This document discusses how to grow your personal brand to help your business. It emphasizes that your personal brand is how clients experience you and conveys consistency and credibility. Most people develop brands accidentally without capitalizing on strengths or addressing weaknesses. Enhancing your personal brand can protect your reputation, create clarity in how others perceive you, and increase loyalty and opportunities by deepening relationships with clients. The document prompts the reader to reflect on how they are described and to define their personal brand, audience, and strengths.

1. Grow Your Personal Brand
Grow Your Business
Merry Neitlich

2. Write Just One Word that Best
Describes You as Professional

5. Building Your Personal Brand
Identity: What makes you unique?
Voice: Craft Your Message
Audience: Find and Connect

6. Your Personal Brand =
Your client’s entire experience
Clear personal brands convey a consistent
experience and credibility.

9. “You can help develop and
manage your personal
brand or one just gets
created for you.”

10. Most people are
branded accidentally.
They have no idea that
they’ve been developing a
brand over time so they
fail to capitalize on their
brand’s strengths and
continue to be sabotaged
by its weaknesses.

11. Why Enhance Your Personal Brand?
• Protect and Mange your Reputation
• Once well-defined it can influence how you are perceived.
• Create Clarity About Your Brand
• Refining and communicating a clear brand message strengthens
your brand and increases your influence.
• Increase Loyalty and Opportunities
• Deepen emotional relationships with “fans” and the probability of
extending your brand to new “fans.”

12. Ask Yourself
How do people describe you?
How do you describe yourself?
What makes you different from your peers?

13. YOUR AUDIENCE: WHO? WHAT?
WHERE? HOW?

15. What is Your Personal Brand?
Definition: Your total perceived value, relative to competitors, as viewed
by your audience.
• Personal Appearance – Including clothing, hygiene, and attractiveness.
• Personality – Your values, goals, identity and behavior.
• Competencies – These are cognitive, business, communication and technical skills
that enable you to perform your services.
• The Differentiator – Offering a unique value proposition or benefit to your target
audience.

16. With all of the clutter in the marketplace personal
brands are more important that ever.
• Improve recognition
• Sets you apart from the competition
• Create trust
• Build value
• Inspire those you work with
• Generate new clients
• Help clients know what to
expect – Your Brand Promise

17. Ask 5 colleagues, friends or family members to write three words
that describe your personal brand.
Merry Neitlich
merry@EMconsults.org
Stand out from the crowd with
a strong personal brand!