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2013 Fall Leadership Conference
Marketing Your Treasure
Strengths

Weakness

Opportunities

Threats
•
•
•
•
•
•
•
•

Pursue your purpose
Be the best YOU, you can be
Build relationships
Take initiative
Exude confidence & enthusiasm
Be patient and determined
Identify your barriers
Continue to grow
Develop a Pitch
• Capture listener’s attention
• State your name, title/credentials
• Specify how you can be of service
• Close by asking for and giving
contact information and or a time
to follow up?
Your leadership brand is the
total experience of someone
having a relationship with who
you are and what you
represent as an individual, as a
leader.”
Your Leadership Brand
• Essential for the advancement of your career
and development
• Represents the value you are able to
consistently deliver to those you serve
• Commit to being a great role model, mentor
and or voice that others can depend on
• An asset that must be managed with the
intention of helping others benefit from
having a relationship with you
http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/
• Define your brand and become an expert
• Establish a strong presence
• Generate brand awareness through
networking
• Remember 3 C’s: Clarity, Consistency,
Constancy
• Get feedback
Top Ten Leadership Qualities
1. Visionary
2. Risk Taker
3. Authentic
4. Know Yourself
5. Motivator
6. Team Builder
7. Integrity
8. Life Long Learner
9. Effective Communicator
10. Help Others Succeed
1pm – 4 pm
1pm – 4 pm
9am-11am

7am-9pm or
5pm-6pm
2pm-4pm or
8pm-1am
•
•
•
•
•
•
•
•

Face your problems don’t facebook them
Use your name consistently across all platforms
Grab your domain name
Consider creating a Fan Page
Reach out to followers
Cultivate your network
Be authentic
Inspire, inform, educate
YouTube Video Playlist
•
•
•
•

http://youtu.be/gw2xSdp4bOc
http://youtu.be/xjBmnfI4Tn4
http://youtu.be/Z7O8s6NgAck
http://youtu.be/PGatzxZx7u8
Bonus – a must see!
http://youtu.be/-UK-fcfalsw

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