SlideShare a Scribd company logo
1 of 12
Storytelling and plot structures 
Overview for inspiration, 
Not for doing.
Basic 3-Plot 
Start 
Middle – tipping point 
End 
Examples: 
Any story 
Use case: 
Always
Disneyfication 1: 
overcome monster 
Call 
First success 
Confrontation 
Final test 
Wonderful escape 
Examples: 
Jaws 
Use case: 
High threat 
Visual: 
Centrally put monster with solutions around it
Disneyfication 2: 
The quest 
Call 
Travel 
Arrival & frustration 
Final Test 
Goal 
Examples: 
Lord of the Rings 
Use case 
New initiative, choose between alternative solutions, … 
Visual: 
Journey, mountains, streets, landscape, …
Disneyfication 3: 
Back & Forth 
New World 
Fascination 
Frustration 
Nightmare 
Exciting escape and return 
Examples: 
Back to the future 
Use case: 
New initiative, sharing experiences 
Visual : 
Contrast between 2 worlds
Disneyfication 4: 
Comedy 
Confusion 
Nightmare 
New information 
Examples: 
F.C. De Kampioenen, Samson, … 
Use case: 
Deception & misunderstanding 
Visual: 
Confuse, astonish, show, interact
Disneyfication 5: 
Rebirth 
Hero and dark power 
Contemporary success 
The living death 
Dark power potentially wins 
remarkable rescue 
Examples: 
The Lion King 
Use case: 
recovery 
Visual : 
timeline
Disneyfication 6: 
Poor  Wealthy 
Misery 
First success 
Central crisis 
Final test 
Engagement 
Examples: 
Cinderella, 
Use case: 
Sudden success 
Visual : 
External factor for success centrally placed
Disneyfication 7: 
Tragedy 
Anticipation 
Dream 
Frustration 
Nightmare 
Destruction 
Examples: 
Romeo & Juliet 
Use case: 
Bad ending 
Visual: 
Avoid being negative (!)
Propp plot 
Just Google that.
Warning 
Do not use any of the above. 
Use your own imagination. 
Have an Angle!
Angle 
What’s your angle 
to hook people into your story?

More Related Content

Viewers also liked

Social strategy: where inbound meets outbound.
Social strategy: where inbound meets outbound. Social strategy: where inbound meets outbound.
Social strategy: where inbound meets outbound. Tim Vermeire
 
Lesson plan in Literature Annabel Lee
Lesson plan in Literature Annabel LeeLesson plan in Literature Annabel Lee
Lesson plan in Literature Annabel LeeYuna Lesca
 
Intro to Film: Genres
Intro to Film: GenresIntro to Film: Genres
Intro to Film: GenresRob Nyland
 
Introduction to film genre
Introduction to film genreIntroduction to film genre
Introduction to film genreecclestona
 
Basic Elements of Poetry
Basic Elements of PoetryBasic Elements of Poetry
Basic Elements of PoetryMaineSamson
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyJeff Patton
 
Narrative Image: The How and Why of Visual Storytelling
Narrative Image: The How and Why of Visual StorytellingNarrative Image: The How and Why of Visual Storytelling
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
 
Storytelling 101
Storytelling 101Storytelling 101
Storytelling 101Ethos3
 

Viewers also liked (10)

Social strategy: where inbound meets outbound.
Social strategy: where inbound meets outbound. Social strategy: where inbound meets outbound.
Social strategy: where inbound meets outbound.
 
Unit 1 Lesson 02
Unit 1 Lesson 02Unit 1 Lesson 02
Unit 1 Lesson 02
 
Lesson plan in Literature Annabel Lee
Lesson plan in Literature Annabel LeeLesson plan in Literature Annabel Lee
Lesson plan in Literature Annabel Lee
 
Intro to Film: Genres
Intro to Film: GenresIntro to Film: Genres
Intro to Film: Genres
 
Introduction to film genre
Introduction to film genreIntroduction to film genre
Introduction to film genre
 
The Art of Visual Storytelling
The Art of Visual StorytellingThe Art of Visual Storytelling
The Art of Visual Storytelling
 
Basic Elements of Poetry
Basic Elements of PoetryBasic Elements of Poetry
Basic Elements of Poetry
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole story
 
Narrative Image: The How and Why of Visual Storytelling
Narrative Image: The How and Why of Visual StorytellingNarrative Image: The How and Why of Visual Storytelling
Narrative Image: The How and Why of Visual Storytelling
 
Storytelling 101
Storytelling 101Storytelling 101
Storytelling 101
 

More from Tim Vermeire

19 tips om je doelpubliek waardevolle content te bieden.
19 tips om je doelpubliek waardevolle content te bieden.19 tips om je doelpubliek waardevolle content te bieden.
19 tips om je doelpubliek waardevolle content te bieden.Tim Vermeire
 
Ehsal dmc practical course on blogging.
Ehsal dmc practical course on blogging. Ehsal dmc practical course on blogging.
Ehsal dmc practical course on blogging. Tim Vermeire
 
Copywriting for the share without going click-bait
Copywriting for the share without going click-baitCopywriting for the share without going click-bait
Copywriting for the share without going click-baitTim Vermeire
 
Personas are out-dated
Personas are out-datedPersonas are out-dated
Personas are out-datedTim Vermeire
 
The importance of "Why" for Storytelling.
The importance of "Why" for Storytelling. The importance of "Why" for Storytelling.
The importance of "Why" for Storytelling. Tim Vermeire
 
Contentmarketing Canvas
Contentmarketing CanvasContentmarketing Canvas
Contentmarketing CanvasTim Vermeire
 
Content, Community & Commerce - the why.
Content, Community & Commerce - the why. Content, Community & Commerce - the why.
Content, Community & Commerce - the why. Tim Vermeire
 
Cavemen speak. the revival of the hippie & the need for back to-basics market...
Cavemen speak. the revival of the hippie & the need for back to-basics market...Cavemen speak. the revival of the hippie & the need for back to-basics market...
Cavemen speak. the revival of the hippie & the need for back to-basics market...Tim Vermeire
 
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...Tim Vermeire
 
Mobile Ecosystem - another evolutionary story.
Mobile Ecosystem - another evolutionary story.Mobile Ecosystem - another evolutionary story.
Mobile Ecosystem - another evolutionary story.Tim Vermeire
 
Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
 
Whispering Web - The Book.
Whispering Web - The Book.Whispering Web - The Book.
Whispering Web - The Book.Tim Vermeire
 
Future economies: crowd-sourcing a research project
Future economies: crowd-sourcing a research projectFuture economies: crowd-sourcing a research project
Future economies: crowd-sourcing a research projectTim Vermeire
 

More from Tim Vermeire (14)

19 tips om je doelpubliek waardevolle content te bieden.
19 tips om je doelpubliek waardevolle content te bieden.19 tips om je doelpubliek waardevolle content te bieden.
19 tips om je doelpubliek waardevolle content te bieden.
 
Ehsal dmc practical course on blogging.
Ehsal dmc practical course on blogging. Ehsal dmc practical course on blogging.
Ehsal dmc practical course on blogging.
 
Copywriting for the share without going click-bait
Copywriting for the share without going click-baitCopywriting for the share without going click-bait
Copywriting for the share without going click-bait
 
Content values
Content valuesContent values
Content values
 
Personas are out-dated
Personas are out-datedPersonas are out-dated
Personas are out-dated
 
The importance of "Why" for Storytelling.
The importance of "Why" for Storytelling. The importance of "Why" for Storytelling.
The importance of "Why" for Storytelling.
 
Contentmarketing Canvas
Contentmarketing CanvasContentmarketing Canvas
Contentmarketing Canvas
 
Content, Community & Commerce - the why.
Content, Community & Commerce - the why. Content, Community & Commerce - the why.
Content, Community & Commerce - the why.
 
Cavemen speak. the revival of the hippie & the need for back to-basics market...
Cavemen speak. the revival of the hippie & the need for back to-basics market...Cavemen speak. the revival of the hippie & the need for back to-basics market...
Cavemen speak. the revival of the hippie & the need for back to-basics market...
 
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...
Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Market...
 
Mobile Ecosystem - another evolutionary story.
Mobile Ecosystem - another evolutionary story.Mobile Ecosystem - another evolutionary story.
Mobile Ecosystem - another evolutionary story.
 
Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.Search Engine Marketing (Oldschool) - an introduction.
Search Engine Marketing (Oldschool) - an introduction.
 
Whispering Web - The Book.
Whispering Web - The Book.Whispering Web - The Book.
Whispering Web - The Book.
 
Future economies: crowd-sourcing a research project
Future economies: crowd-sourcing a research projectFuture economies: crowd-sourcing a research project
Future economies: crowd-sourcing a research project
 

Recently uploaded

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Recently uploaded (20)

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 

Storytelling and plot structures

  • 1. Storytelling and plot structures Overview for inspiration, Not for doing.
  • 2. Basic 3-Plot Start Middle – tipping point End Examples: Any story Use case: Always
  • 3. Disneyfication 1: overcome monster Call First success Confrontation Final test Wonderful escape Examples: Jaws Use case: High threat Visual: Centrally put monster with solutions around it
  • 4. Disneyfication 2: The quest Call Travel Arrival & frustration Final Test Goal Examples: Lord of the Rings Use case New initiative, choose between alternative solutions, … Visual: Journey, mountains, streets, landscape, …
  • 5. Disneyfication 3: Back & Forth New World Fascination Frustration Nightmare Exciting escape and return Examples: Back to the future Use case: New initiative, sharing experiences Visual : Contrast between 2 worlds
  • 6. Disneyfication 4: Comedy Confusion Nightmare New information Examples: F.C. De Kampioenen, Samson, … Use case: Deception & misunderstanding Visual: Confuse, astonish, show, interact
  • 7. Disneyfication 5: Rebirth Hero and dark power Contemporary success The living death Dark power potentially wins remarkable rescue Examples: The Lion King Use case: recovery Visual : timeline
  • 8. Disneyfication 6: Poor  Wealthy Misery First success Central crisis Final test Engagement Examples: Cinderella, Use case: Sudden success Visual : External factor for success centrally placed
  • 9. Disneyfication 7: Tragedy Anticipation Dream Frustration Nightmare Destruction Examples: Romeo & Juliet Use case: Bad ending Visual: Avoid being negative (!)
  • 10. Propp plot Just Google that.
  • 11. Warning Do not use any of the above. Use your own imagination. Have an Angle!
  • 12. Angle What’s your angle to hook people into your story?