This document provides guidance on creating compelling digital content that attracts and builds loyalty among readers. It suggests focusing content on educating readers by sharing best practices, tips, tricks and case studies. Content should solve problems, inspire, entertain and be clear, compelling, relevant, timely, useful, and designed for sharing on social media. The goal is to create original, easy to understand content that encourages action and makes the reader look good for sharing it.

1. Content values
Not for the company, but for the reader

2. You are a media company
Digital content experience is what
Attracts, builds loyalty and lets
People spread the word about
The experience of consuming your content.

3. Digital Content Experience
High quality
Compelling (stories)

4. OK. Give me some real values.
“high quality compelling”
Easier said than done.

5. Educate – learn
How to …

6. Best Practices
Studies, benchmarks, …

7. Tips & Tricks
7 tips for …

8. How you helped others?
Cases, interviews, testimonials, …

9. Eye-opener
Shock & inform

10. Pain-solver
Product solves a problem

11. Inspire
Show creative solutions

12. Entertain
Make my content experience light

13. Clear & Compelling
Like a story…

14. Focused, specific
So I can identify…

15. Relevant timely
What’s in the news?
(hard to plan, agile communication)

16. Useful / functional
Checklist

17. Sell
Transactional documents

18. Point-of-View / Opinion
(trigger for people who want
higher in-company authority)

19. Good Design
Strong, easy to share visuals

20. Originality
Substance, angle, story

21. understandable
Complexity made easy?

22. Actionable
Can I do something now
after reading this?
(Call-to-Action)

23. Shareable
How will I look if I share this?

24. Credibility
Authority of the source?
Data from trust-worthy sources?