Digital marketing is the process of building and maintaining customer relationships through online activities. It consists of several key components, including search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). The goals of digital marketing are to reach the right audience, engage customers, motivate action, and generate sales or leads in a cost-effective manner. Measurement of digital marketing success includes calculating return on investment using tools that track metrics like website traffic and sales conversions.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
A bird's eye view to digital marketing and advertising. An introduction to the world of digital media spends, basic terminology used, platforms, pros and cons of the platforms, etc.
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
This ppt will haelp u to learna about :Disadvantage print based marketing ?
What is digital marketing ?
Subsets of digital marketing (offline and online)
Evolution of google’s marketing techniques.
What is SMM? example of facebook
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
A bird's eye view to digital marketing and advertising. An introduction to the world of digital media spends, basic terminology used, platforms, pros and cons of the platforms, etc.
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Il Nuovo IT per correre alla velocità dell'economia digitale.
Quali sono le sfide di oggi per l'IT manager?
Fare di più, più rapidamente e a costi inferiori, senza dimenticare che il contesto è soggetto a frequenti, continui e repentini cambiamenti.
Le soluzioni software defined di Nutanix, Cohesity e Suse sono la risposta vincente per costruire un moderno data center.
Daten leisten einen großen Beitrag an dem Geschäftserfolg eines Unternehmens. Neben dem Sammeln von Daten ist auch der richtige Umgang damit ein entscheidender Aspekt. Eine Analytics-Strategie und entsprechende Analyse-Tools unterstützen dabei, den Geschäftsprozess voranzutreiben.
Persönlichkeitsrechte und Datenschutz ist ein Thema, das in der Wahrnehmung zusehends an Bedeutung gewinnt. Insbesondere die organisatorischen und technischen Aspekte moderner Informationsverarbeitung bewegen die Öffentlichkeit. Geo-Dienste wie Street View, verteilte Verarbeitung persönlicher Daten, Datenerfassung in Smart Grids sorgen für lebhafte politische Diskussionen und eine starke Verunsicherung beim Bürger bzw. Kunden.
Im Vortrag werden u.a. folgende Fragestellungen aufgegriffen: Wo und wie hinterlassen wir unsere Daten? Wie viele Daten werden gespeichert? Lassen sich solche Datenmengen überhaupt speichern bzw. sinnvoll aufbereiten? Hat denn daran überhaupt jemand ein Interesse? Was ist denn an Google Maps überhaupt so aufregend? Was hat Smart Metering mit Datenschutz zu tun?
Wir haben doch nichts zu verbergen! Ist das wirklich so?
Instructie Qsuite | Hoe beheer ik de activiteiten in de Qsuite?Evelien Verkade
Deze instructie is onderdeel van de totale uitleg van dit onderwerp. Per deelvraag (Hoe doe ik?) gaan we in op hoe precies dit onderdeel in de Qsuite werkt. De handleidingen en instructies vind je in de Qsuite zelf, of in onze e-learning omgeving. Zo leer je snel werken met de Qsuite en heb je altijd de benodigde naslagwerken onder de knop.
La quinta tappa di presentazione del programma è stata dedicata al tema dei diritti degli animali partendo dal presupposto che vi deve essere equità e solidarietà nel trattamento di tutti gli esseri viventi.
L’impegno a perseguire il fine della Città di Torino citato nel suo Statuto all’art. 2 che recita al comma g) “tutelare l'ambiente di vita e di lavoro, operando per rimuovere le cause di degrado e di inquinamento e promuovere il rispetto per la natura e per gli animali, la garanzia di diffusione del Regolamento 320 "Regolamento per la Tutela e il Benessere degli animali in città" affinché venga fatto conoscere a tutti i cittadini e agli operatori del settore; la modifica ufficiale del nome dell’assessorato da “Politiche per l’ambiente, politiche per l’innovazione e sviluppo, lavori pubblici, verde e igiene urbana IN “Ambiente, energia, qualità dell’aria, igiene urbana, verde pubblico, benessere e tutela degli animali; il potenziamento dell’esistente canile municipale attraverso meccanismi di trasparenza, collaborazione e di ottimizzazione delle risorse in campo; il maggior coinvolgimento della Consulta delle Associazioni di Volontariato Animalista per le proposte riguardanti la tutela degli animali, l’organizzazione delle campagne, degli eventi e di tutte le attività correlate con gli animali sono solo alcuni degli esempi di intervento che abbiamo proposto nel nostro programma.
Vogliamo costruire una città che tuteli gli esseri viventi.
La infección por el virus Zika produce, por lo general, una enfermedad leve en el ser humano (cursa de forma asintomática en el 75-80% de los casos), si bien recientemente se han descrito cuadros neurológicos y anomalías congénitas asociadas a infecciones por este virus. Es necesario, pues, identificar y sospechar del virus Zika en aquellos cuadros susceptibles de su diagnóstico ya desde el ámbito de la Atención Primaria.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online
Best Digital Marketing training institute & courses Pune, PCMC, Pimpri-Chinchwad, Offers SEO classes, Google ad word certification courses & Placements training
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
Similar to Inventive Networks - Digital Marketing Overview (20)
2. Digital marketing overview
Agenda
What is digital marketing?
Pay per click (PPC)
Why are people going online?
What does digital marketing consist of?
Search engine optimization (SEO)
7
6
5
4
3
2
1
Benefits of digital marketing
Social media Marketing (SMM)
Digital marketing measurement8
3. What is digital marketing?
“Digital marketing” is the process of building and maintaining customer
relationships through online activities to facilitate the exchange of ideas,
products, and services that satisfy the goals of both parties.
Digital Marketing Overview
Introduction
Plain English: Getting found online
4. For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
Meeting attendants
Business contacts
General information (maybe about you…)
New employees
Available jobs
Etc.
With the constant growth of the web, and more people getting connected every day, digital marketing
has become a necessity for many organizations. This also includes small businesses that wants to
trade online and make a name for themselves on the web.
The web is crowded with information. If you have a website, can these people reach you that are
searching the web for answers?
Digital Marketing Overview
Why are people going online?
5. Over traditional marketing *
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
It is measurable *
Cost effective *
Digital Marketing Overview
There are many benefits of digital marketing
6. Key components
Website design (user experience)
Search engine optimization (SEO) *
Pay per click (PPC) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Affiliate marketing
Content marketing
Online reputation management (ORM)
Digital Marketing Overview
What We Do
7. One way to make sure you are found on the web is with an optimized
digital marketing strategy. Most digital marketing strategies and
campaigns have following 5 objectives.
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from
customers that are searching on the Internet for answers.
Digital Marketing Overview
Objectives of Digital Marketing
10. SEO definition
Search engine optimization (SEO) is the
process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on
search engines.
All major search engines such as Google,
Yahoo and Bing have such results, where web
pages and other content such as videos or
local listings are shown and ranked based on
what the search engine considers most
relevant to users. Payment isn’t involved, as it
is with paid search ads.
Digital Marketing Overview
What is search engine optimization (SEO)?
11. Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24 hour marketing team and shop front
Digital Marketing Overview
Advantages of search engine optimization (SEO)
12. Often, websites are never “indexed” by the search engines
After sites are indexed, often they are not indexed for specific
keyword(s)
Website owners have no idea which search terms would really be
best to drive traffic
Fresh content is very important, but hard to keep up with
Domain age plays a role
It’s hard work and time consuming
No one really understands how Google works
If your competition is high, it gest more difficult
Takes a long time to see the best results
Gestation period is long *
On going process
Digital Marketing Overview
Disadvantages of search engine optimization (SEO)
14. PPC definition
Pay per click (PPC) is a type of sponsored online
advertising that is used on a wide range of
websites, including search engines, where the
advertiser only pays if a web user clicks on their
ad. Hence the title, 'pay per click'.
Advertisers place bids on keywords or phrases
that they think their target audience would type in
a search field when they are looking for specific
goods or services.
Digital Marketing Overview
What is pay per click (PPC)?
15. Very fast
Get targeted visitors within hours (sometimes minutes)
Provides a path for search engine optimization
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
No guestimation
Easy implementation
Flexible
Digital Marketing Overview
Objectives of pay per click (PPC)
16. Research, research, research, research, etc
Keyword research (what keywords are you going to target?)
Choose which demographic you are going to target
Location, location, location
Make an offer they can’t refuse in your PPC ad (SEO
Copywriting)
You can go mobile
Be dynamic
Utilize long tail keywords
Timing is everything
Create dedicated landing pages with CTA’s
A home page is not a landing page
Research all the keyword generators
Review your Google quality score
Has to be 7/10 to be displayed
Digital Marketing Overview
Strategies we follow for better Outcome
18. Social media marketing definition
Social media is a medium and the
medium is only a vehicle that
amplifies social behaviour.
The medium is an instrument on
communication, like a newspaper or
a radio, so social media would be a
social instrument of communication.
Digital Marketing Overview
What is Social media marketing (SMM)?
19. Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Fun way to do business
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talking about?)
Create relationships with your customers
Campaigns has the ability to drive huge amounts of traffic
Supports traditional and other digital marketing campaigns
Digital Marketing Overview
Advantages of social media marketing (SMM)
20. Wrong strategy can hurt your reputation
More time consuming than SEO and PPC
Interaction is needed at each location point
No short term ROI
No clear definition of social media ROI
Risk of negative comments
ORM processes are needed for big social media marketing
campaigns.
Negative influence on worker productivity
Everything is public
Commit resources
Ineffective use = brand credibility loss
Digital Marketing Overview
Disadvantages of social media marketing (SMM)
21. Social media (Web 2.0) technologies (Twitter, Facebook, YouTube,
Pinterest, LinkedIn) consistenly changes all the time and your SMM
strategy should NEVER start with the technology part of it. The POST
method is an excellent starting point for any SMM campaign.
The POST method stands for “People, Objectives, Strategy,
Technology”, and this method helps to address the burning question of
“should my company have a social media marketing strategy?”
POST Method
People: Do you know who your target audience is? What are their
demographics and interests?
Objectives: What do you want to accomplish with your social media
marketing campaign?
Strategy: How will things be different after you launch your social
media marketing campaign?
Technology: What social media channels are you going to use?
Digital Marketing Overview
Social media marketing strategy we follow
22. Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measure the
effectiveness of your digital marketing campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
Sentiment analysis tools
Digital Marketing Overview
Digital marketing measurement