This document discusses identifying target social media audiences, including humans, groups, and businesses. It identifies three types of audiences: personal human pages, groups with specific interests, and business pages with specific purposes. The document recommends posting to these different audiences to reach them, including posting to one's own business page, pushing posts to related groups, posting to other related business walls, and messaging other related businesses. The overall goal is to use social media to identify target audiences and spread content virally to those audiences.

1. Social Audiences

2. Social Audiences
Target Market
● Need to identify for ‘Social Selling’ to be a
possibility
Related Content
Of Value & Interest
Humans, Groups, Business
Geographics,
Demographics & Purpose

3. Inbound Marketing
Word of mouth only goes as far as the
next person while…
A Digital Audience has
VIRAL tendencies with
endless leads!

4. A. Humans
B. Groups
C. Businesses
Types of Audiences

5. Audience:
- Your Friends
- Non-Friend Subscribers
A. Personal ‘HUMAN’ Page

6. Audience:
Members of the Group
- Human Friends
- Human Non-Friends
>>Specific INTEREST
B. GROUPS

7. Audience:
Followers/Likes
- Humans
- Businesses
>>Specific PURPOSE
C. BUSINESS Page

8. 1) Post/Share to BUSINESS page
2) Push to target GROUPS
Reach Audiences
1 2

9. 3) Post to Related BUSINESS Walls
4) Message Related BUSINESSES
3
4
Other Pages

10. THANK YOU!
www.PluginMuse.com
Melien Lavoie
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