The document provides an overview of internet marketing strategies for entrepreneurs and small businesses. It discusses positioning a business, establishing goals, and different marketing strategies including search engine optimization, social media marketing, content marketing, lead management, and email marketing. Specific tactics and tools are also mentioned for each strategy. The objectives are to understand and engage audiences, increase visibility, drive website traffic, nurture leads, and create advocates.

1. Internet Marketing for Entrepreneurs & Small Businesses 4755 Kingsway Drive, Suite 314 Indianapolis, IN 46205 Phone: 317.917.3266 | Fax: 317.916.8921 Email: [email_address] www.businessownership.org

2. Presented by: Dave Morse E-Marketing Manager Delta Faucet Company [email_address] [email_address] Twitter: @davemorse Blog: davemorse.net

5. Positioning “ The easiest thing to be in the world is you. The most difficult thing to be is what other people want you to be … don't let them put you in that position.” ~ Leo F. Buscaglia

9. Establishing Goals “ He who fails to plan is planning to fail ” ~ Winston Churchill

12. “ Inbound” vs. “Outbound” “ Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet. ” ~ Brian Halligan, CEO, Hubspot

13. Advertising Break-Up

15. “ Outbound” marketing Interruption-based

16. “ Outbound” marketing Decreasing influence … thanks for advancing innovation

17. “ Inbound” marketing Permission-based

19. Rethink marketing

21. 3 Pillars of Inbound Marketing

22. Search Engine Optimization (SEO)

23. Search Engine Optimization

31. Content Marketing More Content = Better Google Page Rank

33. Social media marketing

35. Social media marketing

45. Questions? Contact me! Dave Morse E-Marketing Manager Delta Faucet Company [email_address] [email_address] Twitter: @davemorse Blog: davemorse.net