An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 1 covers 5 Content Strategy Fundamentals
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 1 covers 5 Content Strategy Fundamentals
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
Seo – smo – sem the king of search enginesjustcallmemaam
All you need to know about SEO - SMO - SEM to become the king of search engines and get yourself on the top of page 1. We can't all be there - but the higher your knowledges gets the higher the chance it's you getting there.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Explore E-Brochure of Digital Gurukul -
We provide 36 Modules of Intense Classroom and Practical Training in Digital Marketing.
About Digital Gurukul - Digital Gurukul Award winning Central India's 1st Complete Digital Marketing Training Institute in Indore with 2450+ students trained with lifetime support.
Visit - www.digitalgurukul.in
Call - 9584831230/9022888883 for FREE Counselling/Guidance
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
A presentation on what you need to know about SEO in today's Google environment and how to structure and create content that drives visitors to your website.
Presentation on Search Engine Optimisation without the jargon, delivered to the Federation of Small Businesses, Staffs. at a meeting on 10th May 2016 in Newcastle-under-Lyme
Similar to Search Engine Marketing (Oldschool) - an introduction. (20)
This presentation explains the most well-known universal narrative structures or plots. It goes into detail with the so-called 'disneyfication pots' and refers to Propp's plot theory but has one key message: it's about having an angle!
Copywriting for the share without going click-baitTim Vermeire
This presentation investigates why people share things and how marketing can design for the share. It consequently zooms in on specific social networks Twitter and LinkedIn.
One of the key elements in bringing value through content marketing relates to the substance you put in your content and stories. But what values are actually valuable in this respect? This keynote makes a non-exhaustive list of content values.
This presentation demonstrates why marketing people should avoid working with personas and instead do everything they can to understand and service real people.
The importance of "Why" for Storytelling. Tim Vermeire
This presentation helps to frame the importance of a why behind a story by showing the key universal why's and a method, the toddler-method, to find the key why for your stories.
Canvas used for structuring initial contentmarketing actions through interactive workshops. This tool is based upon the Business Model Canvas because I believe every business needs to add a publishing / broadcasting business model to their core business.
Cavemen speak. the revival of the hippie & the need for back to-basics market...Tim Vermeire
This presentation is the second part of the story on "Revival of the hippie & back2basics marketing". It shows the undeniable trend of hippie revival and reflects upon the impact it has on marketing. This presentation presents B2B Marketing, as in Back-2-Basics Marketing, from a classic 4 P's of marketing perspective. The last part of this story details B2B Communication or how the Cavemen Speak approach is beneficial in today's context.
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...Tim Vermeire
This presentation demonstrates the trend "Revival of the hippie" by looking at several structures in society affected by this trend. It's part of a larger story. The second part shows how companies can react within this challenging environment.
This book is a collection of blog articles posted by Tim Vermeire on his Whispering Web weblog.
The author considers this web space as his “Public MoleSkine”. He reflects on topics that intrigue him - which include: Business, Marketing, Technology, Ecology, Society, Politics, etc.
The book “Whispering Web” gathers all articles published in the year 2010 and the first half of 2011. It closes with an overview of what Marketing and Business is and means today.
The author considers this last post and book production as a turning point. After all, he came up with his own vision upon business, marketing and society.
This books aims to allow the reader to have the same experience: get to know the new business vision like it was envisioned - through separately published essays.
For essays published after May 2011, please visit Whispering Web online
- vermeiretim.wordpress.com
Future economies: crowd-sourcing a research projectTim Vermeire
The aim of this slideshow is to find collaborators by providing basic information to do a research project.
We'd like to get our question(s) answered through the technique of crowd-sourcing: getting in touch with like-minded people all over the globe through social media (slideshare, twitter, blog, facebook, quora, google doc, ...?).
Research question:
What strategies can old economies effectively deploy to stay competitive in the next couple of decades?
To answer this question, we suggest to analyze strategic economy plans for so-called DC Regions. DC Regions are economic entities that go for creativity and innovation in order to build a sustainable economy. For more information, have a look at the slideshare or get in touch.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. WHAT TO EXPECT?
1. Importance of Search Engines
2. SEM – SEA vs SEO
3. How do Search Engines work?
4. How do people search?
5. SEO: obtain high rankings in SERPs
6. SEO Web Copy
4. Hi, my name is Tim Vermeire. @vermeiretim digitally.
Born „n raised in the Far-West of Belgium.
Studied Social Sciences and E-business @ UGENT.
Workshops in Strategy & Entrepreneurship @ London
Business School.
Started professional experience within a SEM agency
and applied it in later positions to market products and
services successfully.
Over the past 5 years I helped companies obtain
sustainable growth through intelligent SEM activities.
Guess that makes me more a pull-marketer than a
marketer desperately screaming for attention.
5. 1. IMPORTANCE OF SEARCH ENGINES
• Regardless of website goal, you need visitors.
• Majority of people use SE to get info
• Impossible to realize how they ever did it before... Can you imagine?
• Visitor attracted based on interest - PULL
• Keyword drives traffic
• Customer is by definition “interested”
• Conversion potential very high!
• “8 seconds”-philosophy: on site conversion
• No interruption-marketing
6. 1. IMPORTANCE OF SEARCH ENGINES
Advert blindness on search results
SEO
Vs
SEA
8. 1. IMPORTANCE OF SEARCH ENGINES
Focus on Google
• Most widely used
• If high ranking in Google, mostly in others as well.
9. 2. SEM – SEA VS SEO
• SEM = define the most relevant keywords for a website to drive high-quality traffic from search engines.
• 50% of the job.
• SEO firms tend to forget conversion!
• Some SEO firms just do tricky things.
• Stay Clean Black Listing by Google for bad techniques like listing al keywords on your
website in the same colour as your background – keyword stuffing.
• Overview SEM, SEO, SEA
10. 2. SEM – SEA VS SEO
• Cfr: Advert & Banner Blindness
Search
SEA
SEO
11. 2. SEM – SEA VS SEO
• SEM = result-driven
• SEM = branding
• People believe first organic results are most reliable
• Cfr: Banner Blindness – SEA Blindness
• SEM = PR
• Journalist are lasy
• Journalist trust Google Organic SERPs
12. 3. HOW SEARCH ENGINES WORK.
• This is not static!
• Algorithm update
• Main principles remain
• “Influence” gains importance – growth of social media
• Explicit example: Google‟s +1 button
• Who searches and recommends what becomes important
• Search sites – Directories – Comparison sites - Search Engines
• Principles: Scanning > Indexing > Ranking
13. 3. HOW SEARCH ENGINES WORK.
• Scanning
• Crawlers & Spiders (BOTS, Software)
• From link to link through your website code
• Important to use copy in most optimal sense
• Template for keyword research & web copy
• For more details on the template, contact me.
• Remark: directories – curation by people (!)
• Equally important to get listed
• Cfr: linkbuilding
14. 3. HOW SEARCH ENGINES WORK.
• Specific search systems
• Metasearch > aggregated
• News search
• Image search
• Google
• But also: Flickr, etc.
• Video search
• YouTube (by Google)
• But also: Vimeo, etc.
• Local search
15. 3. HOW SEARCH ENGINES WORK.
Relevance is key!
1. Internal Relevance
• # times keyword is indexed
• Place of keywords (title, header, ...)
2. External Relevance
• Authority of page (Pagerank , social influence, ...)
• Incoming links (link txt - authority)
• CTR
16. 4. HOW PEOPLE SEARCH.
• First page, first results
• Psychological split „organic‟ (seo) & „paid‟ (sea)
• Do not browse beyond page 3
• Max 30 results scanned
• 4 Groups of “Searchers”
17. 4. HOW PEOPLE SEARCH.
1. Scan & Select
• Stays on page 1; scans first 3 results; fast clicker
• young male
2. Two step scanner
• First results in detail; scroll down
• Older generation (avg. 47 y.o.)
3. Deliberate researcher
• Reads titles & descriptions
• Heterogenous group (all ages, all sexes)
4. 1-2-3 searchers
• Very detailed; reads everything
• Low internet-savy people
18. 4. HOW PEOPLE SEARCH.
• Search process is not linear and simple.
• Complex and Dynamic
• Refine cycles
• You have to know what people search for!
• Keyword research is key
• Refine cycles = The long tail = keyword combo
• High-interest visitors
19. 5. SEO: OBTAIN HIGH RANKING IN SERPS.
1. SEO Technology aspect > Clean Code & Design
• Internal factors
• External factors
• Separate slideshow ;-)
2. SEO Methodology
• Audit & Selection of Keywords
• Set-up of renewed SEO-optimized pages
• Support and maintenance
• Dynamic
• SEO is not a one-shot exercise.
20. 5. SEO: OBTAIN HIGH RANKING IN SERPS.
• Keywords and combinations?
• Online Tools that help you
• Keywords on correct place on website
• Follow the structure of the Template
• Keyword density
• Recap of keywords on a page
• Easy indexing > technology & code
• Flash & JavaScript can now be indexed by Google
• Focus is on social comment integration!
• Growing importance of social influence on rankings.
• Link Building – search for partners (!) ; directories ; ...
• SiteMap – support Google and offer a “table of content”
• Content = King. Make a “content-heavy” website. Add new content as often as possible.
21. 6. SEO WEB COPY – KEYWORD RESEARCH
1. Check competitive websites for keyword
• How? Separate slideshow.
2. Check your own website and add to list
3. Have a brainstorm session with others
• Check for synonyms, combinations, etc.
4. Use an online keyword tool to check popularity
• Rank keyword popularity in Excel
5. Check # results for that keyword on Google
• Add this # in extra column in your Excel
6. Select the keywords and combo‟s
• Easier to score and high-interest visitor (long tail)
22. 6. SEO WEB COPY - COPYWRITING
Meta tags:
• Meta title:
• Meta description:
• Meta keywords:
Body text:
• Include keywords on correct positions, for max impact.
• More details on templates for keyword research and web copy writing, contact me.