I completed a Lynda certification titled Creating Your Personal Brand and created a slideshow to summarize the information discussed in the session. Please relay any feedback or comments!

1. CREATING YOUR PERSONAL BRAND
CREATED BY: ERIN WYRICK
PENN STATE BUSINESS STUDENT

2. BOTTOM LINE INSIGHT
• Creating a strong personal brand explains your positive qualities that can lead
to great career opportunities

3. CREATING YOUR BRAND
• Building influence needs a strong and compelling brand
• Brand: represents your legacy and provides expectations

4. CREATING CAREER OPPORTUNITIES
• Ask yourself these questions:
• Where do you want to be in (#) years?
• What are your passions?
• Who are your idols/inspirations?
• What skills would you like to build upon?

5. BUILDING INFLUENCE
• Have a clear and strong personal brand
• Position yourself to your target audience
• Values + Action = Credibility

6. DEFINE YOUR BRAND
• Question your closest friends, family & coworkers:
• How would you describe me?
• Do you think I am collaborative and approachable?
• Do you think I listen well and utilize other's ideas?
• Understand the perceptions that people have of you

7. CREATE A DESIRED BRAND
• How do you want people to remember you as?
• How do you want people to describe you?
• Every decision in life effects your reputation

8. IDENTIFY THE TARGET AUDIENCE
• Promote and position yourself to the specific audience
• Audience wants to be able to trust you

9. CREATE A STRATEGY
• Personal brand represents who not what you are
• Explains your positions, beliefs and qualities
• Set measurable starting and ending point
• Keep your desired reputation in mind

10. ONLINE REPUTATION
• Online is a powerful place for your personal brand
• Be very cautious of what you post online