The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.

2. Protus
Tanuhandaru
CEO of www.progresstech.co.id
CEO of www.karyaone.co.id

3. Timeline
9:00 - 9:30 Introduction to Digital Marketing
9:30 - 10:30 Search Engine Optimization & Marketing
10:30 - 10:45 Break
10:45 - 11:00 E-Mail Marketing
11:00 - 11:30 Social Media Marketing
11:30 - 12:00 Questions and Answers

4. Digital Marketing
Objectives

5. PROMOTI
ON
BRANDING
SELLING

6. Conventional
Marketing Vs.
Digital Marketing

7. Conventional Marketing Vs.
Digital Marketing
Koran
Radio
TV
Majalah
Search Engine Marketing
Search Engine
Optimization
Social Media
And many more

8. Why Digital
Marketing?
What’s wrong with
conventional
marketing?

9. Case Study
1: Printed
Media

10. http://nasional.kompas.com/read/2017/07/07/18590671/
berapa.lama.lagi.usia.koran.di.indonesia.

13. Case Study
2: Radio

15. Case Study
3: Television

17. Case Study
4: Yellow
Page

18. YELLOW PAGE
SEARCH ENGINE

19. How do such
disruptions affect
your business
model?

20. Conventional
Marketing (still)
Effective ??

21. EXPENSIVE
DECREASING
ATTENTION
DIFFICULTY
IN
SEGMENTING

22. On
the
contrary,
DIGITAL
MARKETING…
Measurable More Accurate

23. Measurable?
Associate
budget
with
result

24. Web
visitors
Contact page
visited
Ads spent
Ads clicked
Page
accessed
Keywords
Visitor’s location

25. Accurate Targeting based on...
Location Devices Interest
Gender Age

26. Gender and Age (Google)

27. Location (Google)

28. Device Type (Google)

29. Interest (Google)

30. Facebook

31. Which One is Cost-Effective?

32. Where do we
start?

34. Website Objectives (Conversion)
Buy Product Fill Forms Newsletter Comments
Visit pages Like Facebook Follow Twitter Product Review
Hotline Number Visit Store Seek Information Download PDF
Registration Share content SALES REPEAT ORDER

35. Website Anatomy and Its Functions

36. Gallery

37. Telephone Number

38. Email

39. Map and Navigation

40. Social Media Integration

41. Social Media Shortcut

42. Contact

43. Subscribe Newsletter

44. Chat

45. Sales Management

46. Search Engine

47. Payment Methods Integration

48. Delivery Service Integration

49. Search Engine
Optimization & Search
Engine Marketing

50. SEO and SEM
To be #1 in Google Search Engine Result Page

51. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

52. Responsive
Web
Design

53. Fast
Download

55. Friendly URLs
www.[company].com/section/support/
default.aspx?id=1&lang=en
blogger.blogger.com/2011/02/helpful-
tips-for-using-windows-7.html

56. Good
Navigation
Fulfilling
objectives with
minimal efforts

57. Bad
Navigation
Example

58. Good Navigation Example

59. Contrast Color and
Appropriate Font Size
About Us
Our company was
established in 1994
About Us
Our company was
established in 1994

60. Other Prerequisites
• Meta Title
• Tag H1, H2, H3
• Image name
• Meta Description
• Meta Keywords
• Embedded Keywords in Content
• And many more

61. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

62. Website Objectives (Conversion)
Buy Product Fill Forms Newsletter Comments
Visit pages Like Facebook Follow Twitter Product Review
Hotline Number Visit Store Seek Information Download PDF
Registration Share content SALES REPEAT ORDER

63. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

64. Keywords Research
• Find keywords relevant with website
content
• Include keywords in the website content
• The keywords can also be used for Google
AdWords

65. Long Tail
Search
Result
Keywords

66. Short Tail vs. Long Tail
Short Tail = High Traffic yet Poor Quality
Long Tail = Low Traffic yet High Quality
Keywords
Search
Results
Digital
Camera
80.000
Digital
Camera
Canon
60.000
Digital
Camera
Canon
Pocket
50.000
Digital
Camera
Canon
Pocket
Used
Jakarta
10.000
Digital
Camera
Canon
Pocket
Used
Jakarta
Utama
Kelapa
Gading
5.000

67. Short Tail vs. Long Tail
Keywords
Search
Results
Rumah
Murah
100.000
Rumah
Murah
Jakarta
Selatan
80.000
Rumah
Murah
Jakarta
Selatan
Butuh
Uang
60.000
Rumah
Murah
Jakarta
Selatan
Butuh
Uang
Cepat
50.000

68. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

69. AIDA
• Attention: Grab the visitors’ attention with interesting
and entertaining content
• Interest: Develop visitors’ interest by focusing on their
needs and expectation. Provide pointers on benefits
• Desire: Further develop their interest by providing
detailed information on benefits
• Action: Do what is expected from the Ads

72. Buy Now
UNLEASH
YOUR
POTENTIAL
INTRODUCING
OUR
NEW
LIMITED
EDITION
SHOES
Get them while they last

73. Rumah Ideal
Menanti Anda
Kunjungi Website Kami

74. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

76. How to optimize?
• Make effective content more effective
• Eliminate ineffective keywords
• Improve User Interface and User Experience
MORE INTERESTING
MORE COMFORTABLE

77. Optimization Process
• Pure
Text
1 minute 5 minutes 15 minutes
• Text
• Picture /
illustration
• Text
• Picture /
illustration
• Interactive
BROWSING TIME DURATION
SHORT LONG

78. What needs to be optimized?
• HTML Head Tags
• URL
• Body Tags
• Internal Links
• Site Architecture

80. SEO and SEM Processes
1. Digital Marketing Friendly Website
2. Determine Conversion
3. Keywords Research
4. Develop Content
5. Optimize based on Data
6. Develop Backlinks

85. E-Mail
Marketing

87. Social Media Marketing:
Facebook & Instagram

88. Visually
Compelling
Images

89. Post
Consistent
Quality
Content as
Expected
by the
Audience

90. Engage Your
Audience
Hold Contest or Quizes

91. Tag People
Involved
Use Hashtags
Often
Geo Location
Get Discovered

92. Find the Best Time to Post

93. Use Tools to Manage Posting

94. Contact
Protus Tanuhandaru
ptanuhandaru@progresstech.co.id
www.progresstech.co.id
Thank you.
Questions?