A media kit is a one-page document that summarizes key information about a blogger or blog to attract partners, advertisers, and other professional relationships. It should include the blogger's name, contact information, bio, headshot, examples of other properties, site statistics like pageviews and social media followers, and be designed professionally on a single page in PDF format. The media kit can then be used whenever outreach is needed, such as for pitching advertisers, submitting speaking proposals, or sending a press release.