The document discusses executive presence and personal branding. It defines executive presence as inspiring confidence in subordinates, peers, and senior leaders through leadership abilities. It then lists tools like LinkedIn and Cyfe that can enhance one's online presence. Behaviors of strong executive presence include connecting emotionally, engaging others to inspire action, speaking with conviction, adjusting style for diverse audiences, and understanding politics and nonverbal cues. CEOs are advised to tighten their message, gain buy-in through listening, and do what they believe is right despite controversy. Personal branding is developing one's reputation and career as a brand through an ongoing process of self-packaging and maintaining impressions.

1. EXECUTIVE PRESENCE
&
PERSONAL BRANDING
-GUNJAN
GUPTA
19130
GAMMA
SECTION

2. EXECUTIVE PRESENCE
In its simplest terms, executive
presence is about your ability to inspire
confidence — inspiring confidence in
your subordinates that you’re the
leader they want to follow, inspiring
confidence among peers that you’re
capable and reliable and, most
importantly, inspiring confidence
among senior leaders that you have
the potential for great achievements.

3. TOOLS TO ENHANCE ONLINE
PRESENCE
 CYFE
BRAND24
WISESTAMP
CLICKMEETING
BRANDWATCH
LINKEDIN
MENTION

4. BEHAVIOURS OF EXECUTIVE
PRESENCE

5. CEO’S CAN MAINTAIN THEIR
EXECUTIVE PRESENCE BY
•Connect with their audiences viscerally and emotionally.
•Engage others to inspire action or change
•Speak with conviction and passion.
•Adjust their style and approach to meet the needs of a
global and diverse audience.
•Balance confidence and speaking up with listening and
gaining buy in.
•Tighten up their message for executive-level
consumption.
•Understand politics, non verbals, and “read the room”.

6. DO’S
•Do what you believe is right in the face of controversy.
•Be vulnerable. Step outside what is comfortable to risk the
unknown.
•Have the humility to admit your mistakes and learn from them.
•Don’t need outside validation. Your internal satisfaction and
self-acceptance are enough.
•Give away the glory because the goal was a team goal and
you’d have never achieved it without them.
•Build your self-awareness to be a third-party observer of
yourself and people’s perceptions of you without feeling
judged.
•Notice self-doubt and act anyway as opposed to waiting for
perfection. Done is better than perfect.
•Let go of something whose time has passed. It doesn’t serve
you. Do this by turning toward the discomfort and not away.

7. EXECUTIVE PRESENCE
DONT’S
 Modify your behavior based on what other people think.
 Play it safe, freeze or lash out when you feel judged,
hold back because it “isn’t fair,” or “not the right time”
and avoid risk.
 Deny mistakes, cover them up, blame others, or hope to
remedy the problem before anyone notices
 Seek attention and recognition to validate your good
work.
 Brag about your virtues or take the credit for the work of
others.
 Dismiss compliments offhandedly because you don’t
feel you deserve them or the attention makes you
uncomfortable.

8. PERSONAL BRANDING
Personal branding is the practice of marketing people
and their careers as brands. It is an ongoing process of
developing and maintaining a reputation
and impression of an individual, group, or organization.
Whereas some self-help practices focus on self-
improvement, personal branding defines success as a
form of self-packaging.

9. THANK-YOU