Session | Basics of Digital Marketing
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This session is for Digital Marketing starters, Brand Marketers to understand the basic dynamics of Digital Media and its Lingo!
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Session | Basics of Digital Marketing
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- 2. “Almost overnight, the internet gone from Technical Wonder to a Business Must” #DigitalDialogue
- 4. What is Digital Marketing? Digital Dialogue
- 5. Types of Digital Marketing... Digital Dialogue
- 6. Digital Marketing Comprises of... Digital Dialogue
- 8. Digital Media Facts... 302 M Internet User base 120 M Facebook User base 100 M Google User base 22 M Twitter User base 213 M Mobile User base India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015..... SO IS IT A HUGE BUSINESS?? Digital Dialogue
- 9. Digital Media Facts... Digital Dialogue
- 10. Digital Media Facts... India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015. SO IS IT A HUGE BUSINESS?? Digital Dialogue
- 12. Digital Marketing Services... Search Engine Optimization (SEO) Search Engine Marketing (SEM) Website / Application Email Marketing Banner Ads (Display) Mobile Marketing Social Media Marketing Social Media Management Digital Dialogue
- 14. Search Engine Optimization... Digital Dialogue
- 15. Search Engine Optimization... Digital Dialogue
- 16. Search Engine Marketing... Digital Dialogue
- 18. Social Media Management... Digital Dialogue
- 19. SOCIAL MEDIA MANAGEMENT PROCESS Digital Dialogue
- 20. Social Media Management... Digital Dialogue
- 21. Social Media Marketing... Digital Dialogue
- 22. Digital Dialogue
- 24. STANDARD BANNER SIZE Digital Dialogue
- 27. EMAIL MARKETING PROCESS Digital Dialogue
- 28. KEY DELIVERY PERFORMANCE MATRIX Subject Line : catch subject line can lead to better opening rate Action Point : good quality action point on creative could lead to website Lead Generation Form : Form on email creative also help in grasping more leads Sender Id : Choose your sender id strategically Digital Dialogue
- 29. Mobile Marketing... SMS Push Voice Call Voice call with IVR Active Connect Long and Short Code with keywords Virtual No with IVR Miss call No Toll Free No Augmented Reality (ALIVE) Digital Dialogue
- 30. Website/UX... Online Experience design Custom website design Content Management Systems Ecommerce Web Shops Website Development WordPress Customization Complete Web Marketing Usability Testing Application UI Design Domain & Web Hosting Digital Dialogue
- 31. OUR WEBSITE DEVELOPMENT PROCESS Digital Dialogue