The document discusses the importance of branding, particularly personal branding, and its effects in various professions, including education. It covers branding attributes, the concept of brand personality, and provides strategies for building and maintaining a personal brand at work. Key elements include defining one's unique strengths, establishing a presence, networking, and continuous self-evaluation.

1. Brand
A
Presented By
Dr.M.Inbavalli M.Sc,MCA,M.Phil,Ph.D.,
Vice Principal & Head Research Department of
Computer Science
Marudhar Kesari Jain College for Women, Vaniyambadi
Brands shape the way we think. Brands are powerful &
Harnesses the power.

2. Glimpses
• What is Branding and its Attributes?
• Branding Theory
• Branding in Profession.
• Branding in Teaching.
• Brand Process.
• Ways To Build Your
Personal Brand At Work
• Self Evaluation

3. • Brand Personality
refers to brand personification. It is the set
of human traits/characteristics assigned to
the brand. A brand personality comes
into existence when human-like adjectives
like unique, caring, funny, trustworthy,
creative, straightforward, dishonest, rebel,
etc.
A personal brand is the sum of your strengths
and characteristics that are unique to you as
an expert in your field.

4. Brand Personality
• Personal branding is a way of establishing and
consistently reinforcing who you are and what
you stand for in your career and life.
• Crawford: A personal brand can help teachers
establish authority, build powerful
relationships, and add value to the people
they help.

5. • For example, when you think of
• Apple products, you probably think of stylish
designs and ease of use.
• Ritz Carlton Hotel brings to mind high quality,
posh luxury.
• Pixar Entertainment is nearly synonymous
with great animation and colorful characters.
• Hear the words “TED Talks” and you are
probably reminded of thought-provoking
speeches.

6. • Jennifer Aaker Brand Personality Model
Jennifer Aaker combined these set of
adjectives into five core dimensions. These
are:
• Sincerity
• Excitement
• Ruggedness
• Sophistication
• Competence

8. • You want to pick 3-5 adjectives (personality
traits) you want to “own” when somebody
thinks about your brand.
• The adjectives (traits) you choose will fall
under one of these five personality
dimensions. For example, daring or
adventurous go underexcitement. Charming
and feminine fall under sophistication and so
on.

9. • Carl Jung’s theory - 12 archetypes that
represent different groupings of
characteristics, aspirations, values, and
attitudes.

11. • The Social Types
want to connect with others
• THE REGULAR GUY/GAL
Goal: To fit in
Wants their people to feel a sense of
belonging
• THE LOVER
Goal: Intimacy
Wants their customer to find love and
connectionTraits: Romantic, sensual,
passionate, warm, intimate, giving

12. • THE JESTER
Goal: to enjoy life
Wants their environment to have more joy
and laughter in their daily lives
Traits: Fun, light-hearted, quirky, zany,
irreverent, humorous, enjoyment, never
boring
• THE CREATOR
Goal: To innovate
• THE RULER
Goal: Control (in order to lead)

13. • THE HERO
Goal: Mastery
Bold, honorable, confident, strong,
courageous, inspirational
THE INNOCENT
Goal: Happiness Wants to help their
customers feel great on the inside.
Traits: Positive, kind, good, pure, simple, young,
loyal, optimistic, trustworthy, moral, reliable,
honest, good virtues.
Etc.,

14. Combo of Personality and Archetypes

15. Branding in Profession

16. • These are things we need to know
(knowledge) and our expertise (skills).
• They are:
• Organisational strategy and planning
• People and cultural understanding
• Messaging, storytelling and design
• Tools, technology and digital
• Coaching and facilitating
• Listening and measuring effectiveness.

17. • 8 Ways That Blogging Enhances the Brand of
the Educator

20. Ways To Build Your Personal Brand At Work
• Define your brand and become an expert.
• Establish a presence.
• Say Yes To Relevant Opportunities
• Speak At A Teams
• Ask One Question At Every Meeting You Attend
• Network Internally Beyond Your Immediate Team
• Share Your Voice With Influencers
• Know what to avoid.
• Monitor your brand to maintain its brand identity.
• Get feedback from those who know you best—at work,
at home, anywhere.
• Learn More.
• Enhance Branding Qualities.

21. Determine what you want to be known for.
– who you are today; it’s a roadmap of where you to
go
Define your audience.
need to determine who you’re trying to reach.
Prepare an elevator pitch.
Embrace networking.
Grow your online presence.
Ask for recommendations.-Social networks like
linkedln
Grow your online presence.
Get Feedback

22. Evaluate Yourself
Figure out who you are.
Determine your unique value proposition
– our strengths, your passions, and your goals
Find out how others see you
What are you good at? What are your strengths?
In which areas do they view you as
“irreplaceable?”
Identify your goals
Short, Medium, long term
Identify your target audience
deliver it to the right places

23. • Reorganize your priorities
• Pay attention to Brand Attributes
Also
• In which areas of work do I excel?
• What motivates me?
• What characteristics have others complimented
me on?
• Which tasks have others had to help me with
repeatedly?
• Which roles seem to drain my energy?
• Which tasks can I spend hours on without feeling
overwhelmed or tired?

24. Best wishes To Brand Yourself……..