This document provides an overview of digital marketing. It defines digital marketing as using online activities to build customer relationships and generate sales. It discusses why people are going online more and the benefits of digital marketing like convenience and measurability. The key components of digital marketing are explained as search engine optimization, pay per click advertising, social media marketing, and more. Search engine optimization aims to optimize websites to rank higher organically in search engines while pay per click involves bidding on keywords and paying when users click ads. Social media marketing can increase brand awareness at low cost and enable campaigns to go viral. Measurement of digital marketing return on investment is also covered.
Businesses are changing their marketing models by beefing up their existing marketing strategies with global buzzing digital marketing .Integrating digital marketing resources and strategies with traditional marketing will offer businesses the scope to sustain the competition and even experience the business growth.
http://gescis.com/seo/
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Businesses are changing their marketing models by beefing up their existing marketing strategies with global buzzing digital marketing .Integrating digital marketing resources and strategies with traditional marketing will offer businesses the scope to sustain the competition and even experience the business growth.
http://gescis.com/seo/
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online
Best Digital Marketing training institute & courses Pune, PCMC, Pimpri-Chinchwad, Offers SEO classes, Google ad word certification courses & Placements training
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Digital Marketing Overview
Key points
What is digital marketing?
Why are people going online?
Benefits of digital marketing
What does digital marketing consist of?
Search engine optimization (SEO)
Pay per click (PPC)
Social media Marketing (SMM)
Digital marketing measurement
How digital marketing evolved
3. What is digital marketing? (brainstorm)
“Digital marketing” is the process of building and maintaining customer
relationships through online activities to generate sales and/or capture
customers that are searching on the Internet for answers.
Digital Marketing Overview
Defition
Plain English: Getting found online
5. For information on a new product, service or location
With the constant growth of the web, and more people getting connected every
day, digital marketing has become a necessity for many organizations. This
also includes small businesses that want to trade online and make a name for
themselves on the web.
The web is crowded with information. If you have a website, how can these
people reach you? What are the benefits of digital marketing?
Digital Marketing Overview
Why are people going online?
6. Over traditional marketing *
Puts the consumer in control
Provides convenience
Drives brand loyalty
Reduces the selling cycle
Builds your brand
It is measurable
It is cost effective
Digital Marketing Overview
What are the benefits of digital marketing? (brainstorm)
7. One way to make sure you are found on the web is with an
optimized digital marketing strategy. Most digital marketing
strategies and campaigns have 5 objectives: (brainstorm)
1. Reach the right audience
2. Engage with your audience
3. Motivate your audience to take action
4. Ensure efficient spending on your campaign
5. Maximize return on investment (ROI)
Digital Marketing Overview
Digital marketing objectives
8. Key components
Website design (user experience)
Search engine optimization (SEO)
Pay per click (PPC)
Social media marketing (SMM)
Email marketing
Display advertising (banner ads)
Let’s look more closely at some of these key
components.
Digital Marketing Overview
What does digital marketing consist of? (brainstorm)
9. SEO definition
Search engine optimization (SEO) is the process of
getting traffic from the “free,” “organic,” or “natural”
listings on search engines.
All major search engines such as Google, Yahoo and
Bing have such results, where web pages and other
content such as videos or local listings are shown and
ranked based on what the search engine considers
most relevant to users. Payment isn’t involved, as it is
with paid search ads.
Digital Marketing Overview
What is search engine optimization (SEO)? (brainstorm)
10.
11. PPC definition
Pay per click (PPC) is a type of sponsored online advertising
that is used on a wide range of websites, including search
engines, where the advertiser only pays if a web user clicks
on their ad. Hence the title, 'pay per click'.
Advertisers place bids on keywords or phrases that they think
their target audience would type in a search field when they
are looking for specific goods or services.
Digital Marketing Overview
What is pay per click (PPC)? (brainstorm)
12. Very fast
Get targeted visitors within hours (sometimes minutes)
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Immediate feedback
Digital Marketing Overview
Advantages of pay per click (PPC)? (brainstorm)
13. Social media marketing definition
Social media is a medium or
instrument for communication, like a
newspaper or a radio.
Social media = a social instrument of
communication.
Digital Marketing Overview
What is Social media marketing (SMM)? (brainstorm)
14. 1. Increased Brand Awareness
2. Improved Search Engine Rankings
3. High return on investment (ROI)
4. Ability to go viral therefore high visibility
5. Cost effective (only time and effort)
Digital Marketing Overview
Advantages of social media marketing (SMM)?
15. ROI (return on investment)
Many tools and systems are available to calculate your ROI
and to measure the effectiveness of your digital marketing
campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
WHICH IS THE MOST EFFECTIVE? Find out and tell us!
Digital Marketing Overview
Digital marketing measurement
16. Back in the day, it was all about …..
Build a website
Build links, build more links, and build even more backlinks
Hope it shows up in Google someday
Hope it displays on the results page with the right keywords (what people are typing in when they
search)
It was like fishing and hoping you will get a catch.
With SEO, PPC was born – (pay per click)
Build ads around keywords and pay for
everyone that clicks the ad and visits your site
Eg. Google’s Adwords (3 line ads that show up
on the right/top of search engine results)
Microsoft’s Adcenter
Yahoo’s search marketing (Overture)
Digital Marketing Overview
How has digital marketing evolved over the years?
