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1
TM
AN ISO 9001:2008 CERTIFIED COMPANY
What is Marketing?
Marketing is the process of interesting
potential customers and clients in your products
and/or services.
The key word in this marketing definition is
"process"; marketing involves researching,
promoting, selling, and distributing your
products or services.
There are two ways of Marketing
❖ Traditional marketing.
❖ Digital marketing.
❖ Promote Product, Service or Business
Online through Digital Channels
Laptops, Mobiles, Tabs etc.
❖ Reach out to maximum people
❖ Targeted or client specific Marketing
❖ Versatile(can make changes in the
advertisings)
❖ Immediate Communication
❖ Methods of Digital Marketing is Less
expensive
❖ Promote Product, Service or Business
offline through Banners, Newspapers,
Advertisements on TV & radios,
Pamphlets, Hoardings etc.
❖ Limited Audience
❖ Global Marketing
❖ Non-versatile(cannot be altered after
publishing)
❖ Delayed Communication
❖ Traditional Marketing methods are
expensive.
4 4
Intro to Digital Marketing
“Digital marketing is promoting products or
brands via one or more forms of electronic
media.”
Electronic Media like…..
➢ Personal Computer
➢ Laptop
➢ Mobile
➢ Tabs etc.
Digital Marketing also known as
➢ Internet marketing
➢ online marketing
➢ E-marketing.
5 5
Process of Digital Marketing
Increasing
Visibility
Customer
Engagement
Target Traffic
Conversion
Leads
Retention
Performance
Evaluation
Visibility
Getting found in a crowded market is a challenge for many small businesses. By
selecting and implementing a few, focused online marketing activities that deliver
results, you can increase online visibility and be found by your ideal customers.
Remember that marketing is an investment, not an expense, therefore you must
invest wisely to achieve the greatest ROI (Return on Investment).
Customer
Engagement
Customer Engagement are diversified by different perspectives and contexts
of the engagement process. These can be performed by:
• Quality of Content
• Website Designs
• Visual Representation should be attractive
Targeted
Traffic
Targeted traffic is “qualified” or “quality” traffic. What this means is that site
visitors coming through to your website or landing pages from are most likely
actively looking for the products, services and other information that you already
have in your site. This should be the goal of your website and your overall digital
marketing efforts. It could be from any type:
❖ Inbound
❖ Outbound
Concepts of Digital Marketing
Conversion
Leads
Conversion Lead is the point at which a recipient of a marketing message
performs a desired action. In other words, conversion is simply getting someone
to respond to your call-to-action. It can be done through:
Customer
Retention
Customer retention refers to the activities and actions companies and organizations
take to reduce the number of customer defections. The goal of customer retention
programs is to help companies retain as many customers as possible, often through
customer loyalty and brand loyalty initiatives.
Performance
Evaluation
• Google Analytics Tools
• Keywords
• Best Conversion Keywords
• Bounce rate
Register Subscribe Live Chat Call WhatsApp Product Service
8
Search Engine
A search engine is a web site that collects and organizes content from all over the internet.
Those wishing to locate something would enter a query about what they'd like to find and the
engine provides links to content that matches what they want.
HOW WILL YOU
Phrase= Prefix + Keywords + Business + Location + Suffix
Phrase
Keywords are the most fundamental and
significant element of Search Engine
Optimization. Users use keywords on search
engines when they are looking for something
on the internet. There are three types of
Keywords in Digital Marketing:
❖ Broad (E.g.: Buy Shoes)
❖ Short Tail (E.g.: Buy Men's Shoes)
❖ Long Tail (E.g.: Buy Men's Leather
Shoes)
Keywords
SearchVolume
No of Words in a Phrase
How Keywords Differs?
Broad Short Tail Long Tail
Need
of
Keyword
To Promote your Business/Service/Product through Ads.
To Promote Websites/Blogs
To Promote Mobile Applications – Android or IOS
DIGITAL
MARKETING
14
Search Marketing, is an internet
advertising model used to direct
traffic to websites, in which an
advertiser pays a publisher when the
ad is clicked.
Search Marketing
1
Who is
Publisher?
Google
AdWords
AdWords operates on a
pay-per-click model, in
which users bid on
keywords and pay for
each click on their
advertisements.
Who gets to appear on the page is
based on and advertiser’s Ad Rank, a
metric calculated by multiplying two
key factors
1. CPC Bid (the highest amount an
advertiser is willing to spend)
2. Quality Score (a value that takes
into account your click-through rate,
relevance, and landing page quality).
Keyword Relevance – Crafting relevant PPC
keyword lists, tight keyword groups, and
proper ad text.
Landing Page Quality – Creating optimized
landing pages with persuasive, relevant
content and a clear call-to-action, tailored to
specific search queries.
Quality Score – Quality Score is Google's
rating of the quality and relevance of your
keywords, landing pages, and PPC
campaigns. Advertisers with better Quality
Scores get more ad clicks at lower costs.
Model
Key Factors
Focus On
Google AdWords is the single most popular PPC advertising system in
the world. The AdWords platform enables businesses to create ads
that appear on Google’s search engine and other Google properties.
Business Listings
2
A business listing is an online profile that
contains your business name, address, email,
and other details.
When you search through some keyword only
few details displays on Local Listing or
Business Listing i.e.
• Business Name
• Location
• Contact Number
• Working Hours
3
Search Engine
Optimization(SEO)
The next list that is shown on your Search
Engine Result Page (SERP) will be SEO.
SEO stands for “search engine
optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial”
or “natural” search results on search
engines.
The factors of SEO can be divided into two
categories, which determine the ranking of
your website together:
1. ON PAGE optimization
2. OFF PAGE Optimization
Off Page SEO:
Increasing a page’s rank in
search engines because of
it’s perceived value in a
community. This
perceived value leads to
other sites linking, sharing
or referring to your page.
Off Page SEO is different.
It relies more on
promotion. These include
link building, blogging,
social media, and other
off page SEO techniques
to build awareness.
Control is in the hands of
your community.
On Page
Vs
Off Page
On Page SEO:
Optimizing code
elements that search
engines use to
understand your page.
In On Page SEO, you can
target a search term
through keyword
research, create a page,
and tweak the content
for the best results. You
have complete control
over your optimization
efforts.
4
Content Marketing
Content marketing is a strategic
marketing approach focused on
creating and distributing
valuable, relevant, and consistent
content to attract and retain a
clearly defined audience — and,
ultimately, to drive profitable
customer action.
5
WordPress
WordPress is open source software you
can use to create a beautiful website or
blog. It just may be the easiest and
most flexible blogging and website
content management system (CMS) for
beginners.
WordPress is actually a highly flexible
content management system (CMS)
that enables you to build and manage
your own website using just your web
browser. Best of all, it’s completely
FREE.
6
Social Media
Optimization(SMO)
SMO is the technique to promote your
product, build a brand on various
social channels.
Social Channels includes video sites
like YouTube, Social networking sites
like Facebook, Twitter, Social
bookmarking sites like Stumble Upon,
Reddit and many more.
7
Video Marketing
Video marketing can be
used for everything from
building customer rapport,
to promoting your brand,
services or products.
8
Online Display
Marketing
Display advertising (banner
advertising) is a form of
advertising that conveys a
commercial message visually using
text, logos, animations, videos,
photographs, or other graphics.
Display advertisers frequently
target users with particular traits to
increase the ads’ effect.
9
Mobile
Marketing
Mobile marketing is a multi-
channel, digital marketing
strategy aimed at reaching a
target audience on their
smartphones, tablets, and/or
other mobile devices, via
websites, email, SMS and MMS,
social media, and apps.
Mobile
Marketing
Text (SMS)
promotions
Mobile
Display
Marketing
Mobile
optimized
Sites
Mobile
Apps
Mobile
Coupons
Location
Based
Promotions
Mobile
Payment
Shopping
Marketing
10
Google Shopping Ads also
known offer online
marketers and e-retailers an
excellent platform to
showcase their products,
reach out to their audience
and increase their brand’s
visibility.
Social Media
Marketing(SMM)
Social media marketing is a long-term
process, where we concentrate on
posting updates, social media
campaigns, social media customer
services, and branding activities.
Even though, many of you might
consider SMO as a part of SMM, but the
fact remains, SMM starts when SMO
ends.
11
12
Google
Analytics
Affiliate marketing is one of
the most popular ways
people make money online. It
is a strategy where an
individual partners with a
business in order to make a
commission by referring
readers or visitors to a
business’s particular product
or service.
Google Analytics is the most
popular tool you can use to
measure those visitors.
To track a website, Google
Analytics uses a small snippet of
JavaScript code. You'll place this
code on every page of your website
and when a user arrives, the code
comes alive and starts to collect
data on how the user engages with
your site.
13
Email Marketing
Basically the use of email to
promote products and/or
services. But a better email
marketing definition is the use of
email to develop relationships
with potential customers and/or
clients.
Process of Email Marketing
14
Ecommerce
Marketing
Ecommerce marketing is the process
of driving sales by raising awareness
about an online store's brand and
product offerings.
This is one of best opportunity to
start your business online.
33
15
Lead
Generation
Lead generation describes the
marketing process of stimulating and
capturing interest in a product or
service for the purpose of developing
sales.
16
Conversion Rate
Optimization
Conversion Rate Optimization (CRO)
is a system for increasing the
percentage of visitors to a website that
convert into customers, or more
generally, take any desired action on a
webpage.
17
Blogging
A blog is a website that consists of
entries called posts that appear in
reverse chronological order with the
most recent entry appearing first,
similar in format to a daily journal.
Blogs typically include features such
as comments and links to increase
user interactivity.
18
Google
AdSense
Google AdSense is a program run
by Google that allows publishers in
the Google Network of content sites to
serve automatic text, image, video, or
interactive media advertisements, that
are targeted to site content and
audience.
These advertisements are administered,
sorted, and maintained by Google.
They can generate revenue on either
a per-click or per-impression basis.
37
19
Affiliate
Marketing
Affiliate marketing is one of
the most popular ways
people make money online. It
is a strategy where an
individual partners with a
business in order to make a
commission by referring
readers or visitors to a
business’s particular product
or service.
20
Online Reputation
Management
Online Reputation Management (ORM)
deals with everything about your
company’s brand in the online
community. This community includes
the entire web – search engines,
forums, blogs, news sites, social
networking sites.
How you look online directly impacts
your career. Negative items showing up
online can damage your career
whereas having a positive online
reputation leads to career
opportunities.
21
Freelancing
The Freelance Bidding
module enables you how
to get work from the
freelance market. Whether
you want to get projects
online on the basis of SEO,
content writing, PPC, SMM
you will get all kind of
work.
22
Bidding
Bidding is a process in which
applicants are required to
compete with other
applicants for a job
position that has been
posted by an employer or
organization.
Interview
Preparation
Sessions
23 Learn how to tackle interview
Understanding Interview Dynamics
Getting the Most of your Interview Preparation
How to impress interviewer with your decent answers
Making the Right First, Second or Third Impression
Understanding the Dynamics Around the Table
Handling Difficult Interview Questions
42
24
Certifications
Placed
Students
43
TM
Name – Saurabh Thakur
Designation – Digital Marketing & Adwords Exe.
Company – Ninja Infotech
Contact No. - 9779692987
Name – Nitin Sharma
Designation – Digital Marketing & Adwords Exe.
Company – Deftsoft
Contact No. - 7087081025
Name – Vivek Thakur
Designation – PPC Adwords Executive
Company – Pinnacle Pointer co
Contact No. - 8894570950
Name – Ishant
Designation – Content Writer
Company – Bridging Technologies
Contact No. - 9780221345
Name – Ritika Chugh
Designation – Software Engineer
Company – ONE Business Group
Contact No. - 9878462848
Name – Srishti
Designation – Content Writer
Company – SDP Labs
Contact No. - 8557885384
Name – Gagandeep
Designation – SEO Executive
Company –
Contact No. - 9034121484
Name – Jushan
Designation – PPC Executive
Company – Web technologies
Contact No. - 9463656005
Name – Sandeep Kumar
Designation – Team Leader
Company – Digiplex Consultants
Contact No. - 9466221163
Our
Students
“1569+ Professionals,142+Batches, 4.95 Ratings”
Smashing
Who we are:
45
About
WebLiquids
TM
46
TM
Why Choose
Us?
TM
100%
Practical
Training
Experienced
&
Professional
Experts
1569+
Professional
Become
Google,
Bing &
Facebook
Certified
Live
Projects
Get
Right
Career
Exposure
Weekdays
&
Weekends
Batches
Doubt
resolution
Sessions
Work with
Latest &
Updated
Strategies
10+
Certifications
Interview
Preparations
100%
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Assistance
Mock
Interview
Sessions
Personality
Development
Sessions
Flexible
Timings
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Advance Digital marketing Training in chandigarh

  • 1. 1 TM AN ISO 9001:2008 CERTIFIED COMPANY
  • 2. What is Marketing? Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. There are two ways of Marketing ❖ Traditional marketing. ❖ Digital marketing.
  • 3. ❖ Promote Product, Service or Business Online through Digital Channels Laptops, Mobiles, Tabs etc. ❖ Reach out to maximum people ❖ Targeted or client specific Marketing ❖ Versatile(can make changes in the advertisings) ❖ Immediate Communication ❖ Methods of Digital Marketing is Less expensive ❖ Promote Product, Service or Business offline through Banners, Newspapers, Advertisements on TV & radios, Pamphlets, Hoardings etc. ❖ Limited Audience ❖ Global Marketing ❖ Non-versatile(cannot be altered after publishing) ❖ Delayed Communication ❖ Traditional Marketing methods are expensive.
  • 4. 4 4 Intro to Digital Marketing “Digital marketing is promoting products or brands via one or more forms of electronic media.” Electronic Media like….. ➢ Personal Computer ➢ Laptop ➢ Mobile ➢ Tabs etc. Digital Marketing also known as ➢ Internet marketing ➢ online marketing ➢ E-marketing.
  • 5. 5 5 Process of Digital Marketing Increasing Visibility Customer Engagement Target Traffic Conversion Leads Retention Performance Evaluation
  • 6. Visibility Getting found in a crowded market is a challenge for many small businesses. By selecting and implementing a few, focused online marketing activities that deliver results, you can increase online visibility and be found by your ideal customers. Remember that marketing is an investment, not an expense, therefore you must invest wisely to achieve the greatest ROI (Return on Investment). Customer Engagement Customer Engagement are diversified by different perspectives and contexts of the engagement process. These can be performed by: • Quality of Content • Website Designs • Visual Representation should be attractive Targeted Traffic Targeted traffic is “qualified” or “quality” traffic. What this means is that site visitors coming through to your website or landing pages from are most likely actively looking for the products, services and other information that you already have in your site. This should be the goal of your website and your overall digital marketing efforts. It could be from any type: ❖ Inbound ❖ Outbound Concepts of Digital Marketing
  • 7. Conversion Leads Conversion Lead is the point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action. It can be done through: Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. Performance Evaluation • Google Analytics Tools • Keywords • Best Conversion Keywords • Bounce rate Register Subscribe Live Chat Call WhatsApp Product Service
  • 8. 8
  • 9. Search Engine A search engine is a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter a query about what they'd like to find and the engine provides links to content that matches what they want.
  • 11. Phrase= Prefix + Keywords + Business + Location + Suffix Phrase
  • 12. Keywords are the most fundamental and significant element of Search Engine Optimization. Users use keywords on search engines when they are looking for something on the internet. There are three types of Keywords in Digital Marketing: ❖ Broad (E.g.: Buy Shoes) ❖ Short Tail (E.g.: Buy Men's Shoes) ❖ Long Tail (E.g.: Buy Men's Leather Shoes) Keywords SearchVolume No of Words in a Phrase How Keywords Differs? Broad Short Tail Long Tail
  • 13. Need of Keyword To Promote your Business/Service/Product through Ads. To Promote Websites/Blogs To Promote Mobile Applications – Android or IOS
  • 15. Search Marketing, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Marketing 1
  • 17. Google AdWords AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors 1. CPC Bid (the highest amount an advertiser is willing to spend) 2. Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text. Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries. Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs. Model Key Factors Focus On Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
  • 18. Business Listings 2 A business listing is an online profile that contains your business name, address, email, and other details. When you search through some keyword only few details displays on Local Listing or Business Listing i.e. • Business Name • Location • Contact Number • Working Hours
  • 19. 3 Search Engine Optimization(SEO) The next list that is shown on your Search Engine Result Page (SERP) will be SEO. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The factors of SEO can be divided into two categories, which determine the ranking of your website together: 1. ON PAGE optimization 2. OFF PAGE Optimization
  • 20. Off Page SEO: Increasing a page’s rank in search engines because of it’s perceived value in a community. This perceived value leads to other sites linking, sharing or referring to your page. Off Page SEO is different. It relies more on promotion. These include link building, blogging, social media, and other off page SEO techniques to build awareness. Control is in the hands of your community. On Page Vs Off Page On Page SEO: Optimizing code elements that search engines use to understand your page. In On Page SEO, you can target a search term through keyword research, create a page, and tweak the content for the best results. You have complete control over your optimization efforts.
  • 21. 4 Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  • 22. 5 WordPress WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners. WordPress is actually a highly flexible content management system (CMS) that enables you to build and manage your own website using just your web browser. Best of all, it’s completely FREE.
  • 23. 6 Social Media Optimization(SMO) SMO is the technique to promote your product, build a brand on various social channels. Social Channels includes video sites like YouTube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more.
  • 24. 7 Video Marketing Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
  • 25. 8 Online Display Marketing Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.
  • 26. 9 Mobile Marketing Mobile marketing is a multi- channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile Marketing Text (SMS) promotions Mobile Display Marketing Mobile optimized Sites Mobile Apps Mobile Coupons Location Based Promotions Mobile Payment
  • 27. Shopping Marketing 10 Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and increase their brand’s visibility.
  • 28. Social Media Marketing(SMM) Social media marketing is a long-term process, where we concentrate on posting updates, social media campaigns, social media customer services, and branding activities. Even though, many of you might consider SMO as a part of SMM, but the fact remains, SMM starts when SMO ends. 11
  • 29. 12 Google Analytics Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. Google Analytics is the most popular tool you can use to measure those visitors. To track a website, Google Analytics uses a small snippet of JavaScript code. You'll place this code on every page of your website and when a user arrives, the code comes alive and starts to collect data on how the user engages with your site.
  • 30. 13 Email Marketing Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.
  • 31. Process of Email Marketing
  • 32. 14 Ecommerce Marketing Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. This is one of best opportunity to start your business online.
  • 33. 33 15 Lead Generation Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales.
  • 34. 16 Conversion Rate Optimization Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
  • 35. 17 Blogging A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity.
  • 36. 18 Google AdSense Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.
  • 37. 37 19 Affiliate Marketing Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service.
  • 38. 20 Online Reputation Management Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites. How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.
  • 39. 21 Freelancing The Freelance Bidding module enables you how to get work from the freelance market. Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM you will get all kind of work.
  • 40. 22 Bidding Bidding is a process in which applicants are required to compete with other applicants for a job position that has been posted by an employer or organization.
  • 41. Interview Preparation Sessions 23 Learn how to tackle interview Understanding Interview Dynamics Getting the Most of your Interview Preparation How to impress interviewer with your decent answers Making the Right First, Second or Third Impression Understanding the Dynamics Around the Table Handling Difficult Interview Questions
  • 43. Placed Students 43 TM Name – Saurabh Thakur Designation – Digital Marketing & Adwords Exe. Company – Ninja Infotech Contact No. - 9779692987 Name – Nitin Sharma Designation – Digital Marketing & Adwords Exe. Company – Deftsoft Contact No. - 7087081025 Name – Vivek Thakur Designation – PPC Adwords Executive Company – Pinnacle Pointer co Contact No. - 8894570950 Name – Ishant Designation – Content Writer Company – Bridging Technologies Contact No. - 9780221345 Name – Ritika Chugh Designation – Software Engineer Company – ONE Business Group Contact No. - 9878462848 Name – Srishti Designation – Content Writer Company – SDP Labs Contact No. - 8557885384 Name – Gagandeep Designation – SEO Executive Company – Contact No. - 9034121484 Name – Jushan Designation – PPC Executive Company – Web technologies Contact No. - 9463656005 Name – Sandeep Kumar Designation – Team Leader Company – Digiplex Consultants Contact No. - 9466221163
  • 46. 46 TM
  • 47. Why Choose Us? TM 100% Practical Training Experienced & Professional Experts 1569+ Professional Become Google, Bing & Facebook Certified Live Projects Get Right Career Exposure Weekdays & Weekends Batches Doubt resolution Sessions Work with Latest & Updated Strategies 10+ Certifications Interview Preparations 100% Placement Assistance Mock Interview Sessions Personality Development Sessions Flexible Timings