The document provides information on various topics related to search engine optimization (SEO), including on-page SEO, off-page SEO, tools, and best practices. It discusses optimizing elements on webpages like titles, meta descriptions, and images. It also covers off-page techniques like link building, social media marketing, and submitting sitemaps. Various SEO tools are presented for tasks like keyword research and analytics.

1. ON PAGE SEO
1. Domain Name
2. Select better layout for website
3. meta tags
4. post title, permalink, post description
5. title and description of website
6. articles or post writing with best techniques
7. fill keywords without keyword density
8. inbound and internal links
9. optimize images and videos
10. robots.txt file
11.alt tags
12. schema markup
13. Google Search Console

2. OFF PAGE SEO
• create sitemap and submit to google search console
• google analytics setup
• social bookmarking
• blog commenting
• articles directories
• guest postings
• forum signatures
• directory submissions
• .edu or .gov backlinks
• more ways for get quality backlinks

3. SETUP AND ALGO’S
• google search console
• google analytics setup.
• google panda + recover if hit by google panda
• google penguin + recovery
• other google algorithms
• wordpress seo settings
• finding seo jobs online or offline
• best tips for get jobs as a seo fresher

4. TOOLS
• google keyowrd planner for keyword research
• google trend
• google search console and analytics
• moz.com
• semrush.com
• moonsy.com
• alexa.com
• ahrefs.com
• mojestic.com
• woorank
• deadlink checker
• long tail pro
• serpbook
• small seo tools

5. What is seo in digital marketing
• digital marketing is the marketing of products or
services or brand using
• digital technologies, mainly on the internet but
also including mobile phones, display advertising
and any other digital medium.
• digital marketing development since the 1990's
and 2000's has changes the way brands and
business use technologies for marketing.

6. Digital Marketing Methods
• seo (free)
• sem (paid)
• smm (paid)
• smo (free)
• email and sms marketing (paid)
• mobile marketing (paid)

7. Definations
• SEO:- seo stands for search engine optimization. it is the process of
getting traffic from the free, organic editorial or natural
• search results on search engines.
• SEM: is the process of gaining website traffic by purcasing ads on
search engines.
• smm:- is the use of social media platforms and websites to
promote a product or services
• smo:- is an important factor in your internet search rankings
• email marketing:- is the act of sending a commercial message.
typically to a group of people.

8. • What is search engine optimization
• How search engine working or operate
• Seo start Before website
• Proper topic selction
• Keyword research
• Buy webhosting and domain name (which is best)
• Target Audience Selection
• On Page seo
• Off Page Seo

9. What Is Search Engine Optimization
• SEO Stands for ‘Search Engine Optmization’. It is the
process of Getting Traffic From the free ‘organic’ or
natural search results on search engines.
How Search Engine Working or Operate
• Crawlers- An Automated Bot (Called a Spider).This
Involves Scanning Sites & Collecting Details about Each
page, title, images, keywords, other linked pages etc.
Google Spiders could read Several Hundered;s pages
per second . Nowaday’s It’s in the thousends.
• Indexing – indexing is when the data from a crawl is
processed and placed in a database.

10. Techniques Of SEO
• White Hat SEO: white hat seo process of techniqes and
methods to improve the search engine rankings of a
website and follow all the search engine guidelines. When
you choose this method of SEO then your website take
some time to rank on a particular keyword but your ranking
safe for many years.
• Black Hat SEO: Do not follow guidelines of search engine
and black hat seo involves keyword stuffing, link spam,
hidden text, hidden link, Cloaking. After Choosing this term
of SEO ranking Quick but short lasting growth in ranking
• Grey Hat SEO: grey hat SEO is a kind of SEO which is neither
black nor white. This is a Technique that does not fully use
the black hat SEO and rather Combines both.

11. Keyword Research
• What are Keywords: keywords are ideas that define
what your content is about in terms of SEO they’re the
words and phrases that searchers enter into search
engine also called search queries.
• What is keyword Research: keyword research is a core
seo task that involves identifying popular words and
phrases people enter into search engines – make in an
attempt to figure out what to rank for.
• Primary Keyword| Secondary Keyword
• Tools: Seo Quake Chrome Extension, Keyword Planner, keywordtool.io, uber
suggest, semrush

12. Different Types of Domain Names
• TLD (top Level Domain) - .com
• ccTLD – Country Code Top Level Domain - .in,
.us,.uk
• gTLD (Genric top level domain) - .net, .edu, .org
• Make Your Domain name memorable
• Domain name that are short, easy to remember,
easy to type and easy to say or are longer than
about 15 character.
• Use keyword rich domain
• Avoid non top level domain

13. Types Of Web Hosting
• Shared web hosting service: you share the server with multiple websites.
• Virtual private server: your lease a separete virtualserver. (one physical
server is split)
• Dedicated hosting server: you lease an entire physical server not shared
with anyone.
Tips for buy web hosting
• Server location
• Uptime (markup time 99.99)
• Great customer support
• Buy from well known company
• Security
• Always purchase hosting at least for six months
Target Audience Selection
Use google trends – we have to analysis that particular topic is searched in
which country at most

14. Types Of SEO
• ON SITE SEO: Onsite seo is the process of making your
website search engine friendly. In simple words this
means adjusting certain elements on your website so
that search engines are able to crawl and understand
the content and structure of your website. On site seo
refers to optimizing both the content and HTMl source
code of a page.
• OFF PAGE SEO: off page seo refers to actions taken
outside of your own website to impact your rankings
within search engines result pages (SERP). Its most
commenly used methods are links pointing to your
website from other websites.

15. Site Layout And design tips
• Header area
• Menus or navigation
• Sidebar areas
• Content area
• The footer
• Above the fold content area

16. What is title tag
• A title tag is an HTML element that specifies the title of a web page. Title tags are
displayd on search engine result pages {SERP} as the clickable headline for a given
result and are important for useability,SEO, and social sharing.
what is meta description
Meta descriptions are HTML attributes that provide concise summaries of webpage.
They are between one sentence to a short paragraph and appear underneath the
blue clickable links in a search engine result page (SERP).
Code Sample or syntax:
<head>
<title>Best Digital marketing agency</title>
<meta name=“description” content=“welcome to tech digital india. We are the best
digital marketing agecny serving thousends of clients all over the world”>
</head>
Optimal format:---
Primary Keyword | secondary keyword | brand name

17. Tips of good title tag
• Watch your title length
• Use 55-60 characters of a title tag
• Don’t overdo SEO keywords for ex– seo tutorials
in hindi | seo tutorial for beginers seo hindi
tutorials
• Give every page a unquie title
• Put important keywords first
• Meta desciption should be 50-300 chachrters.
Without keyword stuffing.

18. Meta Tags for website SEO
• Meta tags are snippest of text that describe a
page’s content the meta tags don’t appear on the
page. But only in the page code.
Meta tags write in html, usealy at the ‘head’ of the
page, and so are only visible to search engines
(and people who know where to look). The meta
stands dor metadata which is the kind of data
these tags provide – data about the data on your
page.

19. Coding samples or syntax of meta tags
• <meta charset=“UTF-8”>
• <meta name=“viewport” content=“width=device-width, initial-scale=1”>
• <meta name=“description” content=“we are the best digital marketing agecny in india”>
• <meta name=“keyowrds” content=“seo, tutorials, digital marketing, ppc, google ads”>
• <meta name=“author” contnet=“naveen garg”>
• <meta http-equiv=“refresh” content=“30”>
• <meta name=“robots” content=“noindex” />
permalinks
How to make posts in wordpress and make title, desc. Canonical etc..
Before writing content read some information and then write…add something attractive because now
a days no one is interting to read according to seo if want to rank blog minimum 1800 charcters.
Write article in a good manner in microsoft word use proper hrachecy. Use keyowrds in
introductry part of your contnet and throghout the contnet. Mixing keyword of 3 to 5 perent.
Crawlers give praority to introdcuty parrts. Always interlinking with other pages as well as
wekipedia goole etc.. Use proper headings, paragraphs, tables, lists. Neat and clean article. Use
images and videos as possible

20. Keyword Density
• Keyword density is simply a percentage value
of the number of times a keyword of key
phrase appears on a web page compared to
the total amount of words on the page.
• Keywords density would be 2% or 3% from the
point of view of search engines

21. External and internal links
• Both external and internal links have a place in an seo
plan. Here’s how you can use them strategically.
In summary:
• External= links that point to a separate domain
• Internal= links that point to content within the same
domain.
OR
• Inbound links= are links from other websites to yours.
Internal links are links to your page from other pages on
your own domain.

22. Image and video optimization
• Filename
• Image file size
• Alt text
• image captions and titles
• Image position (top)
• Image sitemap
VIDEO tips
• Video filename
• Schema markup for videos
• Video sitemap

23. Robots file
• Robots.txt Is a fiel Webmasters Creat To Instruct Web
Rebotos (Typicaly Search Engine Robots) How To Crawl
Pages On Their Website.
Why Do You Need Robots.txt?
• Keeping Entire Sections Of a Website Private
• Specifying The Location Of Sitemap
• Preventing Search Engines From Indexing Certain Fiels On
Your Website (Images, Pdf Etc)
• Sample Of Robots.txt
User-Agent: *
Disallow:/Cgi-Bin/
For Check : shoutmeloud.com/robots.txt

24. Canonical tags
• A Canonical tag (“rel canonical”) is a way of
telling search engines that a specifies URL
represents the master copy of a page. Using
the canonical tag prevents problems caused
by identical or duplicate content appearing on
multiple URL’s
Homepage
<link rel=“canonical” href=“https://abc.com”>

25. Schema.org Markup
• Schema.org Is a Semantic Vocabulary Of Tags That You Can Add to
Your HTML To Improve The Way Search Engines Read and Represent
Your Page In SERP’s
• Types Of Items Described By Schema
• Structured Data Can Be Used To Mark Up All Kinds Of Items From
Products To Events To Recipes. It Is Most Often Used To Provide
Additional Information About The Following.
• Creative Work
• Event
• Organization
• Person
• Place
• product

26. What is Google Search Console
• Google Search Console is a Tool of Google. However what you don’t
know right away is that this is a very usefull toolset that allows you
to communicate with google and adjust many aspects of how
google sees your site, such as list the external and internal links to
your site, adjust the crawl rate at which google bot indexes your
site, check the keywords users typed to land on your site, as well as
the click throght rate for each keyword, see your site’s statics and
many more.
• How do I get started
• In order to use google search console , you need to join it first. You
can do it from here. After you join you need to go through the
verification process, so that google knows you are the legit owner
of the site you want to use google search console tools on.
• Check on google : site:domain_name

27. Sitemap
• What is a sitemap?
• In simple words a sitemap is an xml file that is full of your individual
webpages url’s. it’s like an archive of every webpage in your website. This
file should be easily discoverable in your site in order for search engine
crawlers to stubmble upon it.
• What is a sitemap used for in seo?
• A sitemap is uselly used for the purpose of letting the search engine
crawlers follow the links to all your individual webpagesso that it won’t
miss out on anything.
• Sometimes we leave out URL or hide them from all visible page because
we don’t excatly want some of the users to go there. As a result, some of
these URL’s are uncrawlable to search engine spiders.
• We can still leave those URL’s hidden from some users without having to
lose out on those pages not being crawled by search engine spiders
through including them in an XML sitemap.

28. Google Analytics
• Google analytics is a website analytics tool
generating detailed statics about your
website’s performance, traffic, traffic sources,
audinece, conversions, visitors and many
more.
• For woocomerce website use tag manager.

29. Off Page SEO
• Off page seo refers to actions taken outside of
your own website to impact your rankingswithin
search engine results page (SERP’s)
• off page seo is about everything that does not
happen directly on your website. Optimizing your
website is called on page seo and includes things
like site strcture, content and speed
optimizations. Off page seo is about, amoung
other things, link building, social media or in
other words, generating traffic to your site.

30. Why off page seo important?
• Search engines have been trying for decades to
find a way to return the best results to the
searchers. To achive this, they take into account
the on site seo factors some other quality factors
and off page seo.
• A web site that is high quality and usefull is more
likely to have refrences (links) from other
websites. It is more likely to have mentions on
social media (facebook likes, tweets, pins etc)
• And it is more likely to be bookmarked and
shared amoung communites of like minded users

31. Links and off site seo
• Building backliks is at the heart of off site seo. Search engines use
backlinks as indications of the linked to content’s quality, so a site
with many high value backlinks will rank better than an otherwise
euqal site with fewer backlinks.
• There are there main types of links, defined by how they were
earned : natural links, manually build links or self created links.
• Natural links: are editorially given without any action on the part of
a page owner. For example a food blogger adding a link to a post
that poitns toward their favotire produce farms is a natual link.
• Manually built links: are aquired through delibrate link building
activites. This includes things like getting customers to link to your
website or asking influencers to share your content.
• Self created links: are created by pratices such as adding a backlink
in an online directory, forum, blog comment signature, or press
relase with optimized anchor text.

32. d/f between nofollow and do follow
• Do follow link: dofollow is an HTML attribute. Do
follow links are links that count as poitns, pushing
seo link juice and boosting the page rank of the
liked to sites, helping them go higher in the SERP
as a result.
• No follow link: nofollow is an HTML attribute. No
follow link that does not count as point in the
page’s favour, does not boost pagerank and
does’t help a page’s placement in the SERP’s. no
follow links get no love

33. Def. links
• Do Follow link is creted with the do follow link
HTML tag, which looks like this.
• <a href=“http://google.com”>Google</a>
• An Example of No follow link:
• <a href=http://google.com rel=“nofollow”>Google</a>
• Follow or no follow: a balanced link profile is best. Remember ultimately
you want a healthy blalcned of do follow and no follow backlinks for the
perfect link profile.

34. What is Page Rank OR PA
• Page rank was develoed at stanford universites in 1995,
page rank(PR) is a calculation, famously invented by google
founders larry page and sergy brin, which evalutes the
quality and quantity of links to a webapage to determine a
relative score of that pages importance and authority on a
0 to 10 scale.
• The basic process involves pagerank evaluating all of the
links to a particular web page. If a web page has a lot of
links from large websites that also rank well, then the
orignal web page is given a high ranking.
• Page rank 5 websites have a good number of inbound links.
PR 3 and PR 4 sites have a fair amount and brand new
websites without new websites without any inbound links
poitning to them start at page rank 0

35. What is domain authority
• Domain authority is a metric. Domain authority (DA) is a search
engine ranking score developed by MOZ that predicts how well a
website will rank on search engine result pages (SERP).
• A domain authority score ranges from one to 100 with higher
scores corresponding to greater ability to rank.
• Domain authority is calculated by evaluting multiple factors,
including linking root domains and number of total links, age of
domain, number of links etc.. into a single DA score. This score can
then be used when comparing websites or tracking the ranking
strenght of a website over time.
• DA Consist of 40 ranking signals such as the number of links
pointing to the site and the number of linking root domains –
essentially the numebr of other sites linking to your site. (see
moztrust, mozrank etc)

36. What is page authority
• Page authority is a metric, developed by SEOmoz,
to predict the ability for a specific page rank in
search engines. Page authority uses a o to 100
scale. A high page authority socres means your
page has the potential to rank in search engine
results .
Ways to increase your page authority
Create fresh content
Earn external links
Use images

37. Links metrics: trust flow & citation
flow
• Citation flow is a number of predicting how
influential a URL might be based on how many
sites link to it.
• Trust flow is a number predicting how
trustworthy a page is based on how trustworthy
sites tend to link to trustworthy neighbours. Trust
flow refers to the number of trustworthy quality
backlines your sites got.
• The values of citation and trust flow are between
o and 100.

38. What is Anchor text ratio in SEO
• Anchor text is the visible chacters and words that
hyperlink display when linking to another
document or location on the web. It uselly appers
as blue underlined text, but you change your
website link coliurs and styles throght your HTML
or CSS.
• Anchor text is the visible and clickable text in a
link.
• Code sample:
• <a href=“https://abc.com”>SEO</a>

39. Create High Quality backlinks
• What are backlinks: backlinks are incoming links to a
website. They help the search engines analyze essntioal
metrics like popularity, trust flow, and authority related
to your site. Quality backlinks from high authority sites
help you in acheving higher rankings in search engines
result pages.
• How do backlniks work?:
• Backlinks works in two ways.
• First they boost your traffic, second they let the search
engines know about your website and increase your
online reputation

40. Things to keep in mind while building
backlniks
• Check page rank, domain authority
• Check trust flow and citation flow of website
• Do not forget social media
• Invest time in creating infographics
• Create quality content
• Comment spam
• Purchasing cheap links
• Churn and burn expired domains
• Articles spinning.
• Avoid linking to sites with poor backlinks profiles
• Don’t get involved in buying and selling of links
• Don’t try to get links from websites that are not niche relevant
• Do not use spammy anchor text
• Don’t build tons of backlinks in a time of short span

41. What is social bookmarking
• Social bookmarking is a way for peoples to store,
organize, search and manage ‘bookmarks’ of web
page. Useres save links to web pages that they
like or want to share, using a social bookmakring
site to store these links, these bookmarks are
uselly public and can viewed by other members
of the site where they are stored.
• Social bookmarking is the technique to get good
backlinks, huge traffic along with branding,
promotion and indexing of your website fast

42. Why use social bookmarking sites
• Bookmarking is the fastest way to indec your
wrbsite or blog post in search engines –
google,bing, yahoo etc.
• Top social Bookmarking Sites have high PR. If you
have backing from them, you will get quality
backlinks.
• Social Bookmarking websites submissions helps
to generate new relevant traffic.
• By submitting on social Bookmarking sites , your
blog post can go viral.
• It will improve your domain authorty

43. What Is Blog Commenting
• Blog Commenting is defined as a relationship
between blogs, bloggers and blog readers. It is a
great way to exchange ideas, thoughts or
opinions about what people feel for a particular
topic or a blog post. Blog commenting helps the
blog to attract traffic and makes it social.
• Blog commetning is one of the easist ways to get
backlinks to a new or old website. In fact, an
effective blog commenting stratergy will make
sure your backlink graph remains constant or go
up with time.

44. Blog Commenting in Seo need?
• Everyone has a diffrence reason to do blog commetning. Bloggers who
want to do for seo prospective., do it to create backlinks, some for
increasing alexa rank and some for spreading knowledge.
• Blog commenting plays an important role to attract i.e. to get visitors on to
the blog or website and create a relationship with the users or readers.
• Backlinks
• Traffic
• Build relationships
How to do blog commenting
<a href=“abc.com”>link</a>
Or
Direct post comment with fill email address, website, comment lines etc..

45. What is article submission in seo
• Article submission related to an off page seo backlink technique. Which
includes content publication on third party websites/blogs to generate
inbound links for personal/client website for increase search engine
rankings of link geneating dor website. The link generated by article
submission SEO stratergy can be in the form of a do follow and no follow
backlink
• The main purpose behind article submission is to attract a large number of
visitor to your website without incurring a great cost. Obviously it is
important to make sure that articles you intend to submit are direcly
related or relevant to your business.
Two main benefits of article submission
• Article submission can imrpove the ranking of your online business or
website in search engines by increading the quality of baclinks and Pr.
• Providing valuable detail and information within articles, it build the trust
of readers there by given them a reason to visit your website.

46. 5 things to keep in mind while article
submission
• Artciles should be the orignal and information rich
• Articles should be keyword rich but not excessive to
the point of keyowrd stuffing
• The average length of article should be between 500
and 700
• Give a unique title to your article with main keyword
into it so as to make it easy for web crawlers to identify
and classify the topic of your article .
• Giving subheading, bullet and numbering to articles
make it presntable to read for potential customers

47. What is guest posting in seo
• Guest posting is off page seo techniqu which is used for
build backlink for your website and your online
reputation on another’s bloggers blog. Guest posting is
a method using which you write an article for a website
and get a link to your website/ blog in return.
• Or
• Guest posting is that where you write an article and
post it on someone else blog or website with their
author bio. This is a great way to build an online
reputation and drive good amount of traffic. Your may
alos link to your social media profiles. Most of the
times, your will get a link from the autho bio.

48. How to find websites for guest posting
• Keyword intitle:”write for us”
• Keyword intitle:”write for me”
• Keyword intitle:”contribute to”
• Keyword “submit a guest post”
• Keyword “guest post”
• Keyword “guest post by”
• Keyword “accepting guest posts”
• Keyword “guest post guidelines”
• Keyword “guest author”
• Keyword “guest article”
• Keyword “guest column”
• Keyword “become a contributor”
• for ex: health “write for us”

49. What is forum posting signature in seo
• Forum websites are online discussion sites.
Forum posting is an important effective seo link
building method to getting quality traffic and
quality backlinks to your website.
• Forum posting refers to generating quality
inbound links by participating in online dicussion
forums. It aloows you to post new posta and
reply to drive dirct traffic to your website.
• These registerd memebers can submit a topic for
disscussion can comment their opinion on the
topic.