3. Why Personal Branding?
• High competition for jobs
• PB as a tool helping to build trust of investors and future partners
• Need to seem credible and trustworthy – reputation is crucial
• Need to differentiate, stand out, sell yourself
‘’- I will promise you a job with five times your salary
in two years.
- How can you promise that?
- Because I have never given a customer a
recommendation that he has not followed.
- But how?
- The answer begins with "R". Reputation ..’’
Why brand?
4. The Labelling Theory
• Found in Sociology
• Individual’s identity is partially (or largely) determined by the words that
are used to describe them
• Child told they are bad ends up becoming a bad person
• Lesson?
- Labels are powerful
- You should refer to yourself as the title you wish to achieve
Why brand?
Personal Brand
Awareness Perception
Reputation Trust
6. Who am I?
→Personality traits
→Talents
→Values
→Strengths
A few tools to help you out:
• MBTI
• Exercises
• Asking for feedback
Discover
7. How would you define ‘natural strengths’?
Discover
QUESTION
8. How would you define ‘natural
strengths’?
Discover
Answer
• Inborn talents
• Capacity to do something well, easily
• Potential to become great at a certain thing
• An activity you enjoy and others perhaps find difficult
• Usually this is something you don’t realize,
because to you it seems easy and natural
10. Branding Exercise in Groups
Discover
Candor: The honest
Dislike lies, sincere in speech and try to
develop impartiality
Abnegation: The selfless
•Helping others & the community,
rejecting selfishness and greed
Dauntless: The brave
•Fighting against cowardice,
resolute in face of danger or
difficulty
Erudite: The Intelligent
•Fighting against human
ignorance,
focus on gathering knowledge
Amity: The peaceful
•Avoiding war and attempt to build
peaceful relationships between nations
11. Branding Exercise: Your role
Discover
• Each ‘faction’ is a team of brand managers
Each faction should pick a celebrity that well represents their chosen faction (e.g.
Oprah - Abnegation) and describe how you would build & deliver a quality,
strong &consistent brand through:
Clothing – colours, style, outer appearance
Media – website, social media, other broadcasting channels
Communication style – what messages to spread
Where to appear
Who to associate with…
• P.S. This exercise as well as branding itself can be largely subjective and there
are no right or wrong answers. Have fun with it!
12. Myers Briggs Type Indicator
Energy
Introvert
Extravert
Information
iNtuition
Sensing
Decision
Thinking
Feeling
Lifestyle
Discover
13. What kind of Entrepreneur are you?
ENTP – The Visionary
Walt Disney
ENFP – The Inspirer
Arianna
Huffington
INFP – The Idealist
Princess
Diana
ISFP – The Artist
Steven
Spielberg
ESFP – The Performer
Beyonce
Knowles
ESTP – the Doer
Madonna
ISTP – The Mechanic
Steve Jobs
INTP – The Thinker
Larry Page,
Founder of
Google
ENTJ – The Executive
Bill Gates
INTJ – the Scientist
Mark
Zuckerberg
INFJ – The Protector
JK Rowling
ENFJ – The Giver
Oprah
Winfrey
ESFJ – The Caregiver
Sam Walton,
founder of
Walmart
ISFJ – the Nurturer
Mother
Teresa
ISTJ – The Duty Fulfiller
Jeff Bezos,
founder
of Amazon
ESTJ – The Guardian
Henry Ford
Discover
14. Focus of your brand
• ANTM all star cycle – Choice of a single word that would define each
model’s brand. What’s yours – based on your natural strengths or
goals?
Define
1. Start with core values
2. Consider your passions
3. Find your purpose
16. Envision where you want to be
• Collect feedback and reviews from peers and colleagues to identify the
gaps between who you claim to be and who you want to be
• In 3 words, describe what you want to be known for. Are these the same
words you used to describe yourself in the present?
• Goal setting exercise: Where do you want to be coming out of Warwick?
What about in 3 years?
Direct
17. What skills do you need?
Choose up to 3 relevant skills that really represent your brand.
What are some ways in which you can develop them? Remember to use the
SMART framework when planning this (Specific, measurable, achievable,
relevant, time-bound)
EXERCISE
Develop
18. Get your brand out there
• Build your branding toolkit (hard assets), channel strategy and broadcasting
networks
• Gather all material references to your brand and give it a consistent tone
• This will form your branding toolkit
• Broadcast yourself: Use your online profiles & get searchable
SOCIAL NETWORKS + BLOG + WEBSITE
Deploy
19. - Arbunize
- Energy Profiling
- PWC Branding Workbook
- The Complete Guide to Building Your Personal Brand
- Myers-Briggs Online test
External Resources for Branding
21. Get noticed the right way
1. Dress the part
2. Know yourself & what you want – Attitude!
3. Elevator pitch
4. Body language is important
5. Drop the mask & be a human
1st impression
22. Well Hello there..
EXERCISE
When coming to social events or networking sessions, it is crucial to know
how to introduce yourself in 30 seconds or less, and yet offer sufficient detail
to make it interesting.
Try to write a short introduction to yourself and your brand, then pair up and
deliver this to whoever is sitting next to you.
Approach
23. Building successful relationships
• Take the initiative
Ask lots of questions
Offer your help
• Be kind & personal
• Show that you can be relied on
• Get out there again and again
Build
24. What if you don’t like someone?
• Is it a crucial stakeholder – in your case, in your team, in your company..?
• Can you get by with not building that relationship?
• If not…
- Don’t gossip about them
- Keep up your reliability
But
- Be honest and stand by your values
Build
25. Manage successful relationships
• Add people on LinkedIn and keep your profile up to date
• Keep up with short, informative e-mails or messages every few months
• Don’t hesitate to offer your help
Manage
- This session will focus on general know-how and understanding of personal branding and networking, particularly in the context of entrepreneurship
- It will be interactive so that we can not only make learning fun, but also to actually get going on creating your brand!
This workshop will be split into 2 sections; 1st focused on branding and 2nd focused on networking and building relationships
We’ll also talk about what the tools and know-hows towards making good first impressions are, and towards managing corporate relations
1st section – Personal branding
Why is it important in the first place? What is personal branding? How you can, without hiring a PR and Marketing team, develop your own brand and deploy it.
Lida Citroën – “Everyone has a brand, by design or by default.” You want to be able to shape your brand, to choose it.
AUDIENCE ANSWER
‘’The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem.’’
Who am I? What are my natural strengths? How do I make decisions? What careers am I suited to?
Energy from outer word / Energy from inner word
Practical applications / Patterns, possible meanings
Logic based decision / Value based decision
Planned, organized / How do you regard complexity?
The MBTI can help you in discovering the primary AREAS in which your type with your preferences would most likely succeed.
You might have noticed that when identifying the gap between your ‘present’ identificators and what you want your future ‘identificators’ to be, it’s mainly that there are some skills you don’t yet have but need to develop.
Let’s move on to the second part of the session, focused on Business relationships and the 4 specific stages: 1st impression, Approaching, Building and Managing.
We’ll also talk about what the tools and know-hows towards making good first impressions are, and towards managing corporate relations
1. Dress for the occasion but wear something you feel 100% confident in
2. Be clear on your objectives and what you want to get out of each event. I recommend doing some research on the keynote speaker and other attendees which will equip you with some knowledge upfront.
3. Clearly define what you do best.
4. Open and positive body language, smile, make yourself approachable (if that’s what you want) …
5. Don’t be afraid to show a bit of personality, perhaps include some humor.
Elevator pitch = clearly defining who you are
3 minutes
If you have any more questions feel free to add me on LinkedIn or e-mail me and I’ll make sure the slides get posted online as well.
