David Jenyns
Want to watch the video presentation? Visit:
http://www.melbourneseoservices.com/modern-seo-2015/
Google is evolving - Penguin, Panda, Hummingbird and all the other updates. Have you updated your strategy for 2015? David Jenyns from Melbourne SEO & Video shares the rock solid methodology they use, and you can too, to win online in 2015.
Modern SEO & Authority Content - Watch the presentation to find out more: http://www.melbourneseoservices.com/modern-seo-2015/
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
My presentation from #SearchLondon Meetup. Link development strategies post the Google Panda update. From link analysis and prospecting to content outreach and other link dev strategies.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. 93% of online experiences begin
with a search engine
85% of users never scroll past the
first page of search results
70% of “search clicks” are organic
9. SEO Ranking Determinants by Importance
1. Domain Authority (Content & Content
Marketing, Link Building)
2. Keyword Usage (Research, Relevance,
Competition, Intent)
3. On-Page Optimization
4. Web Design / UX / Time on Site /
Conversion metrics
5. Social Media
12. • Who is your most important searcher?
• What does your best prospect search for?
• What does he/she need to excel at her
job?
• What is the expertise you hold that, if
found, would be very much appreciated?
• What’s your differentiator?
• How do your answers become
incorporated into your Value Proposition?
1. What does your company create that
solves searcher’s questions or problems?
14. • Customers? Fans? Followers?
• Who influences your target market?
• Where do they hangout?
• Press, top bloggers, social media sharers,
top blog followers, event reviewers
• Find! Engage! Make them a fan!
3. Who’s going to amplify your message
and why will they do it?
18. What does SSMFC have to do to make
themselves visible (in search) as a tourist
destination throughout the U.S.A.?
19. The museum is a leading destination for schools, groups and families
all over the U.S.A.
What are the top SEO Challenges for Stepping Stones?
Which of the following SEO components should be implemented in
order to maximize their search visibility?
• Organic SEO
• Local SEO
• Link Building
• Structured markup
• Keyword Research
• On-page Optimization
• Mobile SEO
• Blogging
20. Answer: All of the above
• Keyword Research
• On-page Optimization
• Link Building
• Local SEO
• Structured markup aka rich snippets (schema.org)
• Mobile SEO
• Blogging
Why?
21. Let’s say a family in Seattle is planning a trip to Norwalk. They search the
web for the top destinations for their kids. Stepping Stones has to know
what the top search terms are involving children oriented venues that
would be used by this family.
#1 Keyword Research
fun things to do in ct 1900 Low (Adwords Keyword Planner)
things to do in ct 8100 Low
museums in ct 1000 Low
places to visit in ct 550 Low
things to do with kids in ct 480 Low
attractions in ct 480 Low
kid activities in ct 140 Medium
12,650!!
22. Rule of Some vs. None
lawn care 1,900 High
vs.
grounds maintenance 30 Low
23. This keyword research dictates the pages and their
content that can drive the more visitors.
A new page for: things to do in ct
#2 On-page optimization
What we can do to maximize the chance that Google
ranks it highly when the term is searched?
24. On-page Best Practices
How to create a page for “things to do in ct”
#1 Content on the page
– Write excellent, compelling and unique content!
– Sites (domains) don’t rank. Pages rank. Domains develop
authority.
– Google recommends 300 to 800 words/page. Minimum 250
– Keyword should appear naturally 2-3 times.
– Use Headlines <h1> tags, Bolding and Italics (gives Google
hints)
– Each page should also be dotted naturally with synonyms of
the keyword.
25. On-page Best Practices
#2 Title Tag
things to do in ct | Stepping Stones Museum for Children
things to do in ct | Stepping Stones | museums in ct
– 50-60 characters, or 512 pixels wide - the limit Google
displays Appears in Top of Browser, Top line of Search
Results
– No duplicate title tags!
26. On-page Best Practices
• Not important to search engine rankings
• Definition: accurate description of a page – uses KEYWORD
• Extremely important in gaining user click-through from search engine result
pages – Winning the Click
• Optimally be between 150 -156 characters
• No quotes, No duplicates, Phone numbers okay
• Sometimes wiser not to write Meta Descriptions when page is targeting
longtail (3+) keywords, let SE display most relevant text
• Looking for some great things to do in CT this weekend? Come see the
top-rated interactive science museum for children in Norwalk, CT! Give us a
call today!
#3 Meta Description Tag
27. On-page Best Practices
#4 = Alt Tag
– Alt Text tells Google what each image is all about
– Alt Text is for images what Keywords are for pages
– Without Alt Tags, Google does not know what it is
– Helps SEO to label Alt Tag with the page’s keyword
#5 = URL
28. Stepping Stones also knows that they are not the only
destination for children in the region. The Norwalk
Aquarium is nearby, Mystic Seaport Aquarium is drive-
able along with a host of other museums, zoos and kid-
friendly activities. So they must build their external
links which act as positive citations and raise their
Domain Authority to rank well on highly competitive
keywords.
#3 Link Building
• Publishing Great Content that gets linked to
• From many Authoritative Websites
• Raises Domain Authority
• Increases rankings on very competitive keywords
30. When on-page optimization is equal among
top competitors, the count of external links
coming from high-authority and relevant sites,
bloggers, media, social media, etc. is the most
important ranking determinant in the
algorithms to move organic rankings higher.
DA of 15 to 25 common.
31.
32. Each link to a page is like a vote and the page
with the most votes usually wins.
The goal is to amass positive citations across
the web from high value, industry-related
authorities.
Yours only has to be higher than your top
competitors!
33. A Link is NOT a Link
How links are valued by search engines
Low value links:
Anchor text “Click here” found on an unrelated
site of low authority and trust, low on the page
with unrelated surrounding content.
High Value Links:
Anchor Text “
Kayak Personal Floatation Device”
pointing directly to your product page
optimized for that same keyword from a high
authority kayaking industry web site, high on
the page and surrounded by related content
and few other links.
34.
35. Uniquely Valuable Content
• Epic writing!
• Original (never before seen)
• Relevant (on topic to search intent)
• Great User Experience (UX) (On any device)
• Uniquely Valuable – meets one of two criteria
= Content Marketing
36. Content that has Unique Value
• 1. “Wow! I’ve seen this before but never
like this! (A unique presentation/design of the data, ex: niice.co)
• 2. “Wow! Without this site, I would have
never have found this answer! What an
incredible resource! (available nowhere else, ex:
walkscore.com
= Linkable, Sharable, Buzzable, Rankable
38. Linkable Assets
• Linkable Assets: Content characterized by a high
degree of practical utility or emotional engagement.
Attract links over time due the innovative ideas they
offer.
• Bad Linkbait: Content that attracts links without adding
additional value. Often rehashes the work of others,
without creating anything new.
39. Categories of Linkable Assets
• Top Ten lists
• Infographics
• Guides or How to’s
• Apps & Online Tools
• Thought Leadership
• Sponsorships
• Awards
• Surveys
• Partnerships
• Video Tutorials
• Humorous Videos
• White papers
• Glossary of terms
• Checklists
• Info-animations
• Games
• Top 10 resources in your
industry
• Cartoons
• Event Coverage
• Interviews
• Expose’s
• Quizzes/Tests
• Incentive Contests
40. Competitive Research
Tools to perform a competitor analysis by reverse
engineering the tactics that they used to produce valuable
links.
Expensive: Covario, BrightEdge and Conductor in the
$10,000 per month range.
Inexpensive: Moz’s Open Site Explorer, Majestic SEO
and Ahrefs - $80/month range.
41. Competitive Research
Answers questions like…
• What pages on their site are attracting the most links?
• What link partnerships do they have with media, bloggers, etc?
• Who they are getting their links from?
• What content is on their site?
• What types of content do they use? Video, articles, blogs, news, etc.
• How do they use their content to attract links?
• Are their links the result of PR campaigns or are they aggressively
reaching out to potential linkers by contacting them directly?
42. Samuel Scott on Link Building…
“I now advocate that no one do anything with the primary
purpose of “getting links." Rather, do the great content,
promote it on social media, and the links will
come naturally, indirectly, and organically. You are
earning them and not building them. One of these links
are worth ten of the others.”
43. Stepping Stones also knows that there are plenty of local
parents who will want to find Stepping Stones in the local
“map pack,” so Local SEO is also key.
#4 Local SEO
= Being listed in Local Results “Map Packs”
48. 10 Steps to Local SEO Listings
1. Create an $84 Moz.com Local account
2. Go to https://moz.com/local/help/documentation
3. Download the template CSV file to describe your business
4. Take your time to fill in all the appropriate information
5. Research the most correct “category” for your business (Moz)
6. Create a personal Google+ account
7. Go to Google My Business (GMB) and enter the exact info that
you used in the template.
8. Google will validate your listing by sending you a snail mail letter
with a “code” to enter at GMB.
9. Upload the template into Moz Local
10. Moz will send your biz info to all the top “aggregators” which in
turn send it on to
49. Stepping Stones has many unique events that the search
engines and others can pick up and publicize if their website is
“marked up” using structured data.
#5 Structured Data
= more detailed information in SERPs about 8 content categories
Schema.org
51. Stepping Stones has hundreds, even thousands of additional
keywords and long-tail keywords that can increase their search
result visibility.
#6 Blogging
Each blog post is a page!
Can rank just like a page!
Optimize just like a page!
Many keyword volumes can drastically increase your site’s traffic!
52. Companies that blog have 434% more indexed pages.
Companies with more indexed pages get far more leads.
53. Blogging
Benefits
1. Your writing should follow your passion
2. Blog posts are pages that rank independently. Over time,
ALL of your most relevant KEYWORDS can increase
overall traffic and leads.
3. Blog posts can be automatically posted to Facebook,
Google+, Twitter, LinkedIn and RSS feeds.
4. 80 / 20 Rule: Blogs can send curated content you deem
important. (give credit or link to the source)
5. Tools to find the best content for your niche are:
Paper.li roojoom.com feedli
Redux BagTheWeb Klout
54. Stepping Stones knows that ALL of their content must be
displayed differently on different devices, especially smart
phones.
#7 Mobile SEO
Responsive Design
Mobilegeddon is here!
Mobile Friendly = Higher Rankings
55. • 125 million smartphone owners in the US
• 30 billion mobile searches annually in the US
• 60 percent of Internet access is made on a mobile device
Analyst: Mobile to overtake PC on Local Search By 2015
61 percent of mobile searches culminate in a phone call…
47 percent of mobile searchers will explore other options if a brand
does not have a attached to its search results…
56. Typical Real-world Example
Pest Control Company, DA 20, 19 EL, 101 pages
• Competitor #1 DA 26, 225 EL
• Competitor #2 DA 26, 58 EL
• Competitor #3 DA 25, 47 EL
• Competitor #4 DA 23, 27 EL
Biggest On-page Offenders
• No Keyword Research
• Not ranking on critical keywords for industry niche because
absence of pages/keywords.
• 86% of traffic is coming from brand name.
• On-page optimization missing on all 101 indexed pages.
• No address on website. No Local SEO. No ratings.
57. Typical Real-world Example
Missing the opportunity to be
found in search rankings
over 178,000 times/mo
because of missing
keywords:
New Keyword Avg. Monthly US
pest control 60500
exterminator 33100
tick removal 12100
bed bugs treatment 9900
termite treatment 8100
termite inspection 8100
how to get rid of bees 6600
mosquito control 6600
bee removal 4400
flea control 4400
fruit fly infestation 3600
rodent control 3600
58.
59. Social Media for Business
• Why is SM last on the ranking determinant list?
• Should you be using it? Absolutely!
• Branding, exposure, new followers, FB shares, Likes,
+1s, retweets, etc. All good!...
These things do correlate with good SEO rankings.
But, do these things CAUSE higher rankings? No.
60. Social Media for Business
So, can Social Media Indirectly help SEO?
YES!
• Social Media can become your #1 most effective link
building tactic.
• If used as a networking tool to build relationships with
high-authority creators of content that can lead to
external links that drive SEO.
61. Additional SEO factors in Web Design
• Internal Link Structure -- interlink all your posts to have better on-
page SEO and finally an improved domain authority.
• Don’t use images as navigation buttons or to hold text
• Simple URL naming (keyword) (not xyx.com/12984)
• Google Analytics and Google Webmaster Tools - Engagement
triggers (email opt-in, downloads, call-to-actions) Track conversions!
• Load speed – compress images, 30 to 120kb, resolution of 72dpi
• Footer links, NAP and XML sitemap
• Not using Frames or Flash
• RSS Feeds – subscribers automatically updated with new posts
• Favicons – the little image that appears on the browser tab when
your site is open
63. Mobile SEO Best Practices
• Moz - http://moz.com/learn/seo/mobile-optimization
• Google Developers
https://developers.google.com/webmasters/mobile-sites/mobile-
seo/?hl=en
• Search Engine Land
http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-
129100
• ClickZ
http://www.clickz.com/clickz/column/2367531/a-beginner-s-guide-to-
mobile-seo
65. Influencer Marketing Tools
• http://traackr.com/
• Influencer Management Platform. Everything you need
to discover your influencers, manage key relationships,
and measure their impact on your business.
66. Why they are outranking you?
• Using Moz’s Open Site Explorer tool you can look at
factors like domain age, the number of unique backlinks
to a page, and the “Domain Authority” of the website or
page you want to outrank.
• This is also where you can discover link opportunities
that the competition has found. If you find local news
articles mentioning a competitor every time they release
a new product, then that’s a good source for the next
time your organization has a newsworthy update.
67. Social Media Analytics
• http://www.socialbakers.com/agencies
• Deep Social Analytics: The Key to Agency Success
– Monitors the audiences, reach, and engagement of clients’
social profiles
– Creates data-backed benchmarks to guide client social strategy
– Prepares yearly, quarterly, monthly, weekly or daily reports
– Quantifies the results of budgeted expenditures on social
– Presents simple, clear information for clients
69. Social Media Management &
Listening
• https://hootsuite.com/
• Manage social networks, schedule
messages, engage your audiences, and
measure ROI right from the dashboard.
70. Sources for Content Creation
• https://scripted.com/
• Subcontract writing projects to an online
writing team through this online platform
71. Content Curation Tools
• http://www.curata.com/
• Content Curation Software (CCS)
– Discover the best content with our self-learning engine
– Easily organize and contextualize with just a few clicks
– Publish and promote your content anytime and anywhere
72. Graphic Creation Tools
• https://www.canva.com/
Create graphics for your blog, social channels, website
and much more with this online image creation tool
that also comes with a stock photo library.