Contentmarketing Canvas

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6 likes•3,454 views

Canvas used for structuring initial contentmarketing actions through interactive workshops. This tool is based upon the Business Model Canvas because I believe every business needs to add a publishing / broadcasting business model to their core business.

Marketing

Genie Infotainment Pvt. Ltd. is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world. Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients’ objectives and leaving a long lasting impression on the audience. Genie Infotainment Pvt. Ltd. has a team of seasoned professionals who have been working in the industry for years with a lot of success.

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This book is a collection of blog articles posted by Tim Vermeire on his Whispering Web weblog. The author considers this web space as his “Public MoleSkine”. He reflects on topics that intrigue him - which include: Business, Marketing, Technology, Ecology, Society, Politics, etc. The book “Whispering Web” gathers all articles published in the year 2010 and the first half of 2011. It closes with an overview of what Marketing and Business is and means today. The author considers this last post and book production as a turning point. After all, he came up with his own vision upon business, marketing and society. This books aims to allow the reader to have the same experience: get to know the new business vision like it was envisioned - through separately published essays. For essays published after May 2011, please visit Whispering Web online - vermeiretim.wordpress.com

In reviewing Scholtes work, I found a similar outline that could be developed into an A3 or a canvas. These are tools that we have been using in the Lean world. However, we have stopped short applying them from a Customer – In perspective as described by Scholtes. This canvas is developed in language that is understood by both Lean Practitioners and Sales & Marketing. The Scholtes Canvas can serve as the natural bridge that is needed between Lean and Sales & Marketing.

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