In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.

1. The Local Celebrity Entrepreneur
Start and Grow Your
PERSONAL BRAND

2. How Can I Stand Out?

3. How Can I Be Different
In A Very Noisy Marketplace?

4. How Can I Be Memorable?

5. Who are you?

6. Who is Ramon?

7. 4x Entrepreneur, Speaker
and best selling author

8. Help small business grow through
marketing, technology and smart
hustle best practices.

11. FBI Citizens Academy Graduate

16. Tweet @ramonray

17. Why Personal
Branding

18. Benefit To You?

19. Personal Branding Benefits…
• You as the “only” choice
• Shield against price discounting
• Barrier against clients going to competitors

20. What Is It?

21. Sustained fame
(celebrity status) in your local
market (geographically or
professional category)

22. 3 Principles of
Personal
Branding

23. Perception and Reality
Fans

24. Perception and RealityPerception
Perception and Reality
Fans

25. Perception and Reality
Perception
Perception and RealityFans
Perception and RealityNo Frills vs Frills

28. Four Personal Traits Vital For
Personal Branding

29. Be Happy

30. Be Excited

31. Be Patient

32. Be Focused

33. Why Focus?
• Niche Is Premium
• Focus Is Cheaper
• Targeting is Easier
• Marketplace Can
Identify You Easier
• Good brands have deep
focus

34. Personal Connections and
Personal Branding

35. GET OUT IN YOUR
COMMUNITY &
NETWORK
Get out in your local community and
industry community

36. Why Network?
• Meet New People
• Make Key Partnerships
• Serendipity is Amazing

37. Good Networking Tips
• Listen to others
• Have a giving heart
• Find opportunities of similarity
• Be brief and connect deeper later
• Segment your networking
contents
• Don’t be a networking shark

38. CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the
influencers in
your business?
MARI SMITH AND
RAMON RAY

39. Circles of Influence
• Everyone wants to
boost their brands –
even influencers
• They can help you boost
your brand
• Name association –
even a little bit - helps

40. The Personal Branding
Tool Box

41. PERSONAL WEB SITE

42. CONTENT WEB SITE

43. SOCIAL ENGAGEMENT

44. Social Content is the Best Way
For Small Businesses To Build
Your Personal Brand

45. Social Content is MOST
effective with ENGAGING
content (photos, video
campaigns, contests)

46. Analytics
Relevancy
Frequency
Engagement

47. EMAIL NEWSLETTER MARKETING
One to one connection with your fans and sponsors….

48. Email Newsletter Tips
• Great subject line
• Great content
• No spamming
• Be consistent

49. PROMO “SIZZLE REEL” AND
SHARING VIDEO

50. Video Tools
• Video Camera ($500)
• Good tripod
• Shotgun Microphone
• XLR to Mini Jack Adapter
• Modern Smartphone
• Lighting
• Video Editing Software

51. Video Hosting Platforms
• YouTube
• Facebook
• Snapchat
• Google Hangouts
• Vimeo
• Blab
• Periscope
• Meerkat

52. 2016 Is The Year of Video
• Brings YOU to life
• Highest form of
engagement

53. QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net

54. Focus on YOU.
Look GOOD.
Good Pics.
No Babies.

55. 4 Power Tools

56. PUBLISH A BOOK
Adds credibility; media hook

57. PRODUCE AN EVENT
Headache, money losing, credibility, reach VIPs

58. MEDIA EXPOSURE
Credibility, massive brand boost

59. Media Exposure
• Start local
• Get to know journalists
• Don’t pitch – educate
• Know what’s important to them
• Be there to HELP them
• Share your expertise or a good
story

60. CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)

61. DELEGATE AND
GET HELP
Personal
Branding Takes
A Lot of Work

62. Why Delegate?
• Focus on what you do best
• Get help with things you
don’t want to do
• UpWork, Fiverr, 99 Designs

64. Text the word
“ramon”
480-428-4150

67. The Local Celebrity Entrepreneur
Start and Grow Your
PERSONAL BRAND