In Part 2 of Overview of Digital Marketing - Understand Importance of Content Marketing , Inbound Marketing, Search Engine Optimisation (SEO) , Search Engine Marketing (SEM) , Pay Per Click (PPC) , Social Media Marketing & Email Marketing. For any doubts or queries - Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in

1. Content
Formats
Case studies
Videos
Infographics
E-Books
Templates
Checklist
Webinar
Slideshare
Emojis
Symbols

2. 2nd Largest
Interesting Fact ‐
WittyFeed is
World's
Viral Content Company
From Indore

3. 3 - INBOUND
MARKETING
EASTWAY UNIVERSITY
OF SOCIAL SCIENCES WWW.EUSS.EDU

4. INSTEAD OF THE OLD
OUTBOUND MARKETING
METHODS OF BUYING ADS,
BUYING EMAIL LISTS, AND
PRAYING FOR LEADS,
INBOUND MARKETING
FOCUSES ON CREATING
QUALITY CONTENT THAT
PULLS PEOPLE TOWARD
YOUR COMPANY AND
PRODUCT, WHERE THEY
NATURALLY WANT TO BE.

5. EASTWAY UNIVERSITY
OF SOCIAL SCIENCES WWW.EUSS.EDU
Why Inbound?
- Cold Callings
- Cold Emails (SPAM)
- Interruptive Ads
(Marketer) Centric
Traditional Inbound
- SEO
- Blogging
- Attraction
- (Customer) Centric

6. ITS ABOUT CREATING
MARKETING THAT PEOPLE
LOVE . .

7. Inbound Marketing Process

8. Understand Buyers Journey

9. Increase in Web Traffic
200%

10. Increase in Leads
10X

11. 4 - SEARCH
ENGINE
OPTIMISATION
(SEO)

12. WHAT IS SEO?
IT IS A PROCESS
OF ACHIVEING
TOP RANK ON
ORGANIC
SEARCH
RESULT

13. GOOGLE RECEIVES 3.3.
BILLION SEARCH EVERY DAY

14. 94% OF SEARCH CLICK ON
1ST PAGE OF SEARCH
RESULT

15. Factor that influences Website Ranking
‐

16. AT THE END, SEO IS ABOUT
BUILDING TRAFFIC
ORGANICALLY

17. 5 - SEARCH
ENGINE
MARKETING
(SEM) / PPC

18. IT IS THE
PROCESS OF
RUNNING AD
CAMPAIGN ON
GOOGLE, BING &
OTHER SEARCH
ENGINES
EASTWAY UNIVERSITY
OF SOCIAL SCIENCES WWW.EUSS.EDU

19. SEM/PPC Process

20. Google Keyword Planner

21. YOU CAN ALSO CREATE
DISPLAY & YOUTUBE
ADVERTSEMENT BY USING
GOOGLE ADWORDS

22. 6 - SOCIAL
MEDIA
MARKETING

23. Social Media Platform Overview

24. SOCIAL MEDIA
MARKETING
REFERS TO THE
PROCESS OF
GAINING
WEBSITE
TRAFFIC
OR
ATTENTION
THROUGH
SOCIAL MEDIA
SITES.

25. Social Media Ecosystem

26. EMAIL
MARKETING

27. 74 1:1
RELATIONSHIP WITH
YOUR CUSTOMER
NO. OF TIMES AVG
PERSON CHECKS
THEIR EMAILS DAILY
10X
LOYAL CUSTOMER
ARE WORTH UPTO
Interesting Stats of Email Marketing

28. ROI FROM EMAIL
MARKETING
4300%

29. Email Marketing is "Essential"
component of Every
Successful Business

30. You can
Measure -
Who Opened the Email?
How Opened?
Where Opened?
How much time they have
spent on email?
How many links clicked?