This document provides tips for developing a personal brand pitch and using social media effectively. It suggests reflecting on your strengths and values to craft an engaging pitch that captures a listener's attention. It then recommends establishing a presence on major social media outlets, posting brand-reflective content consistently, following thought leaders, building your network, and following up with contacts. The overall aim is to strategically promote yourself by highlighting what makes you unique and how you can provide value to others.

3. SWOT Analysis
Socrates

5. What’s your superpower? What do you do better than
anyone else?
What are your top values – your operating principles?
What do people frequently compliment you on or praise you
for?
What is it that your manager, colleagues, friends, and clients
come to you for?
What adjectives do people consistently use to describe you
– perhaps when they’re introducing you to others?
How do you do what you do? What makes the way you
achieve results interesting or unique?
What energizes or ignites you? What are your true
passions?

6. Develop Your Pitch
• Capture listener’s attention
• State your name, title/credentials
• Specify how you can be of service
• Close by asking for and giving
contact information and or a time to
follow up?

10. Social Media Tips
• Establish a presence on the top five
outlets
• Post information reflective of your brand
• Be consistent
• Follow Thought Leaders
• Build your network
• Follow up