This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
Mobile strategy for community news and engagementAmy Gahran
Amy Gahran's presentation on how local or regional news and info projects can use mobile technology to engage communities: where to start, what to focus on. For the Knight Community Info Challenge bootcamp, Sept. 24, 2012.
Best Practices for Enterprise Social Media Management by the Social Media Dre...Sprinklr
Let’s say you are working at one of the world’s 5000 largest businesses.
You know you need to “be social.”
You are faced with the key question of:
How do we scale social across our entire enterprise in a manageable, measurable, and effective way?
Meet The Social Media Dream Team.
Packaged up in one FREE PDF for you to download, Sprinklr has engaged the Enterprise Social Media Dream Team to help.
Who's on it?
Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Rohit Bhargava, Mitch Joel, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Ann Handley, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Renee Blodget, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Jay Baer, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, , Hugh MacLeod and Doc Searls.
And what will you learn in this eBook?
The Dream Team covers topics such as:
-Branding in a Social@Scale World
-Content & Conversation to be Social@Scale
-Social@Scale Organizational Models
-Tools and Tactics to be Social@Scale
-How to Think Social@Scale
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
Journalisten und PR-Fachleute haben noch immer Nachholbedarf in Sachen Social Media. Twitter & Co. sind zwar in den Redaktionen und Pressestellen als „wertvolles Arbeitswerkzeug“ angekommen, aber die Wahrnehmung als „notwendiges Übel“ ist noch immer weit verbreitet. Das ergab der Social Media Trendmonitor 2011 „Zwischen Hype und Hoffnung: Die Nutzung sozialer Netzwerke in Journalismus und PR" von der dpa-Tochter news aktuell und Faktenkontor. 5.120 Fach- und Führungskräfte aus PR-Agenturen, Pressestellen und Redaktionen haben sich an der Untersuchung beteiligt.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. About Me
• 7 years experience in Internet Marketing
• 4 years as an SEO
• Worked at Click Consult, Just Search and
MoneySupermarket as well as my own agency
SEOwned
• Have 3 lovely children and follow Everton (for
my sins)
2
3. Contents
• What is SEO?
• What is the Value of SEO
• How Do You Do SEO?
– Keyword Research
– Onpage Optimisation
– Link Building
• Wrap Up
3
7. Wikipedia
Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page
in search engines via the "natural" or un-paid
("organic" or "algorithmic") search results.
In English
Getting more relevant traffic via search engines
organic listings.
7
9. Why is SEO Important?
Worldwide Internet Usage
• 2 billion users online
• Over 1 billion daily searches in Google
UK
• Over 82% of population are online
• UK Internet economy worth over £100m = 7.2% of GDP
Search Engine Usage
• 89% of all online purchases start with a search
• 92% of searches made in Google
• Organic results receive over 75% of clicks
• 91% of searchers never go past the first page
9
21. The SEO Process
Keyword
• Find the right keywords to optimise for
Research
• Implement those keywords on the website
On-Page • Make the website search-engine friendly
Optimisation
• Build links to the website to increase its
Linkbuilding authority
21
23. Keyword Research
• Start with a basic set of keywords related to
the website and the industry it operates in
– Engagement Ring, Diamond Engagement Ring, Gold
Engagement Ring
• Use a keyword tool to expand the list and
research competitive info
– Wedding Ring, Wedding Band, Platinum Bands, White Gold
Engagement Rings, …
• Refine the list to set of targeted words
– Diamond Engagement Rings, Celtic Wedding Rings, Gold
Wedding Rings, Platinum Wedding Bands, White Gold
Engagement Rings
23
24. Short & Long Tail
Higher Competition Lower Competition
Lower Conversion Rate Higher Conversion Rate
Research Phase
(e.g TVs)
Action Phase
(e.g Buy Samsung E3454 32” LCD TV)
24
30. Keyword Research
Tips & Advice
• Make sure your target keywords are relevant to the websites
business.
• Go for keywords that you can actually rank for (i.e. a new
website will not be able to rank for ‘car insurance’)
• Try to mix generic keywords (wedding ring) with long-tail
keywords (white gold engagement ring)
• Remember that keyword tool data is not 100% accurate
• Monitor your SEO results to find out which keywords perform
the best and focus your efforts there
• Remember: keyword research is one of the most important
aspects of SEO and it is an ongoing process.
30
32. On Page Optimisation
• Search Engines rank web pages – not websites
• Build your pages around one theme and stick with it:
– One page about wedding rings
– One page about engagement rings
• One subpage about white gold engagement rings
• Don’t stuff a webpage full of keywords – moderation is the
key
• Optimise for your users and the search engines will love it.
32
33. On Page Optimisation
Elements to be optimised
Title tag
Meta description tag
Headline & paragraph structure
Body text
Image alt attribute
URLs
Internal links
Sitemaps (HTML & XML)
33
34. On Page Optimisation
Title Tag
<title>SEO For Small Business - SEOwned Limited</title>
• Start with your focus keyword, end with your brand name.
• Keep it short – 65-70 characters (including spaces)
• Use a unique title for every page on your site
• Usually shown in the SERPs (but not always)
34
35. On Page Optimisation
Meta Description
<meta name="description" content="Small Business? SEOwn It!
Choose an SEO Agency that delivers on Return on Investment
not just Rankings! Click Here Now to Find Out How We Can Help You!"/>
• Not a ranking factor – but a very important click through
factor.
• SERPS only show 150 characters, and there is no guarentee
they will choose your description.
• Try to include focus keyword ones (it gets bolded)
• Try and include a CTA (phone number, click here)
35
37. On Page Optimisation
Body Copy
• Write for users not search engines
• More content = great for search engines
Find the balance
• Less content = better for users
• Minimum amount of 200 words (typically 500+ is ideal)
• Include your focus keywords and synonyms
• Write naturally and make it readable
• Spell and grammar check your content (get someone else to
read it)
• Don’t stuff your content with keywords.
37
38. On Page Optimisation
Image alt attribute
<img src=“http://digitalmarketinginstitute.ie/files/2008/11/ireland-map.jpg”
alt=“Ireland Map with pins” />
• Make images relevant to content
• Include a relevant alt tag – preferably containing the focus
keyword (but don’t shoehorn irrelevant keywords in)
38
39. On Page Optimisation
URLs
• Bad URL
http://domain.com/index.php?p=457&attr=37687&cat=hdj...
• Good URL
http://domain.com/wedding-rings/gold -wedding-ring/
• Keep URLs technology agnostic (i.e. remove file extensions such as
.html, .php, …
• Don’t overdo the use of keywords
• Use a logical hierarchical structure that makes sense to humans
39
40. On Page Optimisation
Internal links
• Link from top to bottom
• Link sideways and diagonally
• Use keywords in the link
Wrong:
To read more about wedding rings
click here
Right:
Read more about wedding rings
• Use breadcrumb links
40
41. On Page Optimisation
Sitemaps (HTML & XML)
• HTML Sitemap
– Webpage listing all pages on the website
– Allows users to quickly find the page they’re looking for
– Allows search engines to index all pages on your site
– Should be linked to from the footer of every page
• XML Sitemap
– XML file containing all webpages on a website that you want to get
indexed.
– Can also include images and videos
– Gives more info to search engines: update frequency, importance,
date of last change.
– Should be linked from the robots.txt file and added to Webmaster
Tools
41
44. On Page Optimisation
Tips
• Hidden text (white text on white background)
– Don’t use it, easily detectable and will get you penalised
• Meta keywords tag
– Useless from an SEO perspective and can give away your target
keywords to your competitors
• Keyword stuffing
– Doesn’t work and may get you penalised
• Flash content
– Mostly invisible to search engines so don’t use for content. Video and
animation is fine
• JavaScript
– Mostly invisible to search engines so don’t use for main content of site
or navigation
44
45. On Page Optimisation
Tools
• XENU Link Sleuth - http://home.snafu.de/tilman/xenulink.html
– Indexes all pages of a website, data exportable to Excel
– Use to create XML sitemaps and find duplicate titles, duplicate descriptions,
internal inking and indexation issues.
• Firebug – http://getfirebug.com/
– Use to diagnose header tags, alt images
– Use to find hidden text
• Google Webmaster Tools – http://www.google.com/webmasters/tools
– See how Google sees your site
– Pay attention to warnings
– Great data straight from Google
45
47. Link Building
• Links determine the authority of a page
• Higher authority = higher rankings
• More links = higher authority
• Not all links are equal
– 1 valuable link from the BBC will be more powerful that over 100 links
from low authority sites.
• Link (anchor) text is very important
– Branded link: Salford University
– Brand + Keyword: Salford University SEO Course
– Keyword rich link: SEO Course
• A website needs all of these types of link
47
48. Link Building
How to spot a valuable link
• PageRank
– A measure of how authoritative Google thinks the page is
– Only updated sporadically but gives a general idea
– 0 is bad (a new site or penalised sitemay have this), 10 is awesome
(Facebook is a PR 10)
• mozRank
– Developed by SEOmoz and it a little more accurate than PageRank and
updated more often
• Not ‘nofollowed’
– If a link has a rel=“nofollow” attribute then search engines will not
pass any value from that link to the page
• Common sense
– Spammy sites = low quality
– Popular site = high quality link
– Relevant site = valuable link 48
49. Link Building
Different types of link
• Reciprocal links
– Site A links to site B, and site B links back to site A
– Try not to link to the same page i.e if they link from their homepage
don’t link to their homepage
– Not very valuable
• Link wheel
– Site A links to site B, site B links to site C, site C links to site A
– A spam signal, avoid if you can
• One-way link
– Site A links to site B
– Most valuable type of link, get as many of these as you can from
relevant or powerful sites.
49
50. Link Building
How to build links
1. Directory submissions
2. Press releases
3. Article marketing & guest blogging
4. Link bait
50
51. Link Building
1. Directory Submissions
• Business Directories such as:
– Dmoz.org
– Business.com
– Best of the web (botw.org.uk)
• The best directories are usually paid
• Always check if a directory link is valuable
– What is the PageRank of the page where your link will end up?
– Is that page indexed by Google?
– Is the link nofollowed?
• Good for building foundational brand links
• Try and find relevant directories to an industry
51
52. Link Building
2. Press Releases
• Great way to build valuable links
• Make sure your press release…
– Is newsworthy, relevant and interesting enough to be read
– Contains a links back to your site (preferably with a keyword rich link
text)
• Use professional PR distributers
– PR Web: £40 to £200 per press release
– PR Newswire UK: pricing per article
– BusinessWire: pricing per article
– MyNewsDesk: £0 to £590 per month
• There is no guarantee it will be picked up by news outlets
– The more money and time spent on the press release generally leads
to more and better links
52
53. Link Building
3. Article Marketing & Guest Blogging
• Write relevant articles/blog posts
• Links in article & in author bio
• Use pseudonyms to create more authors
• Article sites:
– Ezinearticles.com
– Goarticles.com
– Articledashboard.com
– Articlecity.com
– Articlesbase.com
• Guest Blogging
– Approach blogs and websites directly and offer content
– Only link when relevant, link to other sites too
– Myblogguest.com is a popular place to find blogs and bloggers 53
54. Link Building
4. Linkbait
• Linkbait is:
– Content published on your website that is so
interesting/funny/newsworthy/shocking that people will link to it
withoutr being asked
• Type of linkbait:
– Great articles with valuable insight
– Infographics
– Breaking news stories
– Top n lists
• Spread via social media
– Share on Twitter, Facebook, Google+, Stumbleupon, …
– Submit to social news sites such as Reddit
54
55. Link Building Tools
• SearchStatus Firefox Plugin
– http://www.quirk.biz/searchstatus/
– Shows a webpages PageRank and mozRank and highlights nofollowed
links
• SEOMoz Open Site Explorer
– http://www.opensiteexplorer.org
– Analyse your competitors links and see if you can get some of them as
well
– Don’t just copy be inspired
• Google Webmaster Tools
– See some of the links that Google counts for your website and strive to
get more of the same
55
56. Questions?
Dan Taylor
dan@seowned.co.uk
http://twitter.com/DanTaylorSEO
View deck at: http://slidesha.re/zQxp1G http://www.seowned.co.uk
Editor's Notes
Allow SE to understand the content and its contextDon’t use more than one h1 per pageH2 only under h1 etc