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Digital Marketing Overview
- 2. Protus Tanuhandaru CEO of www.progresstech.co.id CEOof www.karyaone.co.id
- 3. Timeline 9:00 - 9:30Introduction to Digital Marketing 9:30 - 10:30 Search Engine Optimization & Marketing 10:30 - 10:45 Break 10:45 - 11:00 E-Mail Marketing 11:00 - 11:30 Social Media Marketing 11:30 - 12:00 Questions and Answers
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- 7. Conventional Marketing Vs. DigitalMarketing Koran Radio TV Majalah Search Engine Marketing Search Engine Optimization Social Media And many more
- 8. Why Digital Marketing? What’s wrongwith conventional marketing?
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- 19. How do such disruptionsaffect your business model?
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- 22. On the contrary, DIGITAL MARKETING… Measurable More Accurate
- 23. Measurable? Associate budget with result
- 24. Web visitors Contact page visited Ads spent Adsclicked Page accessed Keywords Visitor’s location
- 25. Accurate Targeting basedon... Location Devices Interest Gender Age
- 26. Gender and Age(Google)
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- 31. Which One isCost-Effective?
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- 34. Website Objectives (Conversion) BuyProduct Fill Forms Newsletter Comments Visit pages Like Facebook Follow Twitter Product Review Hotline Number Visit Store Seek Information Download PDF Registration Share content SALES REPEAT ORDER
- 35. Website Anatomy andIts Functions
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- 49. Search Engine Optimization &Search Engine Marketing
- 50. SEO and SEM Tobe #1 in Google Search Engine Result Page
- 51. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
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- 59. Contrast Color and AppropriateFont Size About Us Our company was established in 1994 About Us Our company was established in 1994
- 60. Other Prerequisites • MetaTitle • Tag H1, H2, H3 • Image name • Meta Description • Meta Keywords • Embedded Keywords in Content • And many more
- 61. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
- 62. Website Objectives (Conversion) BuyProduct Fill Forms Newsletter Comments Visit pages Like Facebook Follow Twitter Product Review Hotline Number Visit Store Seek Information Download PDF Registration Share content SALES REPEAT ORDER
- 63. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
- 64. Keywords Research • Findkeywords relevant with website content • Include keywords in the website content • The keywords can also be used for Google AdWords
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- 66. Short Tail vs.Long Tail Short Tail = High Traffic yet Poor Quality Long Tail = Low Traffic yet High Quality Keywords Search Results Digital Camera 80.000 Digital Camera Canon 60.000 Digital Camera Canon Pocket 50.000 Digital Camera Canon Pocket Used Jakarta 10.000 Digital Camera Canon Pocket Used Jakarta Utama Kelapa Gading 5.000
- 67. Short Tail vs.Long Tail Keywords Search Results Rumah Murah 100.000 Rumah Murah Jakarta Selatan 80.000 Rumah Murah Jakarta Selatan Butuh Uang 60.000 Rumah Murah Jakarta Selatan Butuh Uang Cepat 50.000
- 68. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
- 69. AIDA • Attention: Grabthe visitors’ attention with interesting and entertaining content • Interest: Develop visitors’ interest by focusing on their needs and expectation. Provide pointers on benefits • Desire: Further develop their interest by providing detailed information on benefits • Action: Do what is expected from the Ads
- 72. Buy Now UNLEASH YOUR POTENTIAL INTRODUCING OUR NEW LIMITED EDITION SHOES Get them while they last
- 73. Rumah Ideal Menanti Anda KunjungiWebsite Kami
- 74. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
- 76. How to optimize? • Make effective content more effective • Eliminate ineffective keywords • Improve User Interface and User Experience MORE INTERESTING MORE COMFORTABLE
- 77. Optimization Process • Pure Text 1minute 5 minutes 15 minutes • Text • Picture / illustration • Text • Picture / illustration • Interactive BROWSING TIME DURATION SHORT LONG
- 78. What needs tobe optimized? • HTML Head Tags • URL • Body Tags • Internal Links • Site Architecture
- 80. SEO and SEMProcesses 1. Digital Marketing Friendly Website 2. Determine Conversion 3. Keywords Research 4. Develop Content 5. Optimize based on Data 6. Develop Backlinks
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- 87. Social Media Marketing: Facebook& Instagram
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- 90. Engage Your Audience Hold Contestor Quizes
- 91. Tag People Involved Use Hashtags Often GeoLocation Get Discovered
- 92. Find the BestTime to Post
- 93. Use Tools toManage Posting
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