This was a presentation I put together. The goal was to take on the persona of a company, select a product, and provide background and establish need. In addition to this, give substance to the 4 P\'s of marketing in relevance to the product, and give an overview of the product in a marketing/ sales presentation.

1. Nike+ Justin Gardiner http://www.youtube.com/watch?v=HEs8NIRRyYc&NR=1 1

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3. Our Mission To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.  3

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5. Tune your run. You play sports. You play music. Now the two brands that help you do both will make sure you’ll never do either the same way again 5

6. Tune. Run. Sync. 6

7. Meet your new workout partners. 7

8. 8

9. Tune. 9

10. Run. 10

11. Importance of the “ PowerSong .” 11

12. http://nikeplus.nike.com/nikeplus/?l=runs#runs Sync. 12

13. Benefits

14. The Upper

15. The Crash Pad

16. The Footbridge

17. The Forefoot

18. The Liftoff

19. http://www.youtube.com/watch?v=KrcDyxpDY9s&feature=related Tune. Run. Sync. You know you want me. 19