Digital marketing utilizes all available digital channels to promote products and services or build digital brands. It has evolved along with the progression from the Agriculture Age to the Industrial Age to today's Digital Age. The digital age is characterized by speed, scale, and lower total costs. Digital marketing includes activities like websites, social media marketing, banner advertising, email marketing, mobile marketing, search engine optimization, pay-per-click campaigns, and content marketing. It impacts the traditional 4Ps of marketing by enabling digitized products, new forms of digital promotion, a global digital marketplace, and real-time dynamic pricing.

1. Digital Marketing
With Ashif & Zain

2. Marketing
Marketing is the science and art of exploring, creating, and
delivering value to satisfy the needs of a target marketing
at a profit. Marketing identifies unfulfilled needs and
desires.
- Dr. Philip Kotler

3. The Evolution of the Digital Age
Agriculture Age
Industrial Age
Digital Age
Speed
Scale

4. The Evolution of the Digital Age
Agriculture Age
Industrial Age
Digital Age
• Total cost=variable cost
• Maximize resources (land & labour)
• Possession Advantage
• Total Cost = fixed cost + variable cost
• Maximize profits (Mp=MC)
• Scale Advantage
• Total cost = Fixed cost
• Maximize cash flow
• Scale & speed advantage

5. Digital Marketing
A set of marketing processes that utilize all
available digital channels to promote a product or
service or build a digital brand.
Digital
Advertizing
Internat
Marketing
TV, SMS,
Radio,
Billboards

6. • Consumers spend more time on digital media
• Influencers, Engage with loyalists
Brand
Engagement
• Direct sales channel
• Reduce lead costs
Sales
• Instant feedback
• Reduce online negative word of mouth
Feedback
• Better understand consumption patterns, brand
perceptions in social contextResearch
• Build digital brand asset for brands such as
community
Brand
Community
Importance of Digital Media

7. Web sites
Social Media
Marketing
Banner
Advertising
Email
Marketing
Mobile
Marketing
SEO
Pay per click
Campaigns
SEM
Content
Marketing
Internet marketing is a subset of digital marketing. It refers
to advertising and marketing efforts that use the Web
and email to drive direct sales via electronic commerce, in
addition to sales leads from Web sites or emails.
Internet Marketing
It Includes:

8. “
IF YOUR BUSINESS IS NOT ON THE
INTERNET, THEN YOUR BUSINESS WILL
BE OUT OF BUSINESS.
- Bill Gates, Microsoft Founder

9. Digital 4Ps

10. Impact on the 4Ps of Marketing
Digitized products (banks, airlines) will have the
highest and immediate impact.
Smart Products & Services – mobile payments
Online anything – work, dating, shopping
There is an App for everything!
More Affordable & Accessible product & services
PRODUCT

11. Impact on the 4Ps of Marketing
Social media - Facebook , twitter
Mobile Advertising is the fastest growing medium
Convergence of Voice – Data – Video – a rich medium
Digital word of mouth influencers
When the message become the medium
PROMOTION

12. Impact on the 4Ps of Marketing
Global Reach – Amazon, ebay
Demand Driven Procurement – Cisco Systems, Dell
computers
Ecommerce on mobile devices
Online education & health
PLACE

13. Impact on the 4Ps of Marketing
Real time & dynamic pricing
Subscription based pricing
Bundling & Unbundling of offerings ( Cable TV,
Wireless & Internet services)
Globalization of pricing (less price arbitrage)
PRICE

14. Thanks!
Any questions?
You can find me at:
◇ Cosmo.digispace@gmail.com
◇ Call us at : 8882479310 | 9891274267