The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Introducing Marketing Research. Showing the use of Marketing Research in business models and frameworks. Describing a typical Marketing Research process.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Digital Marketing Intro by Amitesh Kumar IDMM Way2adsAmitesh Kumar
Get an idea on why digital marketing has great scope for freshers looking to get into this field.Avail digital marketing training from IDMM(Institute for Digital & Mobile Marketing) http://www.idmm.co/
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Introducing Marketing Research. Showing the use of Marketing Research in business models and frameworks. Describing a typical Marketing Research process.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Digital Marketing Intro by Amitesh Kumar IDMM Way2adsAmitesh Kumar
Get an idea on why digital marketing has great scope for freshers looking to get into this field.Avail digital marketing training from IDMM(Institute for Digital & Mobile Marketing) http://www.idmm.co/
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
Quest Nutrition strategic marketing plan - Mark Selmi
Avanti Media - Mark Selmi marketing consulting
I have been fortunate enough to achieve invaluable experience as a Chief Marketing Officer at a prestigious legislative law firm that brought cases before the Supreme Court & catered to an elite clientele, a CMO at a successful, mission-driven, marketing agency & as a Vice President of Marketing at an innovative eCommerce company.
I create unique branding value, while delivering a collaborative, supportive leadership style that mentors & develops team members to achieve their full potential. I am experienced in creating inspired digital strategic marketing & business development plans that leverage deep consumer insights that add value & connect with the customer on a deep, personal level that reflects their core ethical & cultural values.
I am skilled in the ability to address a comprehensive spectrum of marketing challenges, while striking the correct balance between creativity, strategy & execution. Extensive skill-sets in strategic planning, business development, lead generation, website design & conversion insight, SEO, SEM, SMM, all social media management, custom APP & chatbot development, remarketing & OTT ads, Native & display ads, newsletter campaigns, written content, earned media placement, video production, photography & editing.
I also have expertise in public relations & communication with a media list of over 300 reporters from every major national publication, TV & radio network - From the New York Times, to the Wall Street Journal & Washington Post, to all of the major networks. I've placed my clients on magazine covers, secured featured stories in the AP, to creating custom podcasts & webinars which helped bolster their reputation as authoritative thought leaders.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Next Digital Solutions is best digital marketing company in kota. Provide many digital marketing solutions such as SEO, SMO, PPC and website development.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
Internet Marketing, SEO & Tools For SuccessJames Hutto
Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
Similar to PCAM: The New Marketing Paradigm - Moving From Push to Pull (20)
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
4. Communication Paradigm Shift
Smoke Signals
Letters / Mail
Telegraph
Telephone
Mobile Phone
Email
Online Community
Technology continues
to change the way
humans communicate
professionally and
socially
7. Change in Ad Spending by Medium
2008 to 2009
Media Type % Change
Television -9.7%
Magazine -20.5%
Newspaper -25.5%
Internet Display Ads 8.2%
Radio -26.2%
Outdoor -14.6%
According to marketingcharts.com, “US Ad Spend Plunges
14.2%; Only Online Posts Growth”
10. Top online marketing thought leaders stress
the importance of Inbound Marketing
Seth Godin: Content
Marketing is the only
marketing left.
Rohit Bharagava:
The real secret to
great marketing is
creating compelling
and useful content.
Brian Clark:
Online, great content
is effective advertising
and smart marketers
are the new media.
David Meerman Scott: Getting
customers used to mean
interrupting people with
product messages. Today it’s
all about compelling content.
12. Outbound vs. Inbound Marketing
OUTBOUND (Push) INBOUND (Pull)
Telemarketing Search Marketing
Trade Shows Blogging
Direct Mail Social Media
Email Blasts RSS/Content Syndication
Print Ads / Press Releases Articles, Ebooks, White Papers
Television / Radio Videos / Presentations
Inbound Marketing is desired, impactful,
targeted, and extremely cost effective.
14. 65% of CMOs stated that in the
current economic climate, it is
easier to secure organizational
“buy in” on new media/social
media programs than it was one
year ago.
Business Wire survey of 81 chief marketing officers and senior
marketing professionals directly responsible for managing their digital
agency as well as their organization’s digital marketing budget
15. New media/social media
channels are becoming more
critical
77% stated they will take on a
greater focus in their overall
interactive strategy
“Business Wire survey of 81 chief marketing officers and senior
marketing professionals directly responsible for managing their
digital agency as well as their organization’s digital marketing
budget.”
20. SEM Growth Factors
Growth driven by:
• Increasing advertiser focus on accountability
and ROI
• Increase in small to mid-sized businesses
using SEM
• Greater consumer usage of search utilities
• Better targeting and niche offerings
• Increase in competition
26. Alexa Ranking
Alexa is owned by Amazon and tracks
40 million websites. These 40 million
sites are ranked based on Alexa's
ability to track visitors. Your site's
Traffic Ranking number provides a
guideline of how well your website is
doing relative to others on the web.
The lower the number the better.
27. Backlinks
Backlinks are the number of
links from other websites that
are pointing to your website
that the search engines has
given your site credit for. This
number will always be lower
than the total links out in the
digital marketplace.
29. Organic Search Pros
• No cost-per-click on search engines
• Greater credibility
• Produces 75% of clicks resulting from
search engines
30. Organic Search Cons
• No guarantee of link placement on search
results page
• Limited keyword use, dependent on
content
• Requires writing skill to properly
incorporate terms
32. PPC Cons
• Price of keywords
• Competition keyword use
• Determining which words to purchase
33. Technical Site Optimization
(often called SEO)
•Optimize each page with keywords
Some places keywords are used:
•Titles
• Copywriting
• Headers
• Meta tags
• Image tags
• Site map
37. What is Content Marketing?
The art of listening to your
customers wants and needs and the
science of delivering content to
them in a compelling way.
38. Content Marketing Continued
Developing and sharing relevant and valuable content to
educate, earn trust, and engage customers with the objective of
driving profitable actions
• Creates thousands of links from external credible websites
back to your website
• Improves your website's reputation and credibility with search
engines
• Improves your rank on search engines
• Presents you as a thought leader in your industry
• Provides potential customers with value
• Drive Website Traffic
• Generate New Leads and Sales
39. Common Content Types
• Videos
• Articles
• News Releases
• PowerPoint Presentations
• How-To's
• White Papers
• Wiki Material
• Blog Posts
40. Content Marketing:
Measuring Reach
• 1 in 3 articles goes viral =Distributed to more than 10,000 sites
• Impressions range from 0 to millions depending on publishing property
• Website statistics will identify referral sources - can quantify resulting traffic
41. Content Marketing Program
Elements: Measurement & Reporting
• Online brand mentions
• Breadth of content distribution
• Influence on Search Engines
• Impact on website traffic
• Website rankings
• Leads
• Sales
42. Content Marketing Example
Biotivia.com has up-to-date press releases on their website.
Each release contains a link to the Biotivia website. They
also submit these press releases to distribution sites which
increases their reach.
This press release from Biotivia.com has been found on 26,500 pages. This
means a link to the Biotivia website is on each of these pages.
This press release has been found on 8,490 pages.
Source: Google.com
44. This is the profile for the
MonavieCorporate YouTube channel.
They sell acai berry juice, a healthy
antioxidant.
There are 1,207 subscribers to this channel
There are 24,582 channel views, while each video
posted has thousands of views each
A detailed About Me section and link to
the website is included in the profile
YouTube
Example
47. What is Social Media?
Face to Face networking or
Word-of-Mouth Marketing
in a virtual world
48. What is Social Media?
• Engagement and relationship building with prospective
customers in a virtual environment
• Uses online tools to share and discuss information and
experiences with others
• Integrates technology and social interaction through
words, pictures, videos and audio
• Builds relationships and trust as users share stories and
experiences
• Uses conversations through networking to share
experiences, links, and information about a company,
product or service
• Must provide value to be effective
49. What can Social media
do for you?
• Identify and create prospects
• Create brand awareness
• SEO via link building
• Public relations services
• Relationship and network building
• Establish thought leadership
• Create Business Leads
50. Social Media is for B2B and B2C
Source: HubSpot State of Inbound Marketing Report
51. Social Media Tools
• Blogging, micro-blogging, & RSS (open platform,
Wordpress, Blogger)
• Wikis, & web office tools (Internal or public)
• Social networks, (such as Facebook, MySpace,
LinkedIn, etc)
• Social bookmarking, social news sites (such as
Digg, StumbleUpon, Reddit)
• Online photo sharing, (such as Flickr &
PhotoBucket)
• Podcasting/videocasting, (YouTube, iTunes, etc)
52. 50% of Social Media activity happens on
properties you’ve never heard of.
53. Social Media: Quick Facts
• 49% of social media (SM) users log on daily
• 31% agree SM is more credible than ads
• 61% research purchases with SM
• 36% use SM for purchasing decisions
• 40% are talking and learning from specific orgs
• 25% of users “feel better” about companies using SM
• 89% of users use SM more/same as last year
Source: CNW Group and Leger Marketing
54. Social Media is a Key Driver in
Brand Awareness and Affinity
55. Social Media: Measuring Reach
• 75% of US Adults use Social Media
• 70% of US online Adults are “spectators” of social media content
• Each Social Media “creation” equates to 10+ quality impressions
(ex. 1,000 engagements= 10,000 impressions)
Creators 1,000
Conversationalists 1,375
Critics 1,542
Collectors 833
Joiners 2,458
Spectators 3,208
Total Impressions 10,417
Social Media Impressions
56. Social Media:
Internal & External Uses
Social media tools built into the website to
compliment, reinforce, and strengthen
an online presence (blogs, forums, etc.)
External websites which leverage social
media tools (often exclusively) to
communicate with others (Facebook,
Twitter, LinkedIn, etc.)
57. Social Media Process
Three phases of an end to end program:
• Listening: Discovering real-time, relevant, impactful conversations
• Measuring: Monitoring, analyzing and tracking those conversations
• Engaging: Active dialog with customers and tracking/ tagging
comments for further use
Listening Measuring Engaging
58. Before You Start SMM: Listen
Listening is done in order to better
understand how to engage niche target
markets in sites that include public opinion
such as:
• Blogs, micro-blogs, life-streams
• Forums, communities, wikis, niche networks
• Over 50% of all online social media
conversations are on small, niche platforms
that only specialized tools can find
59. Social Media:
Measurement & Reporting
• Social Media Engagements/Influence
• Online brand mentions
• Influence on Search Engines
• Impact on website traffic
• Website rankings
• Leads
• Sales
60. Choosing Your Properties
• Know your market
• Know the property’s functions
• Appropriateness & etiquette
• Legal limitations & liabilities
63. More Twitter Examples
Twitter reveals
many users
discussing and
sharing
information
about natural
laundry products
Source: Google
64. There is a great opportunity on Facebook to engage in the health community.
Facebook Opportunities
65. This is an example of
connecting with people
via Facebook, provoking
thought and driving
traffic to a website
Positive
comments
48 likes after only 4
hours
The link to the
website is prevalent
Facebook Example