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Digital Marketing Overview
The document provides an overview of digital marketing, highlighting the evolution of technology and the shift from outbound to inbound marketing strategies. It emphasizes the importance of social media and online presence in reaching a global audience, as well as the need for engaging and valuable content. The author also offers help through one-on-one virtual meetings.
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Digital Marketing Overview
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- 2. Welcome Melien Lavoie Phone: (860) 214-9900 Email: mel@pluginmuse.com Website: www.PluginMuse.com Facebook.com/PluginMuse SlideShare.net/MelienLavoie
- 3. Digital Age Revolution Technology Evolved User-Friendly ● Computers Smaller, ● Programs Run Faster ● Technology Easier
- 4. The Digital Age ● High-Tech Devices ● Knowledge-Based Society “Evolution of Man...”
- 5. Customized Technology AdaptTechnology Need Based ● Simplify World ● Efficient Fear of Social Media Alternative Reality ● Blind Communication ● Privacy Issues “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” - Albert Einstein
- 6. Electronic Generation ●Communication ● Marketing Shift “We've stopped living our lives and we're just recording them” - George Clooney
- 7. NEW Online Audience Inbound Marketing ● FREE Social Media Sites Global Audience Clicks, Viral for SEO Outbound Marketing ● $$ Television Commercials National Audience A c ti o n Lead for Call/Visit Action “Word of mouth is only as far as the next person…”
- 8. Marketing Outbound MarketingInbound Marketing
- 9. Outbound Marketing ●One-Way Communication ● Pushes Products / Services ● Onto Customers ● Purpose To Sell
- 10. Outbound Tools ●Telemarketing ● TV & Radio Ads ● Posters, Flyers, Inserts & Brochures ● Newspaper-, Billboard-, & Magazine Ads
- 11. Inbound Marketing ●Two-way Communication ● Motivates Conversation ● Entertain &/ Educate ● ADDS VALUE
- 12. Inbound Tools ●Website ● Social Media Sites ● Email Marketing ● Blog Subscriptions ● Online Videos
- 13. Find Your Audience Outbound Marketing Inbound Marketing Where the magic happens!
- 14. Outbound Marketing BuildingBlocks ● Print Audience ● Quality Design ● Branding & Consistency ● Content & Message ● Marketing Budget $$
- 15. Inbound Marketing BuildingBlocks ● Power of Many ● Keywords ● New Content ● Related Info ● Backlinks “Building Blocks for SEO”
- 16. Drive Traffic forSEO 1. 2. Meaningful Contents Get an ONLINE Presence Viral OR SPAM Clicks “My website does not work for me…”
- 17. Universe in Perspective ● Business Community ● Business Website ● Social Media ● Browser ● Search Engine ● Audience
- 18. Important Parts OnlinePresence Social Media To Drive Traffic TO To Drive Traffic WITH “My Website does NOT work for me…”
- 19. Method or Process? Use Website With Social Media ‘Herd the Sheep’ Click..Click...Click ONLINE RATINGS Driving Online Traffic to Website
- 20. Are They Compatible? Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO “Fueling an old car with bio fuel…”
- 21. Social Age OnlineChecklist Image Each Page Keywords and Bodycopy Interactive with Widgets Social Media Icons Mobile Site Blog with RSS Feed ‘Share’ Button “See for yourself: www.marketing.grader.com”
- 22. Inbound Marketing forSEO 1) Be where the People are… 2) Post to go Viral… 3) Drive a Global Audience to... 4) With Building Blocks that works!
- 23. THANK YOU! Needhelp? I offer one-on-one Virtual Skype Meetings Plug-in-Muse Slideshare.net/MelienLavoie YouTube.com/MelienLavoie