This document discusses how to develop an attractive personal brand through 5 major steps: 1) positioning yourself by defining your vision, values, skills and goals; 2) building online profiles on relevant social media platforms; 3) growing your network and leveraging connections; 4) crafting compelling communications tailored to your audience; and 5) engaging in conversations to build influence. It emphasizes the importance of being truthful, transparent, consistent and adding value to followers in order to develop strong relationships and stand out from the crowd for purposes such as finding jobs, marketing services, or becoming a leader in one's field.

1. PERSONAL BRAND
How to be unique and meet your goal |Brits in Business, November 2015

2. What
From Napoleon Hill in 1937
selling personal services or ideas: The first book to
boldly ask, "What makes a winner?"
William Arruda and Brenda Bence : YOU (tm)
Your TM or Persona :
Who I am? -> my added value
Social media leverage effect
Facebook, Twitter, Pinterest, Vine, Instagram, etc…

3. Why: stand out of the crowd!
◦ Because I am worth it!
◦ More seriously… because I want to be recognized as….to
◦ Find a job
◦ Develop my employability (and achieve a fulfilling career)
◦ Position myself as a leader
◦ Market my own company and / or services
◦ Just because I am unique!

4. Who
◦ Leaders and influencers
◦ Entrepreneurs
◦ Professional experts
◦ Job seekers
◦ Artists
◦ politicians

5. How – 5 major steps to get an
attractive brand
Positioning
◦ Who am I?
-> Vision|values| personal path |skills | knowledge |achievements
◦ Am I unique?
◦ My goal(s) and current objectives
◦ Who do I serve? -> my audience
◦ What do I say about myself?
Building my online presence (profiles)
◦ building my online profiles where my target audience is.. LinkedIn, Facebook, Twitter, G+, etc.
◦ optimising my profiles in term of targeted visibility (keywords)

6. How – 5 major steps to get an
attractive brand
Growing my ( network)-> tactics
◦ Develop your network!
◦ Connect to the influencers & biggest networkers
◦ Use 2nd degree leverage effect
Crafting and planning my communication
◦ Your «voice»
◦ branding image
◦ compelling message
◦ Your (audience) theme(s)
◦ Plan your messages, articles, etc.

7. How – 5 major steps to get an
attractive brand
Taking part in conversations…on the road to influence ( or become a « guru»)
◦ Community conversations -> bring added value
◦ 1 to1 messaging
◦ From virtual to IRL!

8. Where
Goal
-> Audience mapping
-> Presence building
->Audience engagement (in conversations)

9. Taking it to the next level: questions
◦ Can and should I «co-brand»?
◦ My company
◦ My peers
◦ My industry
◦ My communities
◦ My country…etc

10. To remember
Dos
◦ Be truthfull
◦ Transparency is key
◦ Monitor your e-reputation
◦ Consistency in your online presence
◦ Position yourself clearly and check
uniqueness
◦ Grow your network
◦ Feed your audience, on a regular basis
◦ Build strong and productive relationships
Don’ts
◦ Lie (nearly eveything can be checked)
◦ Put confidential information
◦ Allow tagging without your consent
◦ Don’t try to sell , you’re not a salesman

11. Action!
What is going to be your first step?
Be true to yourself and….