Digital marketing is promoting brands or creating awareness using online channels to engage with audiences and motivate them to take desired actions. It has objectives like reaching the right audience, engagement, motivating actions, efficient spending, and ROI. Digital marketing mediums include search engines, websites, social media, mobile apps, email, and inbound marketing. It is a more effective way to reach global audiences compared to traditional marketing and offers guaranteed ROI. Career opportunities in digital marketing include roles as a digital marketer, entrepreneur, professional job, freelancer, or online earnings.

1. Presented by : Mahesh Wagh

2. WHAT IS DIGITAL MARKETING?
 Digital Marketing is Promoting or Creating brand awareness
using internet.
Or
 The Marketing of products or services using digital channels
to reach consumers.
Or
 It is the process of building and maintaining customer relation
through online activities to facilitate the exchange of ideas,
product, and services that satisfies both parties goal.

3. DIGITAL MARKETING OBJECTIVES
 Most digital marketing strategies and campaign have following
5 objectives.
1. Reaching the right audience
2. To engaged with audience
3. To motivate audience to take right action
4. Efficient spending on campaign
5. ROI
 Digital marketing is about generating sales or capturing
leads from customers that are searching for answers on
Internet.

4. DIGITAL MARKETING MEDIUMS
Medium’s
Search
Engines
Websites
Social
Media
Mobile
Apps
Email
Inbound

5. WHY DIGITAL MARKETING?
 Worlds Population is 7.5 billion
 Global Internet Users 51% of worlds population
i.e
3.2 billion.
 It’s not possible to captured this much audience by
Traditional marketing.

6. TRADITIONAL VS DIGITAL
Factor Traditional Digital
Reach Limited Area Global
Targeting Not Specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed

7. DIGITAL MARKETING TYPES

8. DIGITAL MARKETING MEASUREMENT
 Calculation
ROI (Return on Investment) = [(Payback – Investment)/
Investment]
 Many tools are available to calculate ROI and to measure the
effectiveness of Digital marketing campaign
 ROI tools
1. Google analytics
2. Google webmaster tools
3. Google adwords
4. Social media monitoring tools

9. CAREER OPPORTUNITIES
Digital
Marketer
Entrepreneur
Start your own
business
Professional
Job
Work in
company
Free Lancer
Work on
Individual
project
Online Earning
Earn from
Adsense
/Affiliate

10. THANK YOU..!!