Digital marketing involves online activities to build customer relationships and facilitate the exchange of ideas, products, and services. It consists of search engine optimization (SEO) to improve organic search rankings, pay-per-click (PPC) advertising, and social media marketing (SMM). Digital marketing provides benefits like reduced costs, increased satisfaction and brand loyalty, and targeted results. Effectiveness is measured through tools like Google Analytics, which can calculate return on investment (ROI).
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
power point presentation on digital marketing for giving an overview about the increasing demand of jobs available in digital marketing.nowadays many courses related to digital and technology have gain importance after new industrial policy 1991.Certain benefits and negative impacts of digital marketing is also explained with digital marketing measurement tools.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
power point presentation on digital marketing for giving an overview about the increasing demand of jobs available in digital marketing.nowadays many courses related to digital and technology have gain importance after new industrial policy 1991.Certain benefits and negative impacts of digital marketing is also explained with digital marketing measurement tools.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
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2. 1
Contents: -
1. What is digital marketing?
2. Why are people going online?
3. Benefits of digital marketing
4. What does digital marketing consist of?
5. How digital marketing evolved
6. Search engine optimization (SEO)
7. Pay per click (PPC)
8. Social media Marketing (SMM)
9. Digital marketing measurement
3. 2
What is digital marketing?
“Digital marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the goals
of both parties.
Why are people going online?
For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or
organizations
Meeting attendants
4. 3
Business contacts
General information
New employees
Available jobs
Etc.
With the constant growth of the web, and more people getting
connected every day, digital marketing has become a necessity
for many organizations. This also includes small businesses that
wants to trade online and make a name for themselves on the
web.
There are many benefits of digital marketing
Over traditional marketing.
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
5. 4
Provides targeted results
It is measurable
Cost effective
Digital marketing objectives:-
One way to make sure you are found on the web is with an
optimized digital marketing strategy. Most digital marketing
strategies and campaigns have following 5 objectives.
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing
leads from customers that are searching on the Internet for
answers.
6. 5
How digital marketing evolved over the years:-
Back in the day, it was all about search engine optimization –
(organic search)
Build a website
Apply the art of on and off page SEO to your website, you
build links, you build more links, and you build even more
backlinks, focus on the meta-tags, content, etc.
You hope it shows up in Google someday
You hope it displays on the results with the right keywords
(what people are typing in when they search)
It was like fishing and hoping you will get a catch.
7. 6
With SEO, PPC was born – (paid search)
Google’s AdWords (3 line ads that show up
on the right/top of search engine results)
Microsoft’s AdCenter
Yahoo’s search marketing (Overture)
Build ads around keywords and pay for
everyone that clicks the ad and visits your site.
Search engine optimization (SEO):-
Search engine optimization (SEO) is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” listings on
search engines.
All major search engines such as Google, Yahoo and Bing have
such results, where web pages and other content such as videos
or local listings are shown and ranked based on what the search
8. 7
engine considers most relevant to users. Payment isn’t involved,
as it is with paid search ads.
Advantages of search engine optimization
(SEO):-
Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
9. 8
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24 hour marketing team and shop front
Disadvantages of search engine optimization
(SEO):-
Often, websites are never “indexed” by the search engines
After sites are indexed, often they are not indexed for
specific keyword(s)
Website owners have no idea which search terms would
really be best to drive traffic
10. 9
Fresh content is very important, but hard to keep up with
Domain age plays a role
It’s hard work and time consuming
No one really understands how Google works
If your competition is high, it gest more difficult
Takes a long time to see the best results
Gestation period is long *
On going process
Basic search engine optimization (SEO)
strategy:-
Research, research, research, research, etc
Keyword research (what keywords are you going to target?)
Build a kick ass website (Ryan and co)
Make SEO friendly URL’s (anton-is-cool instead of
anton.php?id=xyz)
Unique and relevant titles on every page
Write for users
11. 10
Optimize content to include keywords (use selected
keywords once every 100 words)
Create great unique content (content is king)
Use your keywords as anchor text when linking
Use alt text + title text in links
Name images to what they represent (add alt text + title
text)
Build links intelligently (link smartly)
Create a sitemap (submit to Google and Bing webmasters
html+XML)
Include website analytics (Google Analytics)
12. 11
What is pay per click (PPC)?
Pay per click (PPC) is a type of sponsored online
advertising that is used on a wide range of websites,
including search engines, where the advertiser only pays if
a web user clicks on their ad. Hence the title, 'pay per click'.
Advertisers place bids on keywords or phrases that they
think their target audience would type in a search field when
they are looking for specific goods or services.
Advantages of pay per click (PPC):-
Very fast
Get targeted visitors within hours (sometimes minutes)
Provides a path for search engine optimization
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
13. 12
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
No estimation
Easy implementation
Flexible
Disadvantages of pay per click (PPC):-
Missing bulk of the traffic (focusing only on selected
keywords)
No guarantees
Heavy competition
14. 13
Less trusted
Expensive
Complicated
Click fraud
You pay regardless to any sales
Bidding war
Competitive keywords demands higher bids
Restricted to text and image ads
Traffic stops when you stop paying
Basic pay per click (PPC) strategy:-
Research, research, research, research, etc
Keyword research (what keywords are you going to
target?)
Choose which demographic you are going to target
Location, location, location
Make an offer they can’t refuse in your PPC ad (SEO
Copywriting)
You can go mobile
Be dynamic
15. 14
Utilize long tail keywords
Timing is everything
Create dedicated landing pages with CTA’s
A home page is not a landing page
Research all the keyword generators
Review your Google quality score
Has to be 7/10 to be displayed
What is Social media marketing (SMM)?
Social media is a medium and the medium is only a vehicle that
amplifies social behaviour. The medium is an instrument on
communication, like a newspaper or a radio, so social media
would be a social instrument of communication.
Advantages of social media marketing (SMM):-
Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
16. 15
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Fun way to do business
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talking about?)
Create relationships with your customers
Campaigns has the ability to drive huge amounts of traffic
Supports traditional and other digital marketing campaigns
17. 16
Disadvantages of social media marketing (SMM):-
Wrong strategy can hurt your reputation
More time consuming than SEO and PPC
Interaction is needed at each location point
No short term ROI
No clear definition of social media ROI
Risk of negative comments
ORM processes are needed for big social media marketing
campaigns.
Negative influence on worker productivity
Everything is public
Commit resources
Ineffective use = brand credibility loss
18. 17
Basic social media marketing (SMM) strategy:-
Social media (Web 2.0) technologies (Twitter, Facebook,
YouTube, Pinterest, LinkedIn) consistenly changes all the time
and your SMM strategy should NEVER start with the technology
part of it. The POST method is an excellent starting point for any
SMM campaign.
The POST method stands for “People, Objectives, Strategy,
Technology”, and this method helps to address the burning
question of “should my company have a social media marketing
strategy?”
POST Method
People: Do you know who your target audience is? What
are their demographics and interests?
Objectives: What do you want to accomplish with your
social media marketing campaign?
Strategy: How will things be different after you launch your
social media marketing campaign?
Technology: What social media channels are you going to
use?
19. 18
Digital marketing measurement:-
Calculation
ROI (return on investment) = [(Payback -
Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI
and to measure the effectiveness of your digital marketing
campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google AdWords
Social media monitoring tools
Sentiment analysis tools