This document provides guidance on email marketing strategies for higher education institutions. It covers building an argument for email marketing, recognizing different audience segments, establishing brand recognition, analyzing analytics and goals. Key recommendations include ensuring the email campaign aligns with other efforts, segmenting audiences, maintaining brand consistency, writing great content, using analytics to track performance, and focusing on actionable insights from data.

1. Email Marketing for Higher Education

8. Branding Does design match your brand Importance of Consistency and visual identity

9. Consistency is Key!

10. Same look and feel as Website

11. Promotion

17. Segmented Campaign Data Wofford News Service Campaign – 17 messages Wofford Alumni Campaign – 7 messages