Personal Branding for Professional Drivers. This was presented during a training workshop for drivers at the Presidency of the Republic of Ghana.

1. Stand Out at Work:
Branding Strategies for Driving Professionals
Presented By:
Juliana Ama Kplorfia

2. BE THE DRIVER
MANAGEMENT WOULD BE
PROUD TO RECOMMEND

3. Goals for Today
 Understand the importance of branding yourself in the Workplace
 Learn how to stand out in a simple and positive way
 Enhance your credibility and visibility

4. Agenda
 What makes a Personal Brand important
 Four basics of a Personal Brand
 Stand Out In Your Appearance
 Improve Yourself and Your Behaviors

5. GETTING NOTICED
Getting Management attention in an Office like the
Presidency is a difficult task.
if there is nothing very special about your work, you
won’t get noticed, and that increasingly means you
won’t get recommendations either.

6. Think about this
Would you recommend or refer a driver who dresses shabbily,
smells badly, drives recklessly, talks too much, to Drive a
Visiting President?????
• Answer truthfully!

7. A person with a strong Personal Brand…
Personal Branding Principles
 Is known for something that is relevant to their job (
Perception )
 Is credible and believable ( Credibility )
 Consistently Performs ( Consistency )

8. The Ultimate Branding Question
What are You Known for?
 I think I am…
 Driven, determined and goal-oriented
 Confident
 Smart
 Humorous, funny
 Others perceive me …
 Impatient and stubborn
 Arrogant
 “ know-it-all”
 Sarcastic, cynical
 It’s a matter of perception

9. The Personal Branding Challenge
Most times, we judge ourselves by our intentions and
judge others by their behaviors. The questions are:
 What do your colleagues think or say about you?
 What do your co-workers think you do well or effective?
 What reduces your impact? What can you do better?
 The challenge is in getting a truthful answer
from the people around you.

10. The Personal Branding Challenge
- Continued:
 What does your Look, posture, way of dressing,
Behaviors, Communication (phone) Intention,
Motivation, Ideas, Background, Experience, Skills,
Knowledge Emotions Fears, doubts, interpersonal
relations say about you??????

11. The Personal Branding Challenge -
Continued:
What are you an expert in? What are you really, really
good at
What are your character Traits, Style (How do you
interact with others?)

12. Elements of a Personal Brand
• A Personal Brand is built on strength . “Every brand
has at its core a substance that gives it a strength. You
have to understand it before you can grow it.” - Scott
Bedbury, Author of The New Brand World Focus on
Your Strengths

13. Elements of a Personal Brand -
continued:
• Communicate Brand Promise and Influence
perception Stand Out Model Identify and capitalize
on strengths and talents Confidence Credibility
Outside Perspective Inside Perspective Behaviors

14. Top 10 Personal Branding Skills
 Know yourself, be truthful
 Be visionary and strategic
 Be goal-orientated and focused
 Be organized and flexible
 Be open to new things, learn a new thing everyday
 Communication, empathetic listening
 Speak, present
 Network, build alliances
 Lead others
 Perform

15. Method to Change Behaviors
• Collect feedback from others about your strengths and
areas for improvement.
• Select a behavior that you want to improve that will have a
positive impact in your life, personally and professionally.
• Engage others and follow up
• Measure behavioral progress

16. Elements of a Personal Brand
• Select a behavior that you want to improve that will
have a positive impact in your life, personally and
professionally.

17. Summary
 “ Great Brands are about who we are – how we
communicate our essence, our character.” -- Tom
Peters
Personal branding takes time. It’s a life-long project
Our brand is the perception that others have of us
which is based on our behavior, what we do and how
we interact with others.
The soft stuff is the hard stuff.

18. Conclusion
• With a good personal brand, recommendations will
go in your favour. With a great reliable brand, you
will always be preferred over your colleagues.
• You Stand Out!
• Go and Show the World!
• What you are made of.
• Make the OFFICE OF THE PRESIDENT
PROUD!!