The document discusses executive presence, personal branding, and how the two are related. It defines executive presence as projecting confidence, poise, and leadership. Personal branding is developing a reputation and impression as an individual. The document provides tips for building executive presence, such as having a clear vision and communication skills. It also outlines ten rules for personal branding, including being genuine and consistent. Overall, it argues that knowing your personal brand is key to projecting strong executive presence through your actions and communication.

1. EXECUTIVE PRESENCE &
PERSONAL BRANDING
presented by-
Rishav yadav

2. What is executive
branding?
• It's the ability to give off a general sense of poise,
confidence, decisiveness and dignity.
• The term also encompasses the characteristics of a
sound leader. For instance, those with executive
presence work well under pressure and are able to
communicate clearly and efficiently, and they're able to
observe an environment or situation and know exactly
how to handle it.
• In general, executive presence is a persona that lets
everyone around the person know that he or she is in
charge, confident and capable of leading others.

3. Behavioral Traits That Define
Executive Presence
 External Demeanor
 Body Language
 Tone of Voice
 Sound Bite
 Need to Speak versus Need to Be Right
 Emotional Resilience

4. How To Build Your Executive Presence: Seven
Key Step
1. Have a vision, and articulate it well.
2. Understand how others experience you.
3. Build your communication skills.
4. Become an excellent listener.
5. Cultivate your network and build political savvy.
6. Learn to operate effectively under stress.
7. Make sure your appearance isn’t a distraction.

5. Personal branding
• Personal branding is the practice of marketing
people and their careers as brands. It is an
ongoing process of developing and maintaining
a reputation and impression of an individual,
group, or organization.
• Your brand is a perception or emotion,
maintained by somebody other than you, that
describes the total experience of having a
relationship with you.

6. 10 Golden Rules Of Personal
Branding
• Have a focus
• Be genuine.
• Tell a story
• Be consistent
• Be ready to fail
• Create a positive impact
• . Follow a successful example.
• Live your brand
• Let other people tell your story.
• Leave a legacy.

7. Executive Presence Through
Personal Branding
• Knowing your personal brand is key to projecting a strong executive
presence that builds trust and value in the minds of others.
• Identify the elements of an effective personal brand and a strong executive
presence
• Create a personal brand mantra that reflects your authentic personality,
skills, and talents
• Learn ways to express your personal brand through your daily actions to
build trust and value in the minds of others
• Discover communication strategies that strengthen your executive presence
and honor your personal brand
• Learn to manage your first impression so that you can quickly connect with
others and project your best image
• Identify ways to determine if your personal brand is working and if your
executive presence is strong

8. Executive Presence of CEOs
• Interestingly, “The CEO Reputation Premium” report from Weber Shandwick
and KRC Research revealed that similar attributes drive strong CEO
reputation, including:
• Having a clear vision for the company
• Inspiring and motivating others
• Being honest and ethical
• Being a good communicator internally
• Caring that the company is a good place to work
• Having a global business outlook
• Being a good communicator externally
• Being decisive
• Being focused on customer

9. Do's and Don'ts of Executive
Presence
• SPEAK A LITTLE LOUDER
• SPEAK A LITTLE SLOWER
• THINK HOW YOU ARE PERCEIVED.
• AVOID REHEARSED OR ‘FUNNY’ LINES
• USE LOCAL REFERENCES FOR COLOUR
• LEARN SOME LOCAL PHRASES
• Be clear on your entrance and exit lines
• Be relevant and on point

10. Conclusion
• In the end executive presence and
personal branding work hand in hand
• the basic trait is to be confidend and to
know your topic
• To be successful, need to build personal
branding and executive presence