Brand Messaging: Develop Content for Your Audience
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Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand.
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We're familiar with the terms of Brand Awareness, Brand Loyalty and Brand Image. But a more central question we need to be asking is; What is your Brand?
Is your organisation using its Brand fully to drive your business forward?
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BRAND LEADERSHIP is about articulating a clear vision for the future of your organisation, and making sure all decisions and actions are aligned to its core values and purpose in order to fulfil that vision.
WHAT I DO is help leaders and their teams to define and articulate a clear vision for the future of their organisation, by running and facilitating 'BRAND WORKSHOPS'. My role as a facilitator is to help you find your own unique voice, and to help you think through how your brand can become a meaningful presence in the world.
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- develop a strong culture, unifying your team around a single vision
- create a loyal and passionate community around your organisation
- give investors confidence that you know what you're doing
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- and much more
I am based in the UK, Derby born and bred. I enjoy sports, play tennis, follow Derby County, I'm a Christian, and always enjoy meeting new and interesting people with big dreams!
Check out my website at www.cctcreative.co.uk or connect with me on LinkedIn - Andy Cogdon Brand Consultant
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You can write down all your hypotheses on business model canvas, running lean canvas or even in a spreadsheet. Then you have to constantly sketch out alternative business models by asking yourself difficult questions and testing different assumptions.
Steps to customer discovery include developing a vision, setting the hypotheses, getting out of the building and performing a reality checks. The best way to start the customer discovery process is with the riskiest assumptions.
Important tools that can help you with customer discovery are also segmentation, personas, empathy map and value proposition canvas. After exploiting all the tools you should have a clear picture what are your customer's pains and gains and what are they willing to pay for.
When you are doing the customer discovery interviews to get the market insights you have to avoid doing any behavior predictions or being satisfied with compliments, opinions or stalling. What are you looking for is a real commitment from early-evangelists.
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This document provides guidance for organizations on how to better understand and serve second-stage entrepreneurs. It recommends that organizations critically assess their current audience and programs, look beyond surface-level needs to truly understand second-stage companies, and be willing to adapt their culture to better align. Key advice includes partnering with other organizations, using entrepreneurs to deliver just-in-time content, celebrating successes, and making it easy for second-stage companies to engage through programs and relationships. The overall goal is for organizations to become trusted sources that meet the unique needs of scaling entrepreneurs.
So, You Want to Grow Up Big Someday?
A presentation given to SBDC clients looking to grow their business to a global market. Presentation was given by Leah Goold-Haws, Deputy Sector Navigator for Global Trade & Logistics
Spring 2015 3700 Ad Strategy 1
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- Understanding the business objectives, competitive landscape, and target audience through research.
- Identifying cultural and demographic factors that influence the target audience.
- Developing insights about audience needs and motivations based on Maslow's hierarchy of needs that a brand can address.
- Positioning the organization through key strengths like leadership, value, prestige, or appeal to certain demographics.
- Determining if the audience thinks rationally or feels emotionally about a product category to guide advertising strategy.
Lean Startup: Problems, market, value proposition & business model
The document discusses the importance of understanding customer needs and problems when developing products and business models. It emphasizes that customers want solutions to their problems, not just product features, and provides examples of effective value propositions that describe the benefits a product provides rather than just its features. It also discusses the importance of having a business model that can deliver the promised value proposition and notes key questions one should consider about costs, customers, and revenue streams when developing an effective business model.
Elvia Marketing LinkedIn Presentation
Elvia Marketing provides various marketing services such as social media management, email marketing, blogging, and press release writing for a variety of clients including businesses in nutrition, home repair, and public sector organizations. They help clients who lack time, skills, or motivation for marketing by taking over tasks like creating social media content and newsletters. Feedback from clients praises Elvia Marketing's expertise, responsiveness, and ability to translate technical knowledge clearly.
Creating a Culture of Volunteer Engagement
It's important to create a culture of inclusion and engagement of volunteers within your organization. But, it can be hard to recognize what your current culture says to volunteers, or identify how to make changes to help volunteers feel more welcome. This webinar will help you identify how your organization's current culture is shaping or limiting what volunteers do, and provide steps you can take to start to create more understanding, respect, and appreciation for engaging volunteers.
How to reach your target audience
In this talk I looked how and why you should profile your customer’s.
We also looked at how to build an understanding on how to attract new customers and delight them.
And, how to develop your marketing message in order to increase your engagement and sales.
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Session 3 - The New Rules of Marketing and PR
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Session 3: Understanding the Importance of Audience & Storytelling
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Business Growth Training
How to attract the right customers that will help you grow your business. How you can transform your business to high growth business.
"How Do You Become More Likeable" by Shawn Hilferty
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Understanding your consumers to achieve business success
Understanding consumers and targeting them through focused strategies is critical for business success. In this presentation, I look at some frameworks for targeting.
BMN Sales 2013_myynnin kasvattaminen
Aktiivinen, laadukas ja oikein kohdistettu asiakastyö luo perustan myynnin kasvulle ja tuotteen tai palvelun tunnetuksi tekemiselle. Miten kasvatan asiakasaktiivisuutta ja hankin uusia asiakkaita? Miten kohdistan asiakastyön oikein? Miten parannan asiakastyön laatua ja kehitän asiakassuhteita? Miten valitsen ja kehitän jälleenmyyjiä? Miten mittaan asiakastyötä? Kasvun aikaansaamiselle ei ole oikotietä. Kasvu vaatii optimaalisen resurssien kohdentamisen ja selkeän suunnitelman.
What the heck is Inbound Marketing anyway?
Learn the mechanics behind an inbound marketing plan that generates leads! It takes a lot of work but these slides will explain exactly what Inbound Marketing is and the stages you will go through along the way.
How to Find Clients & Keep Them - Terry August
This document provides tips for getting new clients and keeping existing clients for a gift basket business. It emphasizes focusing on the positives, finding a unique offering, gathering customer data to understand buying behaviors, using various promotional methods like networking and events, asking for referrals, and keeping customers engaged with perks and rewards to build loyalty. The overall message is that sales require putting in effort on multiple fronts to attract new prospects, learning what customers value, and providing excellent ongoing service.
Branding for Salons
The document provides guidance on how to establish and strengthen a brand for a salon business, including defining the brand's identity and target customer, designing visuals and marketing materials that reflect the brand, and communicating the brand consistently across the salon space, retail products, and online presence in order to attract and retain customers. It also discusses building staff buy-in, defending the brand against negative feedback, and evolving the brand over time based on metrics and feedback.
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Session 3 - Understanding the Audience & The Importance of Storytelling
Session 3 - Understanding the Audience & The Importance of Storytelling
Lean Startup: Problems, market, value proposition & business model
Lean Startup: Problems, market, value proposition & business model
Building your brand – A practical guide for nonprofit organizations
Building your brand – A practical guide for nonprofit organizations
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & Storytelling
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty
Understanding your consumers to achieve business success
Understanding your consumers to achieve business success
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Brand Foundation: Identity & Messaging
The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital.
Case Study: Brand Guide & Sales Collateral
This document provides information about Cabéza Advertising's brand guide and sales collateral. It includes sections on their results, problems addressed, and solutions provided. Testimonials from a client praise how the agency asked thought-provoking questions, created a clear vision, identified ideal customers, and provided an updated visual identity and effective sales collateral.
Planning for the Future of Business
Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily.
Icon Persona
An expert in personal growth and health, Dr. Goldi Jacques-Maynes owns Golden Chiropractic and wants to expand her influence. Dawn consulted with Dr. Goldi to rebrand and develop a marketing strategy focused on building Dr. Goldi's authority as a lifestyle influencer through consistent branding, content creation, and community outreach. Key results included increased new and returning customers, higher website traffic and social media engagement, demonstrating the success of aligning marketing efforts with Dr. Goldi's goals to inspire healthy living.
Optimizing Email for 5 Sales Funnel Stages
Defines the five stages of the buyer's journey, and how to plan your emails and metrics for each stage.
Persona: the Pragmatist
The document describes a persona named the Pragmatist who wants to focus on their craft of running a business in areas like construction, farming, or product development. They are looking to hire someone to effectively handle communications and marketing tasks to support the growth of their business. The key functions would include conducting market research, developing marketing strategies and collateral, and helping to build the Pragmatist's professional network. The goals are to establish a sustainable business, work with trustworthy partners, and ultimately generate retirement income from their long-term vision and work.
Are You Stealing Intellectual Property?
People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you're not careful. Create your own work, attribute, or get a license to use.
My New Visual Brand Identity
This document provides brand guidelines for Dawn Weathersbee, including the company logo colors in CMYK and RGB values, recommended font styles, and dos and don'ts for logo usage. The logo comes in hero and white versions and should have adequate spacing. It can be used over light, dark solid or full color backgrounds, but not busy images. The logo should not be stretched, angled or distorted.
Bootstrapping Your Brand Day 2
This document provides an overview of establishing and maintaining a small business brand. It discusses reviewing brand fundamentals like mission, vision, and target personas. The bulk of the document outlines the key components of a brand guide, including logo usage, colors, fonts, imagery and voice. It emphasizes establishing brand integrity across all marketing channels and provides resources for reference. The workshop is concluded with a panel discussion on maintaining brand consistency in different media and a Q&A.
Bootstrapping Your Brand Day 1
This document provides guidance on developing brand guidelines. It introduces the presenters and outlines the topics to be covered, including developing a brand personality, mission and vision statements, and market positioning. Examples are given of mission and vision statements from well-known brands like the Boy Scouts and Creative Commons. Activities guide identifying brand personality traits and creating brand personas. The document instructs on analyzing a brand's market position in terms of its product, price, promotion and place using the 4Ps framework. Homework assignments include writing additional personas, creating a perceptual grid comparing brands, and analyzing brands using the 4Ps.
Branding Boot Camp Module 4: Develop Your Style Guide
This document provides guidance on developing a basic style guide for branding. It outlines key elements to include such as logo usage guidelines, brand colors, fonts, imagery, and voice. For each element, examples of possible guidelines are presented. Students are then instructed to discuss with a coursemate and develop their own guidelines for logo usage, brand colors, fonts, imagery, and voice to create a customized style guide for their brand. The document aims to help students establish a consistent visual identity through guidelines for graphic design elements.
Design Basics for Non-Designers
The document provides an introduction to basic design principles for non-designers. It defines and discusses key design elements like line, color, typography, hierarchy, alignment, repetition, proximity, balance, contrast, and negative space. It also provides examples of how these principles can be applied and lists some free online design tools and resources for creating visuals like images and infographics. The document concludes by providing a suggested starter project and glossary of design ideas to apply basic principles.
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Crowdfunding allows entrepreneurs to raise money through small contributions from many online investors. The document outlines best practices for a successful crowdfunding campaign, including developing a compelling idea and team, leveraging your existing network, creating marketing materials like a pitch video and blog, and running the campaign full-time to engage supporters. Campaigns should last 30-90 days and fulfill promises to thank contributors after funds are received. Following these steps can help entrepreneurs access funding and complete their projects through crowdfunding.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Visit:- https://www.1solutions.biz/link-building-packages/
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
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Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
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Brand Messaging: Develop Content for Your Audience
- 1. Brand Messaging Knowing Your Audience and Putting it in Writing
- 2. KNOW YOUR AUDIENCE What are the emotional benefits you bring to your clientele? • My current clientele want/need… • My current clientele worry about… • My current clientele value… • My current clientele enjoy…
- 3. KNOW YOUR AUDIENCE What are the tangible benefits you bring to your clientele? • My current clientele pay me to provide… • The listed services we provide… • The products/services we explicitly sell are beneficial because…
- 4. KNOW YOUR AUDIENCE What is your client’s worldview? What do they value? Why do they value these things? • Financially: Money or Time? • Environmentally: Industry or Nature? • Sociologically: Traditional or Progressive? • Politically: Right Wing or Left Wing?
- 5. KNOW YOUR AUDIENCE Write a List of Topics for Your Audience • What lifestyle problems can you help them solve? • How does your business fit into their lifestyle? • How do your brand values fit into their lifestyle?
- 6. Need Help Developing Your Messaging? Dawn Weathersbee dawnweathersbee@gmail.com